1.

1 Subtitle:
1.2 The 2 problems the family faces while planning the budget are
1.Criteria of allocating expenses: - on what Criteria each expenses should be
allocated, since expenditure of each month varies . All the 3 peoples I have
interviewed faces the same issues, except for the fixed expenses like rent /
mortgage other’s likes food, entertainment, cloths and travelling cost …etc varies
from time to time and it is very difficult to pre determine its expenses

2.Unexpected or emergency expenses :- expenses such as medical expenses , car

breakdown , home repairs , unexpected traveling and accidents etc.. are
unpredictable and are quite huge1.2subtitle 3 ways in which the family adjust in the
expenses when there is a fall in the income
1.Cut down in dining in posh restaurants: - A huge amount of money can be saved if
one cut down the number of time, he / she dines in as overpriced restaurants. when
compared the ratio of price for cooking in home and dining in posh restaurants is
1:6 and the other add on cost like travelling and tips etc ..

2. Eliminating trips and outing: - when there is fall in income and excessive 2 out of 3
families cut out their holiday trips in order the balance off the budget. This saves a
lot of money

3.First preference to the necessaries: - when the budget if tight the money is spent
in a way that the essentials such as food, cloth and medical are given the first
preference and if there is any excess then the rest can be purchased

1.3 :

FAMILY NO :-1

Expenses Rent Food Medical Insurance Other Savings

expenses
Amount 15,000 5000 4000 6000 4000 6000
 Expenses Allocati on
16000 15000
14000

12000

10000

8000
6000 6000
6000 5000
4000 4000
4000

2000

0
Rent Food Medical Insurance Outer expenses Savings

Family no 2

Expense Mortgag Foo Travellin Entrainmen Saving Medica

s e d g t s l
Amount 20000 8000 12000 7000 11000 7000
 Expenses Allocati ons
25000

20000
20000

15000
12000
11000
10000
8000
7000 7000

5000

0
Mortgage Food Travelling Entrainment Savings Medical

Family NO: - 3
Expenses Mortgage Food EMI Savings
Amount 25000 6500 8500 20000

Expenses Allocati on
30000

25000
25000

20000
20000

15000

10000 8500
6500
5000

0
Mortgage Food EMI Savings

1.4
1. spending money only on the needs and requirements: - the budget available for any
family if limited so the majority money should be spent only on needs and essentials and
a larger part of the remaining should go to savings
2. follow the 30 day rule : - he /she should always write down there needs in journal or
in book such as the product name price etc ..
After 30 days they can review it and then asking one still need it and its worth the splurge
chance are the things which seemed attractive in the beginning may lose their potential
and one may shift to a better alternative with is more cost effective
 PART-B CHAPTER 2
____-
___________________________________________________________________________
_
Title of the Chapter

2.1 Subtitle:
1.consumer panel :- it is the public opinion toward a product or service in a controlled and
systematic manner. It helps the companies to test product response with minor risk than
the huge risk that company might face when the product is launched, any necessary
changes regarding the product such as quality quantity taste colour shape and designee.
Helpful in demographical targeting and consumer behaviour, consumer panel is forward
thinking and it helps to spot the current trend or any changes in the current one.

Courting the Improving panel The accidental The accidental

panelist and accuracy and conditiioning of conditiioning of
collectingdata reporting consumer panels consumer panels

to avoid any kind of

panel members will be
This step is to find out factors that influence In this stage
called several times
a large scale target accuracy and cause researcher will will
for their valuable
costomers based on biases , researchers conduct code and edit
information about the
relevant factors will list down the data
given topic
sources

The researcher will follow the above figure from collecting the data to finalizing it

2.social network: - marketing researchers are generally expensive and time consuming and
some times it may even take several months in completion. For this difficult the researchers
have began to turn towards social media as a cost effective and less time consuming
with social networks, we can
1. Tack down the current trend for real-time insight. Social media flat form like twitter
Facebook offences numerous ways to analyse trend and help in conducting research.
Just by searching the latest posts and popular term we can analyse trend and
sometime the comments made to particular post or tweet serves as an vital
information
2. Learning language of the targeted audience for better improvement of marketing
appeal. analysing the social media exchange about the particular product we can
learn the factors the consumer uses to determine the product
3. Broaden the scope of once market research
4. Discover unnoticed trends

2.2 Subtitle:
1.Security and fraud: - With the growing E- commerce it has attracted my scammers. The
biggest drawback of e commerce is issue of security.
The details regarding own credit card is being mis used
Some websites do not even have the capability to conduct legitimate transaction
Distributed denial of services attacks (DDoS)
Malware bad bots malware and password attack etc.. are faced by the consumer

2.Product quality: - The quality of the product cannot be determined just by looking at
electronic image of the product. Sometimes the product is delivered will not even match the
image shown.
The costumer may not be satisfied with quality of the product and it may not be any use to
him. the lack of personal touch results in this issue

2.3 Subtitle:

1.accesses to world market: - the consumer as access to the world market were he can buy
anything he wish to buy , from a finger nail to multi million private jet
with just the type of the product he is searching for in the internet provides him with 3
thousand’s of website to purchase
The accessibility in comparison to the traditional stores e-commerce have wide range of
products with wide of size colour and other specifications the limited to once geographical
location.

2.Lower price:- online prices are typically lower than the traditional stores , since it
eliminates to middle men , cost of physical store inventory cost and outer expenses the
products are quiet affordable and he can also compare the prices of the product with
different e-commerce’s site and purchase from the one who offers the best deal also some
e-site provides discounts offers coupon end of season sale etc which makes the product
even cheaper

3. time saving : - saving time is one of the major advantage of e-commerce. The time take by
the buyer to search select payment and to place order only takes several minutes. Where as
visiting the traditional or a physical store selecting and billing take lot of time and added
time of traffic journey of going and coming all to gather may take several