The Future

is Local.

F A I R E
B R A N D O N B O A R D I N G G U I D E

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Contents

I N T R O D U C T I O N CO M M E R C I A L S G E T T I N G S TA R T E D

Faire’s mission 03 Fee structure 06 Content buildout 11

Our retailer base 04 Net terms via Faire 06 Shop profile 12
Return policy 07 Shop settings 13
Buyback program 08 Product information 14
Verifying accounts 09 Setting up Faire 16
Terms of Service 16

F U L F I L L I N G OT H E R S A L E S O P T I M I Z I N G FA I R E
O R D E R S C H A N N E L S F O R YO U

Order fulfillment 18 Faire Direct 21 Marketing 24

Invoicing 19 Best practices 22 Marketplace visibility 25
Integrations 20 & conversion rate
Reporting issues 20 Starter collections 25
Blocking states 20 Email marketing tools 25
Our mission is to
help entrepreneurs
chase their dreams
Faire was founded in 2017 on the For our brands, our platform provides
belief that the future of retail is local. access to independent retailers and
Our mission is to help entrepreneurs powerful sales, marketing, and analytics
chase their dreams, from the artisan tools, so sellers can reach more buyers
candlemaker hoping to grow their and grow their wholesale business.
business to the enterprising shopkeeper
Our teams are in San Francisco,
stocking their shelves with unique
Kitchener-Waterloo, and Salt Lake City.
goods for their local community. That’s
We are backed by investors including
why we built Faire, an online wholesale
Y Combinator, Lightspeed Venture
marketplace empowering small business
Partners, Forerunner Ventures, Khosla
owners and independent brands to buy
Ventures, Sequoia Capital, Founders
and sell wholesale online.
Fund and DST Global.
For retailers shopping for wholesale
products, we offer straight-forward
financial terms and logistics, like net
60 terms and free returns on opening
orders, that were previously only
available to large retail chains.

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Retailer base
We work with tens of thousands of independent
retailers across the U.S. and Canada* from a
variety of categories including apparel, home decor,
gift stores, and specialty shops.

Our retailers predominantly have 1 to 2 locations

and are based in the United States. In large part
they are shopping with us for the convenience of
ordering from hundreds of their favorite brands
all in one place, net 60 payment terms, free returns
on opening orders, and certain freight caps.

*As of July 2 0 2 0 , we h av e ov er 90 ,000 reta i l ers o n Fa i re ,

an d add ~ 15,0 0 0 retailers each qua rter

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01
C O M M E R C I A L S

Fee structure

Net terms via Faire

Return policy

Buyback program

Verifying accounts

Fee structure
Faire takes a commission when a new
account discovers your brand via the
Faire marketplace. The commission is
25% for opening orders and 15% on all
subsequent orders.
Any buyers who are already in your
network can order your products
through Faire at 0% commission. This
allows you to offer Faire’s wholesale
terms (net 60 terms, free returns,
easy reordering, etc.) to all your
wholesale accounts.
Finally, if you invite any customers
to join Faire who are new to the
marketplace, they’ll also receive a
$100 credit to shop your line, and
get free shipping on your products
for a year—a cost that we cover.
Net terms via Faire
We extend all brick-and-mortar
retailers net 60 credit terms. When a
retailer signs up for Faire, we ask them
for some information upfront: years
in business, number of locations, etc.
We use this information to give them
an initial credit limit. For example, a
brand new business might get a limit
of $1,500 of net 60 terms, whereas an
established retailer might have a limit
of $15,000. A retailer can request a
higher credit limit at any time, and our
team will review their bank statements
to issue an appropriate increase.
All payments are guaranteed by
Faire. We pay each brand upfront
after shipment and handle, collecting
payment after 60 days. If a retailer
defaults on payment, we take on that
risk, so you never have to worry about
chasing down credit cards.
All payments are guaranteed by
Faire. We pay each brand upfront
after shipment and handle, collecting
payment after 60 days. If a retailer
defaults on payment, we take on that
risk, so you never have to worry about
chasing down credit cards.
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Return policy
We offer our retailers free returns on For returned items, we host a
their opening brand orders. We take promotion for the first week or so
on the risk for this value proposition— after we receive them. At the end
for you, it’s always a guaranteed sale. of the week, if it doesn’t sell as a
bundle, we have a sale section
We’ve found that offering free returns
without minimums or case packs.
on a retailer’s first order, in addition
A retailer can purchase just one
to our net payment terms, helps drive
of something on sale, typically as
more orders and encourages retailers
a sample, and then touch and feel it
to take a chance on ordering new
before committing to a larger order.
brands online. If a retailer over-orders,
This has proven itself as a great
or tries out a SKU that doesn’t work
means for retailers to get introduced
for the season, we let them send those
to new lines, or restock on depleted
items back to us for free.
SKUs until they are ready to place
Once items are returned to us, we a full order.
will either redistribute the items to
other Faire retailers via sales, or
will handle donating or disposing of
items that cannot be resold. When we
resell returned items, our team hand-
checks each product to make sure
everything is still in its original condition.
We won’t redistribute something
that’s not a perfect representation of
your brand.

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Buyback program
If you do not want returns resold in
any of Faire’s redistribution channels,
you can purchase back any returned
inventory. In lieu of returns being sent
to Faire’s warehouse, a prepaid return
label would be automatically sent to
the retailer with your address listed on
it. You would be able to purchase back
any returned inventory at a discount,
and Faire would pay freight costs
back to you.
All returns created would be sent
directly to you, including potentially
some with minor cosmetic issues,
e.g. labels are stickered, etc. The
buyback discount is designed to cover
the cost of Faire’s commission and
the cost of refurbishing items, ideally
allowing you to sell it again at a profit.
That said, you have the ability to
report an issue with any returned items,
including any damages or missing
items. If there is an issue, Faire will
issue you a refund via direct deposit.
To enroll in Faire’s buyback program,
you will need to sign the buyback
program agreement, which outlines
the above information and asks for
necessary details including your
brand name, contact name, email
used for Faire, and the address for
returns to be sent to. Once signed,
we’ll automatically enroll you in the
program within 1-3 business days.
After you are enrolled, a new tab
will appear when you sign into Faire
called “Returns,” which will show all
returned items. You will also get an
email notification for each new return
created. Payment for buying back
your returns will be withdrawn from
your linked bank account.
You can cancel participation in the buyback
program at any time. Returns initiated by
a retailer before you were removed from the
program will still be considered part of the
program, so you may still receive some buyback
shipments after cancellation.
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Verifying retailer accounts
Faire itself has a reseller certificate
for each state in the U.S. That said,
every time a new retailer orders from
Faire, our Accounts team manually
reviews the accounts and verifies the
retailer’s physical location, social media
presence, reseller ID, EIN, etc. We keep
this information on file and pass along
the retailers’ contact information and
shipping address to you for fulfillment.
Our goal is to confirm that the retailer
is a legitimate seller, with an EIN and
a reseller ID, as well as to confirm
the retailer is not intending to resell
your products on any third-party
marketplaces, as it’s against our
terms of service.
Our goal is to confirm
that the retailer is a
legitimate seller, as well
as to confirm the retailer
is not intending to resell
your products on any
Once you receive a new order, you can third-party marketplaces,
verify the account as well. You can
also refuse any order for any reason.
Typically, most brands will confirm that
as it’s against our terms
of service.
the aesthetic of the store is a good
representation of their brand, and
confirm that fulfilling the order won’t
conflict with any existing zip code
protection agreements. However, if you
typically require your retailers to sign
something when they place an order with
you directly, we recommend using the
messaging feature to ask the retailer to
sign before fulfilling the order.
02
G E T T I N G S T A R T E D

Content buildout

Shop profile

Shop settings

Product information

Setting up Faire

Terms of Service
Getting started
with Faire
Building out your page
Once you are ready to get started, a page is about a week, but timing can
share a product file with wholesale vary. Once the page is built out, we will
information and images and our team share access with you and you will be
will begin building out your page. able to make any desired modifications.
You can see all the possible details
For any changes, you can either make
we can fill in below but, at a minimum,
changes within the portal yourself, or
we need your wholesale and retail
feel free to let us know the edits you’d
pricing, order minimum, case quantities,
like and we can turn around updates
SKUs, product names and descriptions,
in a few days. Once approved, we’ll
and access to product images.
activate your page and start featuring
We can work with any file format but, your brand to our retailers.
ideally, the information would be in
a .CSV file format with images either as
Photo courtesy of Convivial
links or shared online via Dropbox or
WeTransfer, etc. Typical build time for
Shop profile

Cover photo - Optimal size is 560 (height) x 2468 (length) pixels Press If your brand has been featured in any of the following publications,

- This should be a lifestyle image that represents your brand, we can list those logos on your page:

with no logos, text, nudity, or profanity.

Allure, Better Homes, Bon Appetit, Brides, Business Insider, Bust, Buzzfeed, CNBC,

Cosmo, Country Living, Daily Mail, Elle, Food & Wine, Food Network, Forbes,

Garden & Gun, Gear Patrol, Glamour, Goop, GQ, Huff Post, InStyle, Kickstarter,
Logo/prof ile photo This photo is used as your brand’s avatar and can be any size,
LA Times, Marie Claire, Martha Stewart Living, Martha Stewart Weddings,
as long as it is square.
Men’s Health, Men’s Journal, Mindbodygreen, New York Times, Nylon, Oprah,

Outside, Parents, People Magazine, Popsugar, Real Simple, Refinery 29, Romper,

Brand story Limit 1,500 characters. Self Magazine, Southern Living, Style Me Pretty, Teen Vogue, The Bump,

The Hollywood Reporter, Thrillist, Today Show, Toty Award, Uncrate,

USA Today, US Weekly, Variety, VICE, Vogue, Wall Street Journal, Washington Post,

Brand values Choose from the following values for your brand: What to Expect, Wired

MADE IN USA WOMEN OWNED

Instagram Link to your Instagram account so retailers can see more about your brand.
HANDMADE ORGANIC

E C O - F R I E N D LY NOT ON AMAZON
Year established When did you get started? This appears in year format.

SOCIAL GOOD S M A L L B ATC H

Story photography Underneath your brand story, you can add additional lifestyle photography.
Any selected values will appear as tags on your brand page,

and your brand will appear in any selected value-based categories. You can choose either one rectangular image (790 x 390px) or two square

images (390 x 390px).

Designed in Where are your products made? This requires City, State.

Video We can add 1 video, if the video has a Vimeo or Youtube link.
Shop settings

First order minimum ($) - We list a dollar minimum, not a number of products. Account email We recommend adding a generic email so multiple people on your team

- Typically, brands with minimums under $300 get more orders. can easily access your page.

- You can set Canada-specific minimums. Maximum is $2,000

in USD or CAD.
Password You can reset your password at any time by going to Faire.com,

trying to sign in, and using “Forgot Password” to reset.

Reorder minimum ($) - We list a dollar minimum, not a number of products.

- You can also set Canada-specific reorder minimums.

- Maximum is $2,000 in USD or CAD. Fulf illment email We can CC a secondary email on all your orders and notifications.

Anyone receiving an email will be automatically signed into the account

if they click content in the email.

Lead time Select the average lead time range it will take you to process an order.

This does not include shipping time.

Account/ You will initially add this upon receiving a first order, but can adjust by

Scheduled orders - You can allow retailers to schedule orders up to 6 months in advance. routing number signing in and clicking “Account” in the lower left-hand corner.

- Orders will be paid based off of the ship date.

Blocked states We can block your brand page in any states or Canadian provinces.

We have to do this on the backend, but can easily adjust this for you
Handling & packaging You can charge retailers an additional cost for each order to cover

packaging costs; this will show up as an additional input field on the at any time.

order fulfillment page.

If a retailer signs in while in a blocked state, your brand page will be

invisible to them. The only way a retailer in a blocked state can bypass

this block is if they go to your Faire Direct link, or place an order with
Sell to online retailers Turn this on to enable online-only retailers with their own native sites to
you using the Faire Direct iPad app.
shop your brand. Orders can still be canceled after they are received.
If any areas are blocked, your page will not be visible to retailers that

have not created an account yet.

Pause mode This option lets you temporarily put your shop “on hold.” Your

products will all still be visible in the marketplace, but you won’t

receive new orders to fulfill. Blocked zip codes We can block zip codes on the backend, but it is an engineering change

that will likely take ~2 weeks. To do so, you can share a .CSV file of zip

codes to block, and we will handle internally.

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Product information

Product Name - Maximum character count is 60. Image - We can list up to 5 images per product, with an additional 1 image

per product option.

- Images need to be JPEG or PNG format, ideally 1050x1050 pixels.

Product Description - Maximum character count is 500. - All images are square, but we can auto-resize if necessary.

SKU (Stock Keeping Unit) - We don’t need UPC, nor is there the space to add. Product options - We can list up to 3 variations per product.

- SKU is required for backend integration. - Each option can have a different price and SKU, but must have

the same case size and product description.

W holesale Price - Most brands on Faire are set to keystone, 50% of retail.

- If a product has options with variable pricing, then this has to be

Preorders You can make any item available for preorder by toggling on/off

this setting per product. “Ship Date” is required but “Order By

listed on the Option level.
Date” is optional.
- USD required, CAD optional.

- Price cap is $500. Retailers can order a mix of available-now and preorder items,

but the order will be split. Payment will be triggered when the

individual orders ship.

Retail Price - Most brands on Faire are set to keystone, 2X wholesale.

- Price cap is $1K, and items with a retail price > $500 will be non-returnable.

Active - We assume a product should be Active unless noted otherwise. -

- You can deactivate a product by clicking “Deactivate” on the

Case size/MOQ - Required to be at least 1.
product page in the portal.
- We will prompt the retailer to add to their cart in multiples of the

case size. (For example, greeting cards are typically sold in sixes.)

Backordered until - Valid format: 10/14/2019

- If a product has a Backorder date, the product will be visible in your

Product type (Categories) shop but grayed out. Orders cannot be placed until the product
You must select the product type that best suits the item you’re selling.
is back in stock.
Each product only has one product type, and all product types are

automatically mapped to a subcategory on the site, to make it easier for

retailers to find your products.

Weight, leng th, height You can add dimensions to each item; weight required in pounds (lb),

Certain product types may fall into 2 separate categories. The names Length required in inches (in), Height required in inches (in).

of the categories, product types, and mapping are not customizable.

Once you select a product type, it will show you where retailers will find

your products on the site.

For example, across the entire site, “Signs” automatically fall into

2 categories: “Decorative Objects” and “Tabletop Decor” in our

“Home Decor” vertical.

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Product information (cont.)

Tariff code You can add if you’re planning to sell into Canada.

Product position You can manually set the order that products appear in your

shop under “Shop Arrangement.” Or, if you export a product file

of your page on Faire, you can add a column called Product

Position. List your desired order in format 1,2,3, etc. and submit

the file back to us—number 1 will be at the top of the page.

You can use this to streamline your shop or put bestsellers

at the top

Tester/sample - Retailers can purchase a sample of your product in order to help

sell-through.

- We only allow the retailer to add 1 tester/sample to their cart,

only if also purchasing a full case. Adding a tester/sample can

be set to free.
Setting up with Faire
Companies typically set up Faire as the Once your account goes live, you’ll
customer of record with multiple Ship be introduced to a longer term
To’s, given that payment comes from account manager who can discuss

in your system
Faire for each order. If it is easier to set
up each customer individually with Faire
as the Bill To, that’s not a problem.
If you have any paperwork you need
Faire to sign (credit references, etc.), feel
free to send it to support@faire.com and
a specialist will assist you.
best practices, new product features,
etc. with you. However, if you have
issues related to specific orders, we
recommend reaching out directly to
Faire’s support team. You can reach
them via support@faire.com or using
the messenger tool in your portal during
business hours.

T E R M S O F S E R V I C E

By selling on Faire, we ask that you adhere to our Terms of Service.

Our Terms of Service includes both Retailer and Brand relevant requirements.
For example, we ask our brands to list their products on Faire at the same
prices as they sell on other wholesale channels whereas, we ask our Retailers
C O N T A C T I N F O R M A T I O N
not to resell on Amazon, eBay, or any 3rd party marketplaces.

You can review the full text of our Terms of Service by visiting:
Faire Wholesale, Inc.
https://www.faire.com/tos
100 Potrero Avenue https://www.faire.com/tos_maker
San Francisco, CA 94103
If you wish to cancel your Faire account, we can bring your page down at any
1(800) 208-8926
point and it will no longer be visible to retailers.
support@faire.com

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03
F U L F I L L I N G O R D E R S

Order fulfillment

Invoicing

Integrations

Reporting issues

Blocking states
Order fulfillment
Standard order fulfillment
We’ll send you an email notification As soon as you input the tracking
with each new order you receive, that number and the cost of freight, or once
shows all products ordered as well as the prepaid shipping label is marked as
information about the retailer. You can shipped by the carrier, that will trigger
either go through the email or through our system to initiate a direct deposit for
your portal on Faire to accept the order, the order, on your payout terms. Faire
cancel the order, or edit item availability. will also automatically send an email to
the retailer to let them know their order
Once you accept an order, we will
is on the way.
prompt you to mark an expected ship
date. On your end, you can choose
to ship on your own, and we’ll either
reimburse you for freight costs, or you
can ship with Faire, and use our account
to download prepaid shipping labels.

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Invoicing
For each order, we direct deposit to your bank account upfront for the full
cost of the order, as well as reimbursement for freight if applicable, minus
any commission. Payment is automatically triggered upon receiving shipping
details—you do not need to invoice us for orders.

Faire offers two payout options: ACH Next Day and ACH Net 30. If you
choose Next Day, there is a 3% processing fee. If you choose Net 30 payout,
there is no associated fee. You will select whichever option is preferred
when you receive a first order from a retailer, but we are able to adjust that
schedule at any time.
Backordered items
Upon first order, we will prompt you to add an account number, routing
number, and EIN. You can update your banking information at any time If you receive an order with any items that are out of stock or backordered,
under Account Settings in your portal. You are able to export a .CSV of select “Edit Item Availability” to list the item as unavailable, and note
payouts from the Orders page at any time. when it will be back in stock. You will then be prompted to ship what is in
stock, and we will email the ordering retailer to let them know of
any unavailable items. The retailer can then decide if they would still like
those remaining items or prefer a partial refund.

If the ordering retailer accepts the backordered items, we will remind you
to ship those backordered items on a separate order. Once you mark
that an item is backordered, your page will reflect this update to other
retailers shopping your storefront.

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Integrations
Integrating with your systems
Faire offers our own public set of APIs. We’ve also partnered
with a few developers who have pre-built integration solutions
using those same APIs, depending on your needs.

When you set up an integration, you’ll still receive an email

notification with each new order. You can either choose to send
all orders automatically to your backend system, or you can
gate them so that only accepted orders flow into your system. Orders short-shipped Block states
You can then fulfill the order like any other wholesale order,
and the integration will automatically pull tracking numbers
or damaged items & territories
and freight costs.
Our retailers have the option to report We can hide your page and restrict
When using an integration, you must ship on your own freight an issue with an order within 14 days orders in geographical states or zip
accounts—we don’t currently support using our “Ship with of the shipment’s delivery date. For codes where you have representation,
Faire” option with integrations. damaged items, retailers can choose to so you can honor current territory
request replacements. For missing items, agreements. Just email those states
One of our developer partners, Synqware, has waived setup
retailers can choose to not receive those or zip codes to support@faire.com and
fees for Faire customers, so it is just a $50 monthly charge
missing items and get refunded, or still we’ll make sure no new retailers see
to integrate. Synqware has pre-built integrations with most
receive those items that were missing. your line or are able to order through
ERPs, including Netsuite, Quickbooks, Shopify, Sage, Microsoft
If the retailer prefers a refund, Faire will Faire. Only retailers that you invite to
Dynamics, Zoho, and Shipstation, and can transmit orders via
automatically refund their card and the order through Faire will be able to see
EDI etc. Integration typically takes just a few minutes. To move
cost will be deducted from your payout. your page or order from your line in
forward, have your point of contact at Faire introduce you to
If the retailer still wants those items, we these blocked territories.
Synqware and provide an API key to get started.
will create a second order just for those
replacement or missing items and prompt
you to fulfill it like any other order.

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04
O T H E R S A L E S C H A N N E L S

Faire Direct

Best practices
Working with other
You can invite retailers to shop you on Faire using
Faire Direct in a variety of ways:

sales channels
1. Your Faire Direct link (brandname.faire.com)—a domain for taking
online wholesale orders

2. Your Faire Direct widget—a wholesale shopping module you can

embed on your website

3. Faire Direct iPad app—an app to write in-person orders on the go

faire direct
Faire Direct is a suite of free tools that lets you easily
extend Faire’s net 60 terms, free returns, and freight caps
to any retailers in your network at 0% commission.

Retailers who are new to Faire that you invite will also receive
$100 in credit and 1 year of free shipping on your line.

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How Faire Direct works
If a retailer’s first order with you on
Faire is through your Faire Direct link
(brandname.faire.com) or widget, or
through the Faire Direct iPad app,
they’ll automatically be locked in at 0%
on all orders, forever. Even if they
return to Faire.com, search for your
brand and order, that order will come
through at 0%.
If you have an existing account that
you tried to get to order through your
Faire Direct link and they accidentally
don’t order that way, the order will
come through at 25% commission. If you
let us know about the mixup, our
Support team will ask for a recent invoice
to prove your existing relationship,
and then adjust the commission to 0%.
If a retailer’s first order with you on
Faire is through Faire’s marketplace, and
they are not an existing account, (e.g.
they went to Faire.com, found your
brand and placed an order with you),
the initial order will come through at 25%
commission and all reorders will be 15%.
If you then directed that retailer to
order through brandname.faire.com,
reorders would still come through at 15%
because we opened that account for you.
If you then directed that retailer to order
through the Faire Direct iPad app, that
individual order will come through at 0%
commission because we know someone
on your end is actually writing the order
and we shouldn’t take a commission.
If that retailer then orders with you
directly on your wholesale site, we
wouldn’t know about the order and
wouldn’t take a commission. If a Faire
retailer is coming to you directly and
ordering, that’s a signal to us that
we’re not creating an experience our
customers value. That said, we ask
that if Faire is opening an account,
you do not actively drive them to order
through a different channel.
Getting people to your
Faire Direct link
In your Account on the lower left side,
you’ll see a tab called Direct. Once you
click that, at the top you’ll always find
your Faire Direct link to copy/paste.
However, the link will not be active until
your page on Faire is also active.
To share your link, brands typically
upload a list of emails to reach out to
through the Customers tab. If you upload
a list through Faire, it will prompt you to
send an email to your retailers that you
can customize to your own voice.
You can also send your link through
your own email marketing platform. If
you are messaging retailers through
your own email tools and the retailer
doesn’t purchase through the link, on
each order you can request to adjust
the commission. Our team will ask to
see an invoice from the past 2 years,
and then will waive commission on that
order and all future orders.
Email best practices
If you upload your contacts via Faire’s
tools, should a retailer not order through
your link but instead go directly to Faire
and place an order, our system will
recognize that that account was recently
uploaded and automatically convert it
to 0%. Additionally, the Customers tab
will also sort your list for you, so you
can filter by retailers that are or are
not on Faire in order to customize your
messaging.
When emailing retailers, most brands
give context for why they partnered with
Faire for wholesale ordering. Many also
mention that their retailers’ ordering
options include ordering through the
link or ordering through their own
wholesale site, and that the retailer’s
local rep is still there to support them.
We can also customize your Faire Direct
link for internal or external sales reps
that may want to give their retailers
the option to order through Faire.
All orders will still come through as
0% commission, but the order will be
tagged with the rep’s name. This allows
you to easily track payouts, and the rep
will receive an email confirmation for
their orders for transparency.
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05
O P T I M I Z I N G F A I R E

Marketing

Marketplace visibility &

conversion rate

Starter collections

Email marketing tools

Optimizing Faire
Marketing
Once the page is active on Faire, we will
start driving orders by introducing your
brand to our thousands of retailers in our
“New Arrivals” section.
For your first 2 days on the site, your
brand will be previewed to a subset of
our top retailers who are in our Insider
subscription program.
After that, your New Arrivals feature will
last for 2 weeks sitewide, and a month in
product categories you are listed in.
On an ongoing basis, we also send
merchandise emails to our retailers.
Some emails include spotlighting your
line to retailers who are exploring
categories your products are in,
highlighting when you add new products,
and encouraging restocking by those
who have previously ordered from you.
These emails are personalized based
on demand—they are not one blast that
goes out to everyone.
We do not currently offer paid placement
in the marketplace. Any additional
marketing or merchandising features,
like editorial collections, are run by our
in-house team. Depending on the feature,
our team can only select brands that are
visible in all states and zip codes. For
example, our Instagram is visible to all
retailers, and we don’t want to create a
poor customer experience by directing
retailers to a brand on the site that isn’t
visible to them.
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Marketplace visibility &
conversion rate
When your brand goes live, our
algorithm begins trying to match you
with retailers we think will be interested
in your line. The algorithm measures
how your brand is performing and
what retailers are interested in. During
your first month on the platform, we
try to encourage visibility on our site—
partly to drive orders, but partly to
understand which retailers we should
surface your line to specifically.
Your ranking in a category is
predominantly determined by your
conversion rate, which is the percentage
of retailers that order after landing on
your page. However, there are additional
checks to make sure that we maintain
a positive customer experience. For
example, if you cancel all orders,
or all orders arrive short-shipped or
damaged, your placement in a
category may drop.
We also customize each retailer’s
marketplace experience. Upon sign up,
a retailer can choose to take a style
quiz that lets us know which categories
they are interested in or if they are
specifically looking for brands with
certain values. Over time, we will also
refine their experience based on which
categories they tend to shop most from,
which filters they are using to search, etc.
Email marketing and
messaging
We don’t share our retailers’ emails,
Your Analytics tab will give you insight
but you do have the ability to
into how your page is performing,
message any retailers that have
including your conversion rate, order
ordered from you on Faire via your
volume, total retailers viewing your
portal. In the Messages tab, you can
page, and which items are selling best
directly message any retailer, or
and which aren’t performing as well.
Faire’s support team.
This page will also show you any reviews
that have been left on your page, and Alternatively, through the Marketing
give you the opportunity to review tab you can email all your retailers
them before they are published to your in bulk. You can either create an
page. Over time, we will start to offer HTML email campaign or automate
recommendations for how you can plain text email reminders, in order
improve your shop’s conversion rate and to encourage your retailers to order.
sales, which in turn can help improve Most brands use this to communicate
your visibility on the marketplace. with their own list of email contacts,
but you can set up an automated
reminder prompting Faire retailers to
Starter collections restock your line after 60 days. Please
Starter collections are a great way to note that, to avoid overwhelming our
suggest a bundle of your products as retailers with too many marketing
an opening order for retailers. We do emails, they will only receive one Faire
require each collection be above your marketing email per day.
minimum order, so a retailer can quickly
add the entire collection to their cart,
meet your minimum, and check out.
You can have up to 5 starter collections—
typically, brands will have a bestsellers
collection and/or seasonal collections.
This can drive up order sizes and total
number of orders. And, for brands with
large catalogs, this is also a good way
to call attention to the breadth of
products you offer.
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Let’s shape the
future of local—
together

F A I R E