7/16/2021 Content Marketing | Print - Quizizz

NAME :

CLASS :
Content Marketing
DATE :
20 Questions

1. . Content marketing is NOT?

a) A strategic marketing approach b) Just another name for social media

marketing.

c) . Focused on creating and distributing d) Able to attract and retain a clearly defined
valuable, relevant, and consistent content. audience

2. To make the business case for Content Marketing, you

must present:

a) Your objectives and KPIs b) . Your challenges and impact

c) . Industry best practices d) All of the above

3. Which of the following is true?

a) You can leverage paid advertising to put
your best content in front of the right
target audience
c) . To make your social media content an
effective B2C marketing tactic, you should
understand the unique characteristics of
each social platform you consider working
with.
b) . Before creating more social media
platforms, B2C content marketers should
make sure that they're using Facebook,
YouTube, and Twitter as effectively as
possible.
d) All of the above

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 1/6
7/16/2021 Content Marketing | Print - Quizizz

4. Which of the following is NOT a best practice for producing

content?

a) To produce remarkable content frequently, b) To produce valuable content consistently,

create hero "content for tent-pole events."
c) To produce more content that your
competitors, create lots of articles that are
short, unsubstantial, or otherwise lacking
in helpful specifics.
create a series of scheduled hub" content."
d) To produce relevant content consistently,
create help" content to answer queries."

5. Which of the following is NOT a best practice for developing

focused, value-added relationships with your influencers?

a) . Pay established social media voices to b) . Loosen the reins on influencers when you
promote your content for you. work together.

c) Create projects for specific initiatives, d) Monitor your influencers for real-time
events, and product launches. opportunities.

6. Which of the following is false?

a) Knowing your customer's intent helps you b) You must be ready to compare the value of
create content for the moments that Content Marketing with other marketing
matter initiatives.
c) . Both A and B are true d) . Both A and B are false

7. Which group is the MOST likely to resist becoming part of a

dedicated Content Marketing group?

a) Email Marketing b) . Public Relations

c) . Social Media Marketing d) . Social Media Marketing

8. Which of the following are crucial tenets of measurement-

focused marketing?

a) Focus on the right metrics b) Value your best customers.

c) Attribute value across the journey d) All of the above

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 2/6
7/16/2021 Content Marketing | Print - Quizizz

9. If you use a social media analytics tool like True Social

Metrics, what can you use it for to get a better

understanding of what content is effective - and what isn't?

a) Measure the real active engagement of
users with your social media pages
c) Analyze which topics and types of content
are the most effective at engaging your
influencers.
b) Compare your results against that of your
competitors and learn their best practices.
d) All of the above

10. To create a Google-friendly site, which of the following is a

step towards giving visitors the information they're looking

for?

a) . Create a helpful, information-rich site. b) . Think about the words users would type
to find your pages and include those words
on your site.

c) If your pages contain useful information, d) All the above

the content will attract many visitors and
entice webmasters to link to your site.

11. There are ___ principles of content marketing

a) 6 b) 4

c) 7 d) 5

12. Creating, managing and amplifying compelling, relevant

content is vital to brand growth is known as

a) Maturity model of Content marketing b) Social media mapping

c) . E-marketing d) Socio-economy marketing

13. . Find the odd from the following

a) Core content b) Derivative Assets

c) . Promotional micro content d) Promotional macro content

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 3/6
7/16/2021 Content Marketing | Print - Quizizz

14. Content marketing pyramid start from

a) . Top to bottom b) Right to left

c) Bottom to top d) Both A & C

15. C level employees are

a) Categorical employees b) Top level employees

c) Classical employees d) . Contract based employees

16. find the odd in the following

a) CEO b) COO

c) COD d) CMO

17. . Which of the following is not the C-suite position

a) Chief Green Officer (CGO) b) . Chief Innovation Officer (CIO)

c) Chief Compliance Officer (CCO) d) Chief Data Scientist (CDS)

Choose the correct from the following

18.
a) V-level management and C-
levelmanagement are same in the
hierarchy

b) C-level management report to the B-level c) C-level management report to V-level

management management

d) . V-level management report to C-level

management

19. Choose the correct from the following, Characteristics of

Ethics are

a) Securing the Society b) Creating Credibility

c) . Both A & B d) None of these

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 4/6
7/16/2021 Content Marketing | Print - Quizizz

20. Subscriber value (SV) depends on the relationship of active

subscribers (X) and direct sales made via email (Y).

a) SV=Y/X b) . SV=Y/X
c) SV= Y-X d) SV=Y+X

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 5/6
7/16/2021 Content Marketing | Print - Quizizz

Answer Key
1. b 6. c 11. a 16. c
2. d 7. b 12. a 17. d
3. d 8. d 13. d 18. d
4. c 9. d 14. d 19. b
5. a 10. d 15. b 20. a

https://quizizz.com/print/quiz/5f8fd5bd02f4bf001dc71cf7 6/6