5/20/2021 IGNITOR Student

… … Table 3.2 Yankelovlch MlndBase Segments

lam Expresshre my motto is Carpe Diem

NOTES .l live life to the fullest and I'm not afraid to express my personality. I’m} active and
engaged and | embody a true “live in the now" attitude with a firm belief that the
future is limitless and that I can be or do anything I put my mind to.

I am Driven my motto is Nothing Ventured, Nothing Gained

I'm ambitious with a drive to succeed both personally and professionally. I think of
myself as self-possessed and resourceful, and I’m determined to show the world I’m on
top of my game in all I do, from career ambitions to family, home, and my social life.

iam AtCapaclty my motto is Time is of the Essence _

My life is very busy and I’m looking for control _and simplification. lam a demanding-alga?
vocal consumer, and I'm looking for convenience, respect, and a helpingj_hand so loan
devote more of my time to the important things in life.

l=\
|
I am Rock Steady my motto is Do the Right Thing
|think of myself as a positive individual. I draw energy from my home and family. I'm
dedicated to living an upstanding life and | listen to my own instincts in terms of making
thoughtful decisions in my personal life and in the marketplace.

Ian Down to Earth my motto is Ease on Down the Road

„_l'r-nomising down lite’s path at my own pace, seeking satisfaction where. loan.,lfrn_;
.;looking to enhance my life, stretch myself to try new things, and treat myself through
novel experiences and products along the way.

I am Sophlstlcated my motto is Sense and Sensibility

I am intelligent, upstanding and l have an affinity for the finer things in life. I also have
high expectations both for myself and for the companies l give my business. I am
dedicated to doing a stellarjob at work but l balance my career dedication with a
passion for enriching experiences.

“| “ensure Twloe my motto is An Ounce of Prevention

lm a mature individual and I like to think of myself on a life path to-actualization and
;fiilfillment. ! live a healthy, active lite. I‘m dedicated to ensuring that mgr-future is.-both
„secure and highly rewarding and vitalized.

I am Devoted my motto is Home is Where the Heart is

I‘m traditional and rooted in the comforts of home. Some would say my beliefs are
"conventional, but they make sense to me. I’m spiritual and content with my life. I like
things the way they have always been and I don't need novelty for novelty's sake or
newfangled technology.

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secfionid=21&id=42&lternid=88. Yam-mm © 2005.

sion, but "Makers" have fewer resources than ”Experiencers." Each of the eight segments in
the VAIS framework is now described.5
Innovators are successful, sophisticated, take—charge people with high self— esteem. Because they
have such abundant resources, they exhibit all three primary motivations (i.e., ideals, achieve—
merrt, nnd sed—expression) in aarying degrees. They are change leaders and are the most receptive
to new ideas and technologies. Ihnomtors are very active consumers, and their purchases reflect
cultivated tastes for upscale, niche products and seraicm.
says…
48 Mara-tat

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