CREATIVE AND CULTURAL INDUSTRIES (CCI) 1

CREATIVE AND CULTURAL INDUSTRIES (CCI)

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 CREATIVE AND CULTURAL INDUSTRIES (CCI) 2

Class and cultural consumption

Bourdieu's theory of cultural consumption theoretically and empirically has been influential

in many pieces of literature. His primary concerns were to overcome contradictions in the

social system, such as social structure. His primary sociological focus was to get an

understanding of life's practical logic. Bourdieu was trying to argue in the distinction about

the influence of organizations on the overall social and cultural designs (Grenfell, 2014). This

is where he is more profound, suggesting that the social structures are replicated slightly on

the level of the distinct characters of an individual and styles of life. Bourdieu confirms that

he accepts the fact that most people tend to feel themselves to be and perform as if they fit

into these institutions or that some communal federations members share a similar style of

living. He also argues that not unless we all get to recognize the ways in which the boldness

and actions of people imitate themselves, and for others rudiments of philosophy and

civilization, then we will be required to stay thinking of these as some current exterior

entities. These are components that are going to be so stimulating as a pursue my research

because I will be looking at the usage and the association of the designs among diverse social

groups (Bourdieu, 1994). It is, therefore, remaining to be seen that, with the far, I can get

with the study if I can fully concur with Bourdieu that philosophy companies such as Apple,

for example, are giving authorities and copying social erections in the means of personal

characters and style of life. It will, therefore, be important to denote to the agency in all this

and where the company is getting the involvement.

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Bourdieu and distinction.

The award, also known as dissimilarity, is another primary component that is one and the

same with Bourdieu. When in some places, Bourdieu is talking about difference, and he is

trying to mean that the groups of people in the spaces of social work and develop the

individualities of philosophy which spot them out from each other (Bourdieu, 1994). They

have cultures that are distinct and hence the distinction.

The scuffle for distinction.

This part is grappling to get this distinction is one of the components through which the

class of distinct, which is habitus, is moulded (Herrero & Inglis, 2009). This is where now

several groups form themselves in several parts by cultivating unique characteristics that

represent dominance.

Bourdieu and Habitus.

A concept that is foremost and one and the same with Bourdieu belongs to that of habitus

(Grenfell, 2014). This is usually important if it is to do with the way of making choices on

how to act in particular ways and not that of others, as we live in that business of existing our

lives, how diverse generations connecting different digital stages and the type of devices to

use, produce as well broadcasting music would be the most appropriate examples of this

thing in practice.
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The usefulness of this theory is demonstrated based on the arguments made by Bourdieu in

his work. In the field of education, Bourdieu's work is seen in the argument on class

inequalities and attainment. This cultural consumption theory links the ultimate class

members to original class membership and how it can be incorporated into the education

system (Herrero & Inglis, 2009). According to Bourdieu, the system of education in

industrialized communities tend to legitimized class inequalities. To be successful in

education, the system should be facilitated by possessing higher class habitus and cultural

capital. Pupils from the lower class who do not possess these traits mostly fail to attain in

education. Bourdieu suggests that academic credentials are essential in reproducing and

legitimizing social inequalities. The higher-class individuals who are seen to be deserving

their position in the social structure will be equalized to other individuals from other social

classes. Another usefulness of this theory is seen in the physical activity participation of a

child and the barriers that they face in the process. Bourdieu's concepts of field, habitus, and

capital play a critical role in understanding this issue. Many children from lower class

societies often face structural obstacles in their field, such as environmental characteristics.

Their neighborhood and lack of facilities may restrict them from the opportunity to

participate in any kind of physical activity. The cultural, social, and economic capital are

unevenly distributed in these fields. Therefore, cultural capital depends on a child's

upbringing and acquired education. Economic capital relates to an individual's revenues and

fortunes that can be converted into money. And finally, social capital represents the overall
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network of social relations. The habitus of a child will always determine their behaviors and

attitude towards physical activity participation.

Globalization/ Heterogenization challenge Homogenization

Innovation has generally added to framing a worldwide culture. The utilization of web-based

media and TV has dissolved the limits of public societies. In a perfect world, worldwide

organizations and media outlets shape the neighborhood residents' thoughts and

comprehension of where they work. The worldwide purchaser societies are influencing these

nearby societies (Anheier & Yudhishthir, 2007). For instance, the utilization of English is

reliably destroying the utilization of nearby tongues, and purchaser esteems. A few countries

share a level of interconnectedness in capital and exchange streams through globalization,

with blended monetary standards that oversee the relationship among these countries. Culture

insightful, globalization alludes to the cycle through which various societies and convictions

are blended. Globalization prompts the disintegration of various societies by making a

consistent worldwide culture and qualities.

The globalization of exchange is a welcome move that permits the circulation and creation of

products to places where they would somehow not be accessible. Notwithstanding, there are

different concerns following the episode of globalization, which this way goes about as a

danger to the accessibility of items that are locally accessible and on the individuals that

produce them (Mitkus and Nedzinskaite 2016). For instance, unfamiliar merchandise in

worldwide business sectors is typically efficiently valued when contrasted with locally
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accessible items. The outcome is that nearby ranchers who earn enough to pay the bills

through their little plots and family-owned plots will, in general, be uprooted as their products

are outcompeted in the neighborhood markets. Notwithstanding, the impacts of globalization

on the exchange are much higher and include something beyond benefiting unfamiliar

merchandise in neighborhood markets societies (Anheier & Yudhishthir, 2008). It is also

liable for expanding global exchange on social administrations and items, such as music,

motion pictures, and distributions. Preferably, the development of exchange of cultural

products is expanding the openness of social orders to unfamiliar societies, which like this

impacts their neighborhood esteems, conventions, and societies.

To begin with, food is a worldwide part of the culture for most countries. Besides, cafés can

impact the propensities and standards of social orders in spots where they work. For example,

the French are extremely glad for their way of life and nearby cooking styles like cakes and

crepes, which replicates their one-of-a-kind conduct and qualities. Attributable to their pride

in their nearby cooking styles, some French nationals are worried that most United States

eateries will, in general, group out their number one items with quick nourishments (Flew,

2013). Most French individuals contend that quick nourishments are not a piece of their way

of life, and they are results of lower quality when contrasted with their food. Thus, the chain

of cafés set up in different nations influences the nearby dietary patterns and impacts their

propensities and traditions. For model, Starbucks causes different social issues in Italy

because of the significant connection that Italians have among espresso and their recreation
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walkway bistros. For Italians, espresso is something other than any beverage, and it's the

effect of the Italian culture. Then again, Americans consider espresso simply whatever other

beverage that they can purchase as a takeaway drink and burn-through in the city or the

workplace at their relaxation (Miller, Choi and Chen, 2005). This isn't the situation for

Italians who take espresso with the most extreme regard that they love to enjoy when having

conversations and visits with dear companions and family members. Indeed, Italian

coffeehouses are aware of this reality and guarantee to offer the beverage in both inviting and

individual areas. For Italians, in this manner, the connection that accompanies the utilization

of espresso can't be gotten/acquired from enormous natural ways of life. Moreover, many

people would incline toward an alternate set up each time they enjoy the beverage and not the

standard arrangement given by most Starbucks cafes.

Among the different impacts of culture, the most predominant in the development of

worldwide mainstream society. A crucial part of mainstream society starts from the United

States of America since this nation is perhaps the biggest maker of well-known merchandise.

There are a few appearances of mainstream society worldwide (Power and Scott, 2004). A

portion of these methods is through music, motion pictures, network shows, satellite

transmissions, papers, apparel, and cheap food, among different types of diversion. Pictures

of America are so significant on the planet that, as opposed to America migrating to these

nations, America has profited itself to the world, causing many people to try to become

Americans, even in most inaccessible nations. For the United States, the amusement area is
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one of the most significant spheres of the economy. The American media outlet creates more

pay through abroad deals than some other industry in the country. In this manner, media

outlets have impelled mainstream society around the planet at high speed. One such medium

is unscripted tv, which has been instrumental in pushing the transmission of American culture

(Aoyama, 2007). A fundamental model is that of the "Staying aware of the Kardashians" on

unscripted tv, a well-known reality arrangement that follows the Kardashian family's lives.

Inferable from the show's idea, it is nothing unexpected that it has accumulated a colossal

worldwide after, adding to the reception of all the all glamorous American way of life that the

family displays. The unscripted TV drama and a few other American network shows have

added to the ascent of famous people that want to be as the Kardashians, along these lines,

faking their way of life to feel adequate.

Technological Determinism

Technological advancements shape how people interact, do business, and communicate.

However, the link between technological developments and human action or behavior

continues to evolve. New technologies determine societal and cultural values' development,

influencing human engagement and interaction significantly. It means that technology allows

people to perform various tasks and communicate in unique ways. Thus, technological

determinism is the extent to which new technologies shape social discourses and cultural

mores. Technological determinism applies to various print media that impact society

differently. Foremost, the printing revolution that started in Europe and spread throughout the
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world changed the social history course. Then Chinese printing press allowed for the printing

of books on woodblock prints before Johannes Gutenberg invented the printing press that

allowed mass production of books. The printing revolution allowed mass communication in

written language. Literacy improved as printing shifted communication from just oral to

written. Hence, the term literacy was coined as the ability to read and write messages.

Technological determinism improved public education since more people could read the

Bible and teach their people how to read using standardized, mass-produced, and cheaper

textbooks.

Printed books form the basis of education in schools as students acquire new knowledge from

the written materials. Literacy training has become an integral part of scientific inquiry and

professional development. Accordingly, scientists, historicists, sociologists, and

psychologists can now interrogate knowledge and procedures to produce new perspectives.

Technological determinism created religious diversity that people enjoy today. Gutenberg

printed the first Bible in German following Martin Luther's translation from Latin; hence, the

Gutenberg Revolution. It challenged the Catholic Church, which allowed only religious

leaders and priests to read God's Word to the people (Gupta, 2020). The Protestant

Reformation materialized because many Bible copies became accessible for people to read

(Gow). E-readership has become popular due to digital books' accessibility since those who

cannot access books in physical libraries can access them in digital libraries. People can

access vast information via their desktops, PCs, and smartphones, allowing them to access
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and read information electronically. Through innovation and technology, creative and cultural

industry products are promoted at both domestic and international levels. These products'

expo would bring together many cultural institutions and many creative and cultural products

for display. The new development of technology, such as the use of virtual reality, artificial

intelligence, etc., provides techniques and approaches that will grant visitors an opportunity

to experience the creative and cultural products expos. The competition for innovativeness

and creativity of products has promoted different brands and allowed companies to strive for

better ideas,

There has been a tremendous change in the communication channel between the brand and its

customers in the recent past. In the present society, the communication channel depends not

only on a single trail as it was in the past. Instead, the kind of communication used has

advanced as it has embraced a two-way medium or what can be termed a multi-

communication. Along with this emergence, the internet was developed, which enabled

access to online platforms (Drew, 2016). Through the advancement of the internet, business

buyers can influence their clients in several ways. In a similar manner, an electronic

communication that involves peers has recently occurred primarily. This has heightened the

marketing of products and services since information and messages that are transmitted

between peers had proved to perform well than marketing, where the company or individuals

markets their products and services. Most marketers utilize the internet and social media as a
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preferred way of having direct communication with their clients. In this scenario, the online

platforms have played a critical role in influencing the attitude and behaviors of the brand

(Ralon, 2009). Therefore, this can be recognized as one of the most influential channels of

transmitting messages on short notice. In the era of new media, the extent of development in

creative and cultural industries cannot merely rely on the traditional means but need to

leverage its power to new media. TV shows which have played a critical role in exhibiting

cultural relics have gained popularity in the recent past. The advancement of new media such

as Tik Tok, WeChat, etc., gives satisfaction to the people's needs, realizing that content

diversification is essential in message transmission.

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References

Anheier, H. and Yudhishthir, R. I. 2007 The Cultures and Globalization Series: Conflicts and

Tensions. London: Sage

Anheier, H. and Yudhishthir, R. I. 2008) The Cultures and Globalization Series: The

Cultural Economy. London: Sage

Bourdieu, P. 1994 The Field of Cultural Production. London: Routledge

Flew, T., 2013. Global creative industries. John Wiley & Sons.

Grenfell, M. 2014 Pierre Bourdieu Key Concepts. Cambridge: Cambridge University Press

Herrero, M. and Inglis, D. 2009 Art and Aesthetics. Critical Concepts in the Social Sciences.

4 volumes. London: Routledge

Millar, C.C., Choi, C.J. and Chen, S., 2005. Globalization Rediscovered: The Case of

Uniqueness and" Creative Industries". MIR: Management International Review,

pp.121-128.
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Mitkus, T. and Nedzinskaitė-Mitkė, V., 2016. The impact of globalization to creative

industries: the analysis of film industries of Central and Eastern Europe. Creativity

studies, 9(1), pp.64-74.

Power, D. and Scott, A.J., 2004. Cultural industries and the production of culture (Vol. 33).

Routledge.

Aoyama, Y., 2007. The role of consumption and globalization in a cultural industry: The case

of flamenco. Geoforum, 38(1), pp.103-113.

Boyd, Danah 2012 ‘Participating in the Always-On Lifestyle’ in Mandibery, Michael (ed) The

Social Media Reader New York: NYU Press pp71-76

Drew, R., 2016. Technological determinism. A Companion to Popular Culture, 38, p.167.

Ralon, L., 2009. Beyond categorization: Marshall McLuhan, technological determinism, and

social science methodology-a reappraisal (Doctoral dissertation, School of Communication-Simon

Fraser University).

Gupta, R., 2020. McLuhan’s Predictions: An Empirical Study of Social Media as an Extension of

Journalists. Available at SSRN 3576586.