(1) JOLLIBEE (Chickenjoy)

https://www.cnbc.com/2019/05/01/how-jollibee-beat-competition-from-mcdonalds-to-
build-a-global-brand.html

STRENGTHS WEAKNESSES
o Most fastfood restaurant franchise in o Contractualization of workers.
the Philippines. They have more than o Menu lacks healthy options for people
1,150 stores locally.  who are on a strict diet.
o The locations are conveniently o Jollibee branches outside the
placed inside the malls, along the Philippines are not consistent as to the
tollways and every remote branch quality and taste of the menu items.
has its own drive-thru service.
o Creative marketing programs have
been consistently trending on social
media.
OPPORTUNITIES THREATS
o Investments of $137.9 million for the o The pandemic caused a net loss of
restructuring of its international P12 billion in the 1st half of 2020; and
business and multi-billion Peso for led to the closing of 255 stores
digital and delivery platforms. worldwide. 
o Recipient of two global citations o The emergence of small food
recognizing the company's businesses increased the competition
excellence as a world-class in the fast-food industry.
employer.
 (2) MINISTOP (Fried Chicken)

STRENGTHS WEAKNESSES
o Stores are strategically located and o Inventory of ready to eat foods is not
offer 24-hour service. being made accurately.
o Wide variety of goods are being sold, o Cleanliness of the cooking area is not
all in one location. always guaranteed.
o Sale of ready to eat foods attracts o Small place for dining inside the store.
customers.
OPPORTUNITIES THREATS
o Continually growing number of stores o Restrictions brought about by the
all over the country. pandemic.
o Addition of payment facilities, o Rise of more competitors.
charging stations in every store to o Industry is partially declining due to…
attract more customers.

(reusing of oil used in frying, existence of flies in the cooked food) Cheaper

(3) LOCAL EATERIES

STRENGTHS WEAKNESSES
o Products are being made manually o Little to no use of marketing
and being created with love. advertisements to attract more
o Pricing is affordable to all classes. customers.
o Freshly cooked homefood meals o Not much stability is guaranteed for
everyday. this kind of store since they do not
o have a standard menu that operates
the same each day.

OPPORTUNITIES THREATS
o With the advent of opportunities o Growing number of competitors in the
brought about by the pandemic, small industry.
businesses and other home cook
 chefs are being supported by
customers.
o More ideas for menu, dalgona coffee,
sushi bake.