Presentation on “Modes of Business Communication

Process”

Name ID

Mahmudur Rahman 20231014

Sajibur Rahman 2022216
Sadman Alam 20222099
Rakibul Hayat 20222175
Md. Omor Faruk 20223017
 Product Description
Product Portrayal

 'Juicy' caters to diverse customer segments.

 Convenient glass bottle sizes: 250 ml, 500 ml.
 Refreshing and beneficial for sick and health-conscious
individuals.
 Large target market with various segments.
 Anticipating substantial sales and market success.
 Development cost approximately Tk. 2.5 million.
 Product Description
Product Profile
 Name of the Product: Juicy
 Type of Product: Watermelon Juice
 Ingredients: Watermelon, Sugar, vitamins C.
 Container: Stylish glass bottle
 Container size: 250 ml, 500 ml
 Product Price: 250 ml for Tk. 20 and 500 ml for Tk. 35
 Estimated Durability: 12 Months from date of manufactured
 Machinery used: Advanced technology imported from
 USA, UK and Netherlands.
 Brand Slogan: Juicy My Cheering.
 Market Research and Analysis
Market Description

 Bangladesh's Population of approximately 150 million and

the Juice industry market size is around 20 million.
 Nationwide market presence for 'Juicy'.
 Identified target segments for preference.

Market Segmentation and Targeting

 Geographic Segmentation
 Demographics Segmentation
 Psychographic Segmentation
 Behavioral Segmentation
 Market Research and Analysis
Target market and projections

Target Market Market Needs

 Health Conscious – 32%  Customer satisfaction through market needs

identification.
 Sick people – 43%
 Offering the best product to meet customer
 Tourist – 3% demands.
 General people – 22%  250 ml bottle: The lowest price for the rural mid-
social class and individuals.
 500 ml bottle: Catering to sick people and
tourists.
 Market Research and Analysis
SOWT Analysis
Strengths
Weaknesses
 Available input materials
 It is easy to copy the idea by others
 Low production cost
 Taste differ from the natural watermelon
 Technological and marketing knowledge
 Watermelon juice cannot be preserved
 Strong distribution channel
for longer period

Opportunities Threats
 Monopoly market  High competition in future by copying the
 Large market idea
 High demand  Entrance of new product

 Might have a chance to get subsidies by  Alternatives are avoidable in some segment
Govt. to export  Uncertainty of launching a new product.
Market Research and Analysis
Competitor Analysis

 Pran Groups
 Uro Cola
 RC Cola
 Coca cola
 Pepsi
 Acme
 Danish
 Foreign Products etc.
 Market Plan
Setting the pricing objectives
 Maximize market share.
 Higher sales volume for lower unit
costs.
 Lower price to cater to price-
sensitive market.
Estimating costs
 Cost estimation for pricing
strategy.
 Covering production,
distribution, and selling costs.
 Ensuring fair return on effort and
risk.
Determining Demand
 Price impacts demand and
objectives.
 Varying prices affect demand
levels.
 Price influences marketing
objectives.
Types of cost and level of production
 Two cost types: fixed and variable.
 Fixed cost: 2,00,00,000 taka.
 Fixed cost includes machinery, bills,
salaries.
 Variable costs: bottle, packaging, etc.
 Variable cost per unit: Tk. 6.3 (250
ml), Tk. 12.6 (500 ml).
 Market Research and Analysis
Promotional Strategies

Advertising Personal Selling

 Emphasis on paper ads and TV commercials.  Training retail salespersons for persuasion.
 Effective way to reach customers.  Emphasizing "Juicy's" refreshing taste.
 Positioning product in customers' minds.  Highlighting the product's nutritional
 Impact on teenagers and enthusiasts. benefits.
 Leveraging salespersons to increase
product awareness.
Promotional Tools
 Product distribution at 50% discount.
 Market-testing period for product
introduction.
 Offering gifts, lucky coupons, tour tickets.
 Market Research and Analysis
Promotional Strategies

Public Relations Distribution Channel

 Holding seminars and cultural functions.  Initial distribution through sole channel.
 Supporting social activities and development.  Later distribution through dealers and outlets.
 Arranging mobile game shows for publicity.  Nationwide availability in retail stores.

Services and warranties

 Top quality service for customer satisfaction.
 Customer service centers for interactions.
 Product innovation based on customer
feedback.
 Objectives

Marketing Objectives Financial Objectives

 Brand awareness through social media.  Revenue target: $500,000 in first year.
 10% market share in first year.  Gross profit margin: 50% in first year.
 Build loyal customer base.  Maintain healthy ROI and low COGS.
 Increase online presence and engagement.  Achieve 2-year payback period.
 Financial Analysis and Documentation
Sales Forecasting
 Steady sales growth over five years.
 Accurate projections consider market
trends.
 Align efforts for market penetration.

Expected Sales 250 ml. 500 ml. S a les F o reca stin g

(Per year) Bottle bottle
250 ml. Bottle 500 ml. bottle
First Year 3000000 3500000

Second Year 4000000 5000000

8000000
7000000
Third Year 5500000 6000000 6000000
5000000
Fourth Year 7000000 6500000 3500000
7500000
5500000 6500000
3000000 4000000
Fifth Year 7500000 8000000 Fir st Ye ar Seco n d Year Th ird Year Fo u rth Year Fifth Year
 Financial Analysis and Documentation
Profit and Loss Projection For 250 ml.
Item Year 1 Year 2 Year 3 Year 4 Year 5
Profit and Loss Projection
Total Sales 4050000 5490000 6310000 7450000 8990000 10000000

8000000

6000000
Total Cost -4450000 -4650000 -5160000 -5380000 -6060000
4000000

2000000

Total Profit -400000 840000 1150000 2070000 2930000 0

Total Sales Total Cost Total Profit Tax 30% Net Profit
-2000000

-4000000
Tax 30% — 252000 345000 621000 879000
-6000000

-8000000

Net Profit -400000 588000 805000 1449000 2051000

For 250 ml. Year 1 For 250 ml. Year 2 For 250 ml. Year 3
For 250 ml. Year 4 For 250 ml. Year 5
 Financial Analysis and Documentation
Profit and Loss Projection For 250 ml.

Item Year 1 Year 2 Year 3 Year 4 Year 5 Chart Title

Total 7551000 8490000 9610000 10850000 11990000 15000000

Sales
10000000
Total -8100000 -7250000 -7860000 -8180000 -8460000
Cost
5000000

Total -549000 1240000 1750000 2670000 3530000

Profit 0
Total Sales Total Cost Total Profit Tax 30% Net Profit

Tax — 372000 525000 801000 1059000 -5000000

30%
-10000000
Net -549000 868000 1225000 1869000 2471000
Profit For 500 ml. Year 1 For 500 ml. Year 2 For 500 ml. Year 3
For 500 ml. Year 4 For 500 ml. Year 5
 Marketing Control of Juicy

Annual Plan Control Profitability Control

 Annual plan control ensures operational
success.
 Adapt market mix for target market.
 Timely sourcing and processing of raw
materials.
 Analyze sales, market share,
profitability, and consumer satisfaction.
 Frame strategies for profit assessment
and control.
 Implement automation for efficient and
profitable operations.
 Analyze profitability through statistical
analysis.
 Prepare profit and loss accounts for
marketing activities.
 Conclusion

 Position Juicy Drink as a refreshing and healthy beverage.

 Implement effective marketing strategies.
 Monitor market performance continuously.
 Set ambitious objectives for growth.
 Establish Juicy Drink as a leading player in the market.
 Drive revenue growth and achieve long-term success.
 Marketing Control of Juicy
Efficiency Control
 Improve task performance for efficiency.
 Capture the growing health-conscious
market.
 Analyze advertising and distribution
efficiency.
 Drive growth through flavors and
packaging.
Strategic Control
 Measure customer loyalty and perception.
 Conduct marketing audits for performance
evaluation.
 Identify problem areas and rectify
weaknesses.
 Utilize organizational strengths and seize
opportunities.