Professional Documents
Culture Documents
ACI Limited
Critical Analysis of Production Operation Management of
ACI Limited
Prepared for:
Kaniz Fatima
Senior Lecturer
Department of Business Administration
East West University
Prepared by:
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Declaration
This report is our own original work, we announce. Where the work of others has been included.
We have accepted it correctly in line with university standards. We clarified that we had not
submitted work that had previously been completed by another student or by someone else as our
own. We have not allowed anyone to copy our work with intention of passing it off as his or her
own work.
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Letter of Transmittal
19 May, 2021
Kaniz Fatima
Senior Lecturer
Department of Business Administration
East West University,
Jahurul Islam City Gate, A/2 Jahurul Islam Ave,
Dhaka 1212.
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Acknowledgment
All glory to Allah, the all-powerful and merciful. This term paper would not have been completed
without his blessing and approval. We would like to express our gratitude to our honorable teacher
Kaniz Fatema for her assistance. Without our instructor, this report would not be possible. The
amazing thing is that the internet and other social media outlets were crucial in completing our
mission. We are able to complete our report on time due to the information's availability. Finally,
we would like to state that we are willing to consider any and all mistakes and deficiencies that we
might have. We want to learn about our mistakes in order to improve in the future.
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Table of Contents
1.0 Executive Summary ........................................................................................................... 7
1.1. Introduction ................................................................................................................ 8
1.2. Origin of the Report ................................................................................................... 8
1.3. The objective of the study .......................................................................................... 8
1.4. Scope of the study ....................................................................................................... 8
1.5. Limitation of the study ............................................................................................... 9
1.6. Methodology of the study ........................................................................................... 9
2. Brief Introduction ............................................................................................................ 10
2.1. Product Categories ................................................................................................... 12
2.2. Productivity ............................................................................................................... 15
2.3. Process Strategies ..................................................................................................... 16
2.4. Facility Layout .......................................................................................................... 17
2.5. Product Strategies..................................................................................................... 17
2.6. Scheduling ................................................................................................................. 18
2.7. Forecasting ................................................................................................................ 18
2.8. Inventory Management ............................................................................................ 19
2.9. MRP (Material Requirements Planning) ............................................................... 20
2.10. ERP (Enterprise Resource Planning) ..................................................................... 22
4. Findings..................................................................................Error! Bookmark not defined.
5. Conclusion ............................................................................Error! Bookmark not defined.
6. Reference ..............................................................................Error! Bookmark not defined.
6. Appendix ........................................................................................................................... 26
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1. Executive Summary
We were sufficiently lucky to orchestrate a meeting with MD. Belal Hossen, General Manager,
Operation and Business Development at ACI Limited. He instructed us a ton of important fun
things about overseeing ACI Limited creation tasks. Advanced Chemical industries limited (ACI)
is one of the top brands in the country. This the multinational company in the country. An effective
management policy can prove that companies’ success and gain. Companies’ success to dependent
on their advanced mechanism, top management system, producers and result this policy helps to
company sales position and ultimate sales achieved. ACI limited focused on their high sales and
some terms and condition for legal approach. ACI company basically famous for their Pharmacy
department but now a days it become famous on the food, automobiles, logistic, Agribusiness they
are added some joint venture to the foreign company as like ACI Godrej Aggravate Limited, Tetley
ACI Bangladesh limited, ACI consumer care limited. The segmenting of ACI Company is most
effected on marketing. ACI focus to the good relationship with consumer because without
understand the customer they cannot judge their target market. ACI create good relation with their
employees because only employee their best to develop their company. Business is dependent on
employee and consumer. Without employee company cannot create new idea and knowledge and
without consumer they cannot sell their product in the market. ACI company introduce their market
to introduce Pharmacy department. Then they become popular with their food item FUN and ACI
pure products. Now they are fulfilling their marketing demand in their market
ACI inherited the rich ICI culture of product quality, customer service and social responsibility.
ICI Bangladesh Manufacturers Limited was a subsidiary of world-renowned multinational ICI Plc
and was a listed public limited company under Dhaka Stock Exchange.
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1.1. Introduction
The motivation behind this examination is to analyze ACI Limited's assembling activities the
board. As one of Bangladesh's most notable customer brands, we picked this selective operational
organization to address an assortment of subjects, including efficiency, measure methodologies,
estimating, planning, MRP, and ERP. The inspiration driving this investigation is to break down
ACI Limited's amassing exercises the board. As one of Bangladesh's most striking buyer brands,
we picked this particular operational association to address a combination of focuses, including
productivity, measure systems, assessing, booking, MRP, and ERP.
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• This term paper focuses on operation management.
• This report focuses on how operation works in an organization.
The pandemic prevented us from visiting the factory, which was the report's biggest drawback.
We would have learned more about ACI Limited's Production Operation Management if we had
been able to visit the plant. We were also unable to conduct a physical interview and had to conduct
an online interview instead.
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2. Brief Introduction
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Mission
ACI's Mission is to enrich the quality of life of the people through responsible application of
knowledge, technology and skills. ACI is committed to the pursuit of excellence through world-
class products, innovative processes and empowered employees, to provide the highest level of
satisfaction to our customers.
Vision
• Deliver high-quality, reliable goods and services to our customers, ensuring that they get
good value for their money.
• Strive for a place of leadership in each of our company categories.
• Empowering our workers and rewarding creativity are two ways we can help them develop.
• Encourage a culture of learning and personal development.
Values
ACI Limited upholds the following principles for its own sake and that of its customers.
•Quality
•Customer Focus
• Fairness;
• Transparency
• Continuous Improvement and
• Innovation
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2.1. Product Categories
Pharmaceuticals, Consumer Brands, and Agribusiness are the three main business units that make
up ACI Limited. ACI Limited also has branches and joint ventures that specialize in retail chains.
•ACI Pharmaceuticals
Business Units •ACI Consumer Brands
•ACI Agribusinesses
Joint Ventures
• ACI Godrej Agrovet Private Ltd.
Subsidiaries and Joint Ventures
• Tetley ACI (Bangladesh) Ltd.
• Asian Consumer Care (Pvt.) Ltd
Subsidiaries
• ACI Formulations Limited (ACI FL)
• ACI Salt Limited
• ACI Pure Flour Limited (APFL)
• ACI Foods Limited
• Premiaflex Plastics Limited
• Creative Communication Ltd.
• ACI Motors Limited
• ACI HealthCare Limited
• ACI Chemicals Limited
• ACI Logistics Limited
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Pharmaceuticals-ACI pharmaceuticals has a diverse product portfolio that includes tablets,
capsules, dry powder, liquid, cream, gel, ointment, ophthalmic, and injectable drugs in a variety
of dosage types. ACI Pharma now has a cutting-edge facility for Novel Drug Delivery Systems
(NDDS). It manufactures world-class Modified Release drugs and medicines to meet the needs of
domestic and foreign pharmaceutical manufacturers.
Consumer Brands & Commodity Products-With market-leading products such as ACI Aerosol,
ACI Mosquito Coil, and Savlon, the Consumer Brands Division enjoys an unequivocal position in
consumers' hearts. These are the unsung heroes when it comes to keeping the house safe and clear
of germs and insects. Bangladeshi consumers' desire for pure food, especially in the commodity
food industry, has prompted ACI to fill the market gap by producing commodity products such as
salt, flour, and spices. Bangladeshi consumers can now purchase 100 percent pure salt, spices, and
wheat products under the brand name "ACI Pure." ACI also distributes and forms joint ventures
for the world-renowned product lines of Colgate, Nivea, Tetley, Godrej, and Dabur in Bangladesh.
Agribusinesses-ACI Agribusiness is Bangladesh's largest agricultural, livestock, and fisheries
integrator, specializing in crop protection, seed, fertilizer, agrimachinery, and animal health
products. These companies have a well-known presence in Bangladesh. Crop safety chemicals and
seed are provided by CC & PH. Fertilizer Supplies, Hybrid Rice, Vegetable and Maize Seeds
Agrimachineries provides tractors, power tillers, and harvesters, while Animal Health provides
high-quality nutritional, veterinary, and poultry medicines and vaccines.
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2.2. Productivity
Being one of the largest business company ACI, has more diversified business compare to its
competitors. ACI is far more contributing to the country and society than others companies in
Bangladesh.
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2.3. Process Strategies
ACI is "item engaged" on measure methodology. They are dependent upon the principles of low
verities in huge amounts. They center around creating each item in turn. They attempt to
accomplish the expense of limiting the objective of the item they produce.
ACI follows an item driven methodology. This implies that item activities and measurements are
related with organizations that are constantly improving their items to stay important in the
assembling business. For instance, we are pondering item procedures, for example, the focal point
of item cleanser methodologies. This danger is advertising nearsightedness. What perils are there
when you center around their items and set them up similarly as the strategies and practices they
offer. On the off chance that the item works, how to set the objective market and highlights. In
item system, rather than attempting to be everything for every one of them, we are just pondering
the particular objective market of the item.
They are massive and observe the standards of low varieties. ACI produces a few kinds of items,
yet they don't keep excessively different. Since they center around the nature of the item, not the
assortment of items. For instance, ACI has its own cleanser, however its product offering has
neither flavor nor assortment. It has a quality one class cleanser. That is the reason they observe
that standard. Another point is that ACI centers around assembling each item in turn. At the point
when ACI produces items, they keep on zeroing in on a specific item. Around then, they don't
consider creating different items. For instance, in the event that they need to create ACI mist
concentrates, they just produce this specific item. There could be no other item they consider for
creation. ACI not just trusts in the presentation of new atoms, aside from the entirety of this ACI
Limited, yet additionally accepts that a solid brain goes with a sound body - ACI accepts this old
maxim Our more youthful age ought to become sound with a solid constitution and who will lead
the country later on Think about it. BPL depends on the practice of furnishing individuals with
creative medical services. ACI-restricted items are pointed toward assisting everybody with
carrying on with a sound life. The ACI restricted portfolio is portrayed by a top notch and
compelling item range, some of which are first of its sort, some of which are positioned first in the
field of treatment. A group of gifted individuals sets the highlights and qualities of the item.
Workmanship and science are submerged in items.
ACI elite items were planned and fabricated in a manner that is totally unique in relation to
contending items in by and large portrayal, size, shape, shading, taste, consistency and covering.
ACI confined introductions are generally known for their best tasteful appearance among all
contending brands, regardless of whether in bundling rankles, strips, containers or containers.
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2.4. Facility Layout
ACI Limited keeps a proficient office design that ensures a constant and savvy stream of creation
material, apparatus, and labor. ACI Limited makes proficient work processes to build the
profitability of both gear and staff. Since it is a global organization, they have various formats for
assembling different items.
For Vanish latrine cleaner, ACI has a restricted utilize self-loader creation unit. They start by
marking the compartment, which they get from Isabah (Chittagong) and naming from Umme
printers (Mirpur), and afterward they fill the holder. There is a blending machine that joined the
entirety of the crude materials (Hydrochloride Acid, Kelzen, Fentacare) and put them in a huge
tank, and there is a tap that can deliver 33,000 units in 24 hours. That implies there is one shift like
clockwork. They produce 11,000 units on a common day. At the point when the compartment was
placed in the spout, it was consequently set to fill 500ml or 750ml. At that point, after the filling,
go to cartooning and loading, lastly, conveyance. Typically, this item focuses on first-come, first-
served orders.
ACI currently has more than 2000 products present in the market. They are the market leaders in
the mosquito coil segment and aerosol. Every company's product strategy is a critical component
that must be followed. Product strategy identifies what a product should accomplish and how it
will benefit the company. Product strategy describes how the product will benefit the company, as
well as the problem it will answer and the influence it will have on customers and the organization.
ACI Limited, like every other firm has its own product strategy for its daily kitchen essentials.
Differentiation is a method used by ACI. For example, when it comes to spices people choose
quality over pricing. Because their technique is linked with the Made-To-Stock approach they also
employ the Made-To-Stock technique to make their daily kitchen essentials.
Products that are made in advance of demand for immediate sale or delivery. That is, the entire
manufacturing process is completed before a consumer order is placed. The product is
standardized, mass-produced in huge quantities, the type of inventory is finished items, and the
delivery period is immediate or short. In this strategy there is no scope of customization since the
entire manufacturing process is pre made.
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2.6. Scheduling
2.7. Forecasting
ACI limited actually consider time series and associative data. Forecasting is a technique that uses
historical data as inputs to make informed estimates that are predictive in determining the direction
of future trends. Demand Forecasting The first step of Supply Chain Process of ACI First Stage
Demand Forecasting comprises ROFO Circulation & Production Plan. ACI follows push
production process that means statistical forecasting is really crucial for Through utilizing these
two processes, ACI predicts its future product demand and makes proper plans. “MatPlan” a
crucial tool for forecasting and supply Chain Process of ACI Production managers make
production plan and verifies with RFO and makes necessary adjustments. Different departments
facilitate a six-month rolling forecast (ROFO) ROFO Circulation Production Plan. Based on the
interview with MD. Belal Hossen, General Manager, Operation & Business Development,
ACI Limited, we get to know, ACI use only time series. Mostly ACI forecast based on the past
data record. Like they use one-year data June to June to forecast and which actually done by their
internally developed software. On the other hand, they also consider other factors like when they
are promoting any product or giving any trade offer, any discount, those actually have effect on
their forecasting as well.
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2.8. Inventory Management
Inventory Supply Chain Network Design ACI ensures cost minimization through putting intensive
concentration on storage, reducing manpower cost, dispatching authority with on time delivery,
loading & unloading facilities with proper area, and stock management system etc. And it
optimizes the level of inventory through real-time communication between members of the
purchasing and warehouse department of ACI limited is proud of their own products and services
that consist of this part of the consumers demand fulfillment.
ACI have their own storage system for inventory. They consider the FIFO (First in First Out)
method for inventory management. They have their own external warehouse for the made to stock
items before going out for distribution. The entire unit of production is recorded and secured. The
maintenance information is confidential and sharing it out is against the company policy. They
have to follow their own management system as well that is based on the company policy. Those
are the 3 ways which they consider:
Finished goods
For maintaining an exclusive inventory management to improve efficiency ACI follows some
rules:
In this point when production unit experience a shortage or excess. They figure out where it all
went wrong; they could be able to fix it more easily. They find up for the retail statistics of the
other competitors by doing a survey which led them to gain more efficient results. They have
effective shelving and storage system. Supervisors need not to check each product from each
cartoon if the cartoon is intact. Normally there is a batch no. on the cartoon. If a product is checked
for date expired and each of the cartoons is for the same batch no. that means that, the Mfd and
Exp date is similar. Create different layers among products to address different periods of demand
for specific types of merchandise. Production Unit of ACI Limited also categorize inventory by
type of customer, profit margin it delivers, and overall cost of having it on hand. When it comes
to managing its inventory, trying to maintain the right balance is a challenging task. After all, too
little stock can lead to a stock-out, unhappy customers and potential loss of sales. But they manage
it properly. Perhaps the biggest benefit to using inventory management software is that it makes
the process of managing their inventory a whole lot easier, saving you time, money and quite
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frankly, sanity. Whatever changes ACI limited should make the basis for a formal inventory
management policy. The policy will define responsibilities and illustrate how they are balancing
cost-effective measures with optimized customer service that addresses fluctuating demand.
Whatever changes ACI limited should make the basis for a formal inventory management policy.
The policy will define responsibilities and illustrate how they are balancing cost-effective
measures with optimized customer service that addresses fluctuating demand. This list providing
a basis for the value of efficient of current inventory process. This will help ACI limited better
prepare for the upcoming year of seasonal demand.
This includes the management of raw materials, components and finished products, as well as
warehousing and processing such items. There are also some other inventories of ACI limited:
• Finished goods
• Work in Process
• Packing Materials
• Laboratory Chemical
• Physician Sample
• Raw and Packing Materials in Transit
• Spares and accessories.
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1. The master production schedule:
2. Bill of material file
3. Inventory master file
The output of material requirement systems are;
1. Purchase order
2. Manufacturing order
3. Various report
Enterprise resource planning is use for everyday business activities. It tracks business resources-
cash, raw material, production capacity which help to business commitment- order, purchase
orders and payroll. ERP system help organization to make plan, estimated budget, forecast and
predict the organizations overall financial situation. ERP software integrated all of these process
which is needed to run a company. By using ERP organizations are capable to communication
between business areas; suppliers, business partner, client. ERP is a single source of information
which provide accurate real time data.
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4. Findings
Subsequent to investigating about the given points on the web and taking a virtual meeting of MD.
Belal Hossen, General Manager, Operation and Business Development, ACI Limited, we become
more acquainted with;
• ACI centers around each item fabricating in turn and they use separation.
• ACI keep high volume low assortment rules.
• They center around quality not cost.
• As for the booking ACI restricted arrangement that on week after week time premise
• In instance of estimating they follow both time arrangement and acquainted.
• For their stock administration they do it by 3 different ways. 1. RM-PM, 2. Working
advancement 3. Completed products.
• Manage MRP physically and ERP actually
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5. Conclusion
To compete with other companies a well-planned management control system is much needed.
For sustainable operation and management process company need to implement the applications
of management principals. With the development and expansion of production organizations in
the shape of factories are facing more complicated problems like; location and lay out, inventory
control, quality control, routing and scheduling of the production process etc. came into existence
which required more detailed analysis and study of the whole phenomenon.
ACI limited being a large nearby organization ought to constantly sit up for improving their supply
Chain community by using adopting the first-rate practices and assembly benchmarks which can
be very much a success in deliver Chain control globally. ACI Limited has multiple business and
functions which need to be integrated. They have to manage their individual industry and
simultaneously focus on their whole business which is only possible if they have better
management process like; inventory management, product category, ERP, facility layout etc.
Already ACI has successfully implement and develop these functions.
To emerge as one step in advance, every Bangladeshi organization, mainly manufacturing like
ACI restricted must usually dedicate itself to discover ways to undertake every great practices and
get up to date with technologies which might be widely known and utilized in Production
Operation subject.
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6. References
We interacted with MD. Belal Hossen General Manager, Operation & Business Development at
ACI Limited over a video call and also this information is taken from (Google, Google scholar,
Wikipedia, Researchgate.net, online-slide, cliffnotes.com, online article, online-newspaper and
our text book).
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7. Appendix
To gather information for the study, we conducted a virtual interview with MD. Belal Hossen,
General Manager, Operation & Business Development at ACI Limited. We have added the notes
we took during the interview based on the appropriate topics given by our ma'am.
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