Professional Documents
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BUSINESS PLAN
BUSINESS NAME : JIBANA BUILDING CONSTRUCTION COMPANY
We declare that the project is our original work for the purpose of partial fulfillment of award of
ACKNOLEGEMENT
and foremost we thank almighty God for life and health, classmates for motivation, our parents
The Jibana Building Construction Company Business is an enterprise that wants to involve itself
in building residential houses and other types of house for people usage, the business realized
that many people were in such of residential house which were affordable and modern.
The enterprise plans to build houses which will be affordable by all people from different walks
The business will have a good market share since it intends to have modern houses which are
affordable to all
This will be will be supported by the organization and the management team that has been put
into place. Its operation and production are also well organized to ensure that the business do not
suffer in future maybe by running out of products and If the issue is finances business tends to
The business has also mechanisms to use in order to overcome any kind of risks that may arise
Not forgetting our colleagues who through their togetherness and encouragement have lead to
completion of this business plan. Mr. Kihara, the lecturer for his total cooperation and
guidelines throughout.
1.0 Sponsor
Every business has the owner and the owner of the Jibana Building Construction Company is a
partnership between several members holding various qualifications in this field and experience
Nairobi
Telephone 0711759925
Email.jibanaconstruction@gmail.com
customers to have modern houses to live in and that’s why it came up with such a mission
statement
1.3 Business location
This business is located along Uthiru near Kangemi Market.
The main reasons and factors that enhanced the location of the business are;
1. The security in the area is impressing due to the police station around
company which will enable the business to enjoy the following advantages in addition to limited
liability. The private limited company/business will enjoy tax advantages in addition to limited
liability.
The business will pay corporation tax on its taxable profits and tend to be exempt from higher
personnel income tax rates. The business will enjoy permanent succession because the business
The employees and shareholders acts agents of the company and therefore do not affect the
In case of death or resignation the business article of association allocates the shares to the
remaining members
carried out for all types of people. The type of houses constructed are categorized into three
stages
houses to social halls. The houses will be affordable to all people from different walks of people.
This includes low, middle and high class houses, the product will be for renting also for
The company will offer some services to the customers to show hospitality and also as a way of
showing gratitude to the customers for choosing our products/houses. The services will include;
Garget installation
residential houses all over the country. Many people think ready built houses are easy to own as
compared to building one for you. This thought or perception made the company to come up
with the construction business. The aim of the business is to make and provide the customers
the company builds houses which are affordable to different kind of people from different walk
of life and also by making sure that the houses built are strong enough to withstand any kind of
catastrophe.
Size of industry
The business is a fast growing sector, each day the growth is escalating due to high demands of
settlement for people all over the world. In the country the demand is the same as compared to
other parts of the country and the world at large. this industry is wide to the extent of covering all
real estate categories including single and multifamily residential dwellings commercial
dwellings, industrial and agricultural, land offices space, go-downs and ware houses, retail
outlets and shopping centers. Nairobi alone has more than 1753 farms as compared to almost
Total number
5376
According to the survey the industry is growing rapidly due to high demands of residential
houses.
Kenya is the most developed country in east Africa region and the middle class is growing
rapidly creating opportunities for housing. Business in tourism has increased significantly in
Kenya creating the need for more accommodation facilities. These are a need for investment in
affordable hotel. Accommodation facilitates that are up to standard with the rest of the world.
Low cost project remains the eternal gap in the market as potential demand is huge. However
due to the absence of good infrastructure in many parts of the country the costs and therefore sale
prices of this projects are such that the homes are not really affordable for the target market.
The security issues also have created difficulties in leaving in some areas of the country due to
fears of attacks.
Technology has been a great challenge to the real estate sector too, technology is dynamic and as
we know it changes within a very short time as a matter of fact this technology has kept sector on
its toes since the sector is left with no choice but to change with the technology though it is very
expensive to go by.
Despite this technology having its demerits it has its merits too. It has propelled the sector to
great heights in terms of service rendering and products producing. According to the statistics
and if the statistic is something to go by then I can say the real estate sector has been growing
from year to year. Many forms have been created in Nairobi and in other parts of the country
giving the sector the privilege of being among the sectors that are rapidly growing in the country.
most popular investment destination having 43%companies while north eastern has the least
r e a l e s t a t e f ir m s in e a c h c o u n t y
0 .9 , 1 %
1 0 .2 ,
10% n a ir o b i
r if t v a lle y
1 6 .7 ,
17% 4 2 .6 , c e n tra l
42% w e s te rn
nyanza
coas t
4 .6 , 5 %
e a s te rn
3 .7 , 4 % n o rth e rn
e a s te rn
12,12%
9 .3 , 9 %
This pie chart shows how the number of real estate companies are distributed all over the country
especially in the eight provinces. Among the 8 provinces Nairobi is the biggest with the number
of the real estate farm being 42.6% followed by coast which has 16.7% Central12% Eastern
10.2% Rift valley 9.3% Nyanza 4.6% Western 3.7% and finally 0.9 north eastern.
50
45
40
35
30 fifth ye a r
fo u rth ye a r
25 50
th ire d ye a r
20 40 s e c o n d ye a r
15 30 firs t ye a r
10 20
5 10
0
2008 2009 2010 2011 2012
The curve above shows that the farm is growing by at least 10% each year e.g. in 2008 the
business registered a growth of 10 percent. The curve shows the growth rate
Anyone setting up a company needs to start by investing money in the project you need to find
out how much you need to invest by planning capital requirement and that is what is the business
Capital requirement is a key plan especially if the business is planning to or needs to apply for
government or assistance or for a bank loan. Real Estate Construction industry is planning to get
some of its funds from bank loans and government and that is why it has to do a lot of thorough
The following are the cost which might accrue during the business preparation for the lunch
1) Consultancy costs
2) Notaries fee
6) Staff salary
Fixed costs- they are costs that you will incur in the operation whether you are creating the profit
Insurances, loans payment and lease or rent payment equipments inventory and owner income
on the usage, they include advertising delivering and shipping charges also utilities and
focused and have goals to achieve .objectives helps the company to move on track and it is easy
for the company to assess its success as per the achievement it has made
Objectives
The business objective is to built a lot of residential and a social halls unto 40% 2013 by making
The enterprise will strive employment opportunity to the owner and other members of the
Goals
To complete a quarter of the business intended project within the first 1 year to asses
commitment
Mission
To be the best company that can create and design attractive homes to our customers. This is by
having the best engineers and designers who are experienced to do the jobs
The business wants to expand regionally and make itself popular in east Africa by marketing it
The location where the business is taking place has good climatic history. It is not dry neither is
The technology has also boosted the project by making it simple and easy to be done.
II. Weakness
The big challenge facing the project is capital; capital is limited due to many requirements
involved in starting up the project also the limited human resources acts as a barrier to the
III. Opportunities
The project has numerous opportunities since it is entitled to expansion with the rising demands
of residential houses.
The government has also thrown weight behind the sector by encouraging the industry to
The field has numerous people and companies who bring about a lot of competition. This
competition can range from the quality of products to the price of the product
This has pushed many companies to deep dip into their pockets in order to attract the attention of
Entry strategy is very important for any business which wan to venture into the market, the
strategy helps the developer to have some tactics that will guide him in monitoring how the
business is doing and how to enter the market the enterprise will begin operating in the month of
The advertising methods during this period and other subsequent periods will be through posters,
Growth
For an enterprise to expand there must be growth in the business. A business is termed successful
business is targeting the customers around the location and others from far. The houses built
along the Uthiru are targeting customers from Kabete Campus. This are students who are the
country or outside the country and want to reside around the university area
The business is expected to hold a market share of 15%initially but his is expected to rise to
Jibana Building Construction Company Construction Industry will rely on the use of radios
television set, magazines and stickers as well as billboards and newspapers to have a big market
share. It is interested to note that both locals and international media will be used to advertise for
The business will strive to have a competitive pricing system whereby only high and moderate
prices will be offered to the customers, the business will ensure this by making sure it deals with
Building Construction Company estate plans to build low, middle and high class houses,
conferences hall, and many more types of houses. The business decided to do business with both
individuals and commercials so that no one should feel left out; this will also increase the market
share of the business. if the enterprise serves a number of customers in the forms of individual
25%.despite all this plans the business has got a lot of competition. the competitions are both
2Competition
The following enterprises will be expected to compete alongside Jibana Building Construction
This is a construction company situated next to Kabete Campus . It was opened in the year 2010
and has been in operation for quite some time now. it offers high quality products and services
and has expertise management who are capable of making sound decisions. it has the most
This construction company is situated along think road it is famous and therefore has a lot of
market and labor force it has been in operation for over five years. Though it is famous the
enterprise charges are very high and their products are of high quality
The company is owned by patels family. It does not build any houses but offers services in
repairing a doing other house related productions. It has a very special financial base and has
large and loyal customers who are ready to abide by its standards of operation .it offers moderate
prices for its services but suffers from employee dissatisfaction credibility
employees
The have loyal
dissatisfaction
customers
credibility
Their products are
of moderate prices
relation
Good expertise
management
modern equipments
internet, on the television and in news papers. The business needs to be advertised to attract the
customers and to be recognized by the public which help the business to be much known to
people
The Jibana Building Construction Company will use a host of media to advertise and promote its
products and services to the customers. The use of a radio as mean of advertising and promotion
be asked to assist in the advertising and promoting the activities of the business.
The Kenya Broadcasting Corporation (KBC), the citizen radio station and the nation radio station
will be used. Also the use of newspaper and magazines will be maximized in advertising and
promoting the products of the business. The specific newspapers that the enterprise intends to
use are; the standard, the daily nation and the parents magazine
Posters stickers and letters will be also used to advertise the goods and services of Jibana
Building Construction Company. The posters will be printed and posted at all strategic points in
On other hand the stickers will also be produced and distributed to as many vehicles as possible,
Promotion- This is a process of attracting people’s attention to your event, product etc
It can be done through reduction of prices or giving free product after the customer has bought
2.5 Pricing
At the beginning of the business operations the business will have to operate with normal prices
The nature of the pricing will depend on fundamental business factors, the cost of service, the
quality of the product and services and the nature of product to be solved will be the main
determinants. With high cost of services and products the price might be forced to hike, while
with the low price of the product the price will be low
determinant that is if the products in the market are expensive then the price will rise but if the
prices of the product are low then the price will lower
There will be advertisement placed in newspapers journals and poster. In addition the employees
and customers will be used as sales representatives. The enterprise will also engage a public
relation firms as means of promoting its activities and familiarizing itself with the public
as a very large scale. Therefore inured to sell itself and the products Jibana Building
Construction Company will use advertisements personal selling and public relation and also
publicity.
2.7 Distribution
In order to deal with its customers properly, the business will try to deal directly with customers.
This means there will be no middlemen to connect the business with the customers. This kind of
strategy will ensure direct assessment of the needs and aspirations of the customers by the
proprietor. As well it has the potential to limit communication expenses and other core problems
The business will encourage scenario where customers are free to contact the owner at any time
our competitors. We shall advertise our services and products to make the well known to
everyone.
Customers will be given different services ranging from house repair, free delivery of their goods
to their new homes and also installation of their home applications will be done free of charge.
The management team will consist of the general manager marketing managers and chief
engineer manager they will ensure all their departments are in order and running efficiently as
2. Marketing manager
constructor - Should have 6 months of - Commitment during - To carry out the work as
experience working hours provided by your seniors
- Ability to work for long hours
2.10 Recruitment
This is the process to get someone to work in the company or join an organization
The function of recruitment at the centre will be undertaken by the manager with the assistance
of the marketing manager, the potential candidates will have to be identified and then contacted
The candidates will then be invited for selection where the testing method will be the most
preferred means
The management of the enterprise will have to get employees from existing construction firms
around and outside the region that will have had the experience needed to work effectively .these
will then be converted to proper workers with the very great perquisites that can make them work
t the center
2.11 Training
Training is the process of teaching someone to do a particular job or activity
Business Plan 2013 20
The enterprise will offer short courses for the employees and other stake holders who may be in
maintenance and embracing of the new technology in the construction sectors and workshop
management practices
2.12 Promotion
Promotion is a process of attracting people’s attention to an event
All the positions with the exception of the general manager will be held on temporary basis. This
In this regard the enterprise will strive to make the employees conformed through the use of
other means and instruments like providing meaningful work, allowing the employees the
There will be straight salary of all in the position of the employees in the business; the skills
being possessed by the employee and the nature of duties undertaken by the employee at any
For instance the chief engineer will earn more than all other employees, by this position of being
second in the business hierarchy, while the constructors will earn less than any other employees
in the center.
In attempts to improve the performance of employees, the business will install a range of
strategies. There will be a piece work system of servicing whereby the employees will be
enumerated according to the piece of work they produced within a given rate of payment
The profits and other gains made by the centre will also be shared between the manager and the
other employees
The various welfare services and other benefits will equally be provided by the business in
pursuit of the comfort of its employees. The employees will also be given the chances to
participate in the decision making process within the business. This will likely inspire the
These documents will be renewed when required, for instance by laws of the city council in
regards to working hours, hours will have to be adhered to and worked upon as the basis on
Waste disposal by laws as formulated by the city council of equally determine the operation of
the enterprise.
subsidiary objectives
These will be needed to keep excess funds and advices on the best way of undertaking future
investment
Coop Bank,
Telephone 0720345555
Email:info@coop.co.ke
The business will have to source for insurance services from the Madison insurance company,
Nairobi branch. both the business premises products and personnel will be in insured against any
risks or dangers
Nairobi
Telephone 0012770774
Email; info@madson.co.ke
The business will have to prepare legal document and at time seek to be represented in a court
when there is a case of whatever nature especially when entering into business contracts, the
finer details required in the execution of contractual obligations and the consequences associated
with the non compliances of work with Rotich and company advocates that will help it transact
its business in the region
Rotich and company
Nairobi
Telephone; 0722613791
Email;rotco@gmail.com
First the business has a plan to produce more goods or products as compared to the customers
demand. The business also has a plan to build houses that can withstand any kind of catastrophe.
This includes earthquakes and thunderstorms. The main reason to build such strong houses is to
ensure our customers are safe in all kinds of weather an avoiding any fatal case of the above to
occur
also planning to offer facilities for young children and people with special needs and many more.
By doing so Jibana Building Construction Company will be more famous and considered to be
serving every member of the community or people from different walks of life irrespective of
blocks
insulations manufactures
cutters
fabrication
wire
steel
finishing finisher
pipes and
fire stop
cement
products or stock. The strategy will be effective as soon as the business products are introduces
To make sure the stock lasts ,Jibana Building Construction Company will ensure construction of
all sorts of houses will be taking place everyday as long as our products are having a good share
Jibana Building Construction Company will also buy more land to make sure it has enough sites
of construction in future. This will prevent the business from reducing its pace of construction of
electricity 27,000
security 10,000
internet 7,000
DSTV 8,400
Total 134,400
business analyzing team and have met the required standard to be now introduced to the market.
The production process itself shows how our products are being processed these are the houses
that will be taking a period of 7 months to be built and 3 months to do all the required finishing
before they are ready to be used by the customer both for renting and buying process .this
months
CHAPTER FOUR
4.0 FINANCIAL
Jibana Building Construction Company will have to draw up financial statements after every
year end. The statistic from this financial document will be of help especially when the business
wants to determine the effectiveness of the business operations. The profit obtained from the
business operation will be invested in other more important activities for the benefit of the owner
In addition the most important areas will be much more looked into and these are significant
documents to be constructed after every trading period, they include balance sheets income
Stationary 15000
Communication 7000
Tractors 3700000
Security 16000
Insurance 20000
Padlocks 16000
items 1st year 2013 2nd year 2014 3rd year 2015
Sales 7000 890 10000990 15000000
Fixed assets
Current liabilities
promote good practice for the betterment of the business and managing risks through the
exchange of information
exposure to danger. It can also be defined as a probability or threat of damage, liability loss or
most feared risks are earthquake, building collapsing and many more
Risk evaluation is concerned with assessing probability and impact of individual risks taking into
In Jibana Building Construction Company there is probability that some risks may arise.
consideration of the frequency with which the outcome may arises for example major damage to
building is relatively unlikely to happen but would have enormous impact on business continuity.
Risks are many and occur differently however there are some devices that can be used to handle
Jibana Building Construction Company business will ensure the following things are put into
All construction will be provided with helmet for protection in case of bricks failings
Financial support is very crucial to any business to function however lack of it can cause the
Debts can also cause the business fail since the business needs many top function and when debts
are incurred it means there is no many and businesses don’t run in absence of money to cater for
its expenses
Economy is crucial for a business to function regarded that in real estate materials price do
change with economy changes. The business will face risks in terms of economy when there is
inflation, this may affect the budget and plans of the business to carry out its activity.
terms of financial risks the business will put in place some measures to make sure it gets its
b) It will purchase many of its material to avoid later rush when there is inflation