FAIRFEILD INSTITUTE OF

MANAGEMENT & TECHNOLOGY

PAPER CODE : BA(JMC)-155

DESIGN AND GRAPHIC LAB

SUBMITTED TO :-
SUBMITTED BY :- MS. GARIMA BORRA
NAME : Raghav Mittal (ASSISTANT MANEGER)
ENROLLMENT NO. : 01990102420
COURSE : BA(JMC)
SEMESTER : 1st SEMESTER
DESIGN A POSTER
o A poster is a temporary promotion of
an idea, product, or event put up in a
public space for mass consumption.
Typically, posters include both textual
and graphic elements, although a
poster may be either wholly graphical
or wholly text. Posters are designed to
be both eye-catching and informative.
Posters may be used for many
purposes. They are a frequent tool of
advertisers (particularly of events,
musicians, and films), propagandists,
protestors, and other groups trying to
communicate a message.
A flashcard or flash card is
a card bearing information on both
sides, which is intended to be
used as an aid in
memorization. Each flashcard
bears a question on one side and
an answer on the other. Flashcards
are often used to memorize
vocabulary, historical dates,
formulas or any subject matter that
can be learned via a question-and-
answer
TYPES OF WEB BANNNERS
• Single images – These can be animated using GIF images. Static
images (no animation is used and remain “still” on the eye) such
as GIFs and jpgs can also be used. Jpeg images have a
disadvantage in that they cannot be animated.

• Flash movies and composite banners– a composition of

different elements (graphics and HTML code) can be used to
create more visually pleasing effects. HTML code is embedded in
composite banners and is generally used to create an element on
the ad that is more interactive. Elements such as drop down
menus, radio buttons and check boxes are useful interactive
tools that can be made use of .
SOURCE :- https://static.vecteezy.com/system/resources/previews/000/327/977/original/vector-creative-
halloween-sale-banner-with-pumpkin-and-light-decoration.jpg
ORIGINAL PHOTO à
SHOT ON :- ONEPLUS NORD

EFFECTS DEFINATION
Photoshop provides a variety
of effects—such as shadows, glows,
and bevels—that change the
appearance of a layer's contents in a
non-distructive way. Layer effects are
linked to the layer contents. When you
move or edit the contents of the layer,
the same effects are applied to the
modified contents.
STEPS FOR APPLYING BLACK AND
WHITE EFFECT

q Step 1: Find The Channel That Has

The Best Tonal Range.
q Step 2: Paste The Channel As A
New Layer.
q Step 3: Sharpen The Black &
White Layer.
q Step 4: Add A New Layer Above
The Black & White Layer.
q Step 5 : Export the image in the
form of JPG.
STEPS FOR APPLYING SATURATION
& LIGHTNESS

q Step 1: Add an adjustment layer.(

Available in the menu bar > layer >
adjustment layer > Hue / saturation)
q Step 2 : From the Preset menu, choose a
Hue/Saturation preset .
q Step 3 : Choose one of the other preset
color ranges listed for the color you want
to adjust
A drop down box will appear.
q Step 4 : The values displayed in the box
reflect the number of degrees of rotation
around a color wheel from the original
color of the pixel. A positive value
indicates clockwise rotation; a negative
value indicates counterclockwise rotation.
Values can range from -180 to +180
Select the degree which better suits the
image.
STEPS FOR APPLYING VIVID BROWN
EFFECT
q Step 1 : Go to Layer > New > Background
from Layer.
q Step 2 : Set the exposure a little high
and select the color which you Want to
enhance.
q Step 3 : Replace the color with brown
q Step 4 : Export the image in the form of
JPG.
STEP FOR APPLYING COLOR
LOOKUP

q Step 1 : In the adjustment panel <click

the color balance icon
q Step 2 : choose layer> New adjustment
layer> color balance. Click ok in the
new layer dialogue box.
q Step 3 : In the layer panel click create
new fill or adjustment layer icon.
q Step 4 : Select color balance from the
context menu option.
QUARK XPRESS
BROCHURE
A brochure is an informative paper document
(often also used for advertising) that can be
folded into a template, pamphlet, or leaflet.
A brochure can also be a set of related
unfolded papers put into a pocket folder or
packet. Brochures are promotional
documents, primarily used to introduce a
company, organization, products or services
and inform prospective customers or
members of the public of the benefits.
A newspaper having pages
half the size of those of the
average broadsheet, typically
popular in style and
dominated by sensational
stories.
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