SAMPLE

PUBLICITY
MATERIALS
YOU MIGHT
WONDER: WHAT
ARE
INFOGRAPHICS?
 INFOGRAPHICS
are graphic visual representations of
information, data, or knowledge intended to
present information quickly and clearly. They
can improve cognition by utilizing graphics to
enhance the human visual system’s ability to see
patterns and trends
IMPORTANCE OF
INFOGRAPHIC
• Infographics are visual representations of information or data that
have been compiled to explain specific topics they are an excellent
way to display complex information, are easily to make,and can
also keep students engaged.
• Infographics are used as a powerful tool to allow people to easily
digest information through the use of visual data,charts, and
statistics.With the proper use of color, proportion, and negative
space, information can be transformed into memorable, attention
grabbing and even persuasive graphics.
WHY SHOULD YOU USE INFOGRAPHICS?
• Infographics are great for making complex information easy to
digest. They can be helpful anytime you want to:
• Provide a quick overview of a topic
• Explain a complex process
• Display research findings or survey data
• Summarize a long blog post or report
• Compare and contrast multiple options
• Raise awareness about an issue or cause
Infographics are valuable tool for
visual communication. The most
visually unique, creative infographics
are often the most effective because
they grab our attention and don’t let go
 We can use the app
Piktochart in creating
infographics
1: GETTING STARTED WITH PIKTOCHART
First things first in
any guide: You’ll
need a Piktochart
account. This paStep
rt is easy. It’s free and
takes maybe 30
seconds to sign up
 STEP 2: PICK A TEMPLATE

Your next step is to

choose the right template
for your visual. You can
either go to our 
template gallery or choose
the visual format of your
choice in your dashboard.
 STEP 3: DESIGN YOUR VISUAL
Once you’ve decided on a template, click “Edit Template” to
load it. Afterward, you will be taken to the editor. You’re now
ready to edit and customize the template with your information .
STEP 4: SHARE YOUR INFOGRAPHIC
Once you’re done and satisfied with your work, you can 
download your work as
an image or PDF, publish it
online, share it with your
teachers via email after you
download it, or share your
infographic
directly on social media.
POSTER
• USE CASE: Announcement
or flyers. Posters
allow us to spread our message to a wide
audience for cheaper than radio, print, or
television.
POSTER
• Is a usually large printed sheet that often contains
pictures and is posted in a public place( as to
promote something)
• A usually large printed sheet that is put on as a wall
decoration
We can use the app Piktochart in
making posters.
1. PICK FROM PRE MADE TEMPLATES

• Unless you’re a professional designer and prefer to start with a

blank canvas, poster templates are the way to go. The poster
maker from Piktochart offers high-quality templates that save you
time and make your posters look as good as they can. Find a
poster template that fits your needs using the search bar at the top
of the Piktochart editor or browsing through our poster templates.
2. CUSTOMIZE YOUR POSTER

• Once you pick a poster template, adjust the colors, change the
fonts, and add your text. Customizing is super easy with the
poster maker from Piktochart. You can choose from a library
of free photos, icons, illustrations, and text frames to help you
make your poster stand out. Add visual assets, and customize
colors with one click with Piktochart’s drag-and-drop editor.
3.DOWNLOAD OR SHARE ONLINE

• Download or share onlineOnce you have finished your poster design,

you can easily download it as a JPG, PNG, or PDF. Alternatively, you
can generate a shareable link and email your online poster to your
client, colleague, or manager. You can also collaborate on your poster
and gather feedback by inviting your team to Piktochart. Last but not
least, you can embed your poster on your website.
5. SAVE AND SHARE
• Download or share online.Once you have finished your
poster design, you can easily download it as a JPG, PNG,
or PDF. Alternatively, you can generate a shareable link
and email your online poster to your client, colleague, or
manager. You can also collaborate on your poster and
gather feedback by inviting your team to Piktochart. Last
but not least, you can embed your poster on your website.
3. LOGO
• USE CASE: For design of stationary, e.g. business card
IMPORTANCE OF LOGO

• It grabs the attention,make a strong first

impression, is the foundation of your brand
identity, is memorable, separates you from
competition, fosters brand loyalty, and is expected
by your audience.
 USE OF LOGO
• It tells people the name of the company and it creates a
visual symbol that represents your business. Some logos
have powerful symbolic association connected to
people’s memory.
APPS WHERE WE CAN CREATE A
LOGO

•CANVA
•LOGO MAKER
HOW TO MAKE A LOGO
1. OPEN CANVA
- launch canva and search for “LOGO” templates to
customize for your Browse through Canva’s massive
library of logo templates to customize for your own. Find
logo layouts for various businesses and needs like gaming,
food and drink, sports and more.
We can use the app Canva in
creating logo
4. LABELS

To help organize office supllies

USE CASE:
or collection of materials or for return
address in envelopes
We can use the app GIMP in
creating labels
TO CREATE A LABEL WITH GIMP, DO THE
FOLLOWING:

1. OPEN A NEW FILE WITH THE IMAGE SIZE SUPPORTED BY THE

LABEL
2. EDIT THE IMAGE
3. OPEN THE PRINT MENU AND SET THE FOLLOWING
CONFIGURATION FOR YOUR PRINTER.
4. “IMAGE SETTINGS” TAB “ADJUST PAGE SIZE AND
ORIENTATION”
GRAPHIC EDITING
TOOLS
GRAPHIC EDITING TOOLS

•These are the tools or apps that is

used in changing or improving
graphics images
1. CANVA.COM
An online tool that allows users to create
designs for Web or print: blog graphics,
presentations, Facebook covers, flyers,
posters, invitations,etc.
2. GIMP(GNU IMAGE MANIPULATION
PROGRAM)
It is a free and open-source raster graphics
editor used for image retouching and editing,
free-form drawing,resizing, cropping, photo-
montages, converting between
different image formats,
and more specialized tasks.
3. PIKTOCHART

Infographic design application “that requires

very little effort to produce beautiful, high
quality graphics.