Preliminary Discussion Document

Confidential: This material is confidential and intended solely for use in discussion with S&O Analytics’ Management. Do not circulate.
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Confidential: This material is confidential and intended solely for use in discussion with S&O Analytics’ Management. Do not circulate.
Introduction : Strong Track Record of Mastering a Nascent Asset
Class with DeepTech

Offering a fresh perspective on a relatively new yet nascent asset class for
investors who like to combine transparency & reliability of traditional
investments - high risk adjusted returns on speculative markets (such as
sports’ events, specialized derivatives on financial markets, cryptocurrencies,
etc)

Resulting in an allocation which investors can look into two ways:

1. One that is partially independent of global and local macro fundamentals
that directly affects the traditional investments.
2. An alternate investment strategy that takes advantage of burgeoning
market with limited standardization and lot of inefficiencies that is very
nascent at this stage.
Problem Statement : Investing in speculative markets has
historically required a difficult compromise…
Patent-pending
technology that Portfolio
Provide structured investment vehicle for works equally well Returns
institutional investors on both fixed odds Limited investment vehicles for direct
and spreads’ investing
Utilize DeepTech to identify price
markets
inefficiencies and the most optimal odds- Difficult to generate consistent alpha without
stake combination across thousands of any tangible strategy

CORRELATION
bookmakers in a personalized manner for
institutional clients Very poor transparency, governance &
accountability amongst unregulated sports
Proprietary technology that leverages book makers

LOW
DS/ML/AI to provide higher predictability of
Gambling and betting is historically treated as
events resulting in higher than traditional
markets’ returns social taboo
Irregular tax structure across gambling
Most people treat speculative markets as
winnings
leisure activity rather then an investment
opportunity and lack the expertise of Several regulation hurdles based on
analytics geography

S&O Analytics breaks this tradeoff by offering an entirely new way to benefit from this emerging new asset class.
Demystifying Speculative Markets

Correla
tion wit
hT radition
al Market
s

Key Foc
us Area
S&O An of
alytics
Only th n
compan e2 d
Compet y of its
ence of S&O A
nalytics i n t he w kind
orld!!!
Sports Betting Market : Key Trends

Value of Legalized Sports Betting is less than 3% of

the total Sports Betting market.
Key growth drivers of the market
• Greater awareness & security in the Online
• Rise In Mobile Betting
• Cryptocurrency In Gambling
• Lucrative market gaining mainstream media attention

Top 10 events that gather most interest:

• Soccer World Cup
• Super Bowl
• Kentucky Derby
Many countries, including US, China, India & EU
• March Madness countries have passed regulations accepting Sports
• Boxing Betting as legal and acceptable investment
• The Grand nationals instrument, with UK leading the table. Sports Betting
• Baseball world series
• Rugby World Cup Winnings in the UK are completely tax-free
• NBA Finals
• Cricket World Cup
S&O Analytics: Enviable Track Record

57 Customers

£500,000
Served
Prediction We offer
Accuracy: personalized
Across 10+ 96.5% portfolio

AUM
Years management
service to clients
25,000 Events By scanning across 500 across 7
Analysed bookmakers, we always countries,
Over the last 10
years, we have not hedge our risk. including UK,
only perfected our Secondly, we always
keep into account
Aus, NZ, SA, etc. Contribution
Events are algorithms but have
analyzed across developed ML/AI clients’ risk appetite to
4 sports, 2 national using DS to offer prepare an ideal ”R”
% 20%
elections, myriad # personalized across each trade
y 100
b
of events across advisory
t folio age
r r
fin. markets over
t s ’ po an ave
the last 2 years n
u r clie ths on 80%
o n
ouble -6 mo
d 5
We ever y Personal Capital Clients' Capital
Solution : Our solution generates unique risk-return payoffs
leveraging a hybrid approach
High Return :
• S&O Analytics have a patent-pending technology to determine events’ outcomes based on statistical research
with a high probability of determining an occurrence of an event.

• Our technology scans through 500+ book makers’ websites to determine the most optimum and personalized
Odds and Stakes combinations based on investors’ profile

• Through our proprietary personalized selections’ engine that isolates service providers optimized to investors’
profiles so as to take the maximum advantages over bonuses, loyalty programs, etc. offered in the market.

With Low Risk:

• Each of our strategically placed trades are perfectly hedged so that each trade is almost of zero risk.

• We deliver accurate, algorithm-driven predictions to help you make better trades on every game. We cover not
just the favorable trades, but also the smartest trades every day. We balance risk & reward to create value in the
medium/long-term

• Throaxaugh our experience in the space, we are able to provide accurate timeframes for an investment cycle, thereby
providing liquidity to the investors and the flexibility of reallocation of their capital.
S&O Analytics Ecosystem: Generating Significant Returns

S&O Analytics Ecosystem Sports

Modelling

Statistical
Research & Statistical Solid
Predictive
Modelling Research Analytics

Accurate
Prediction on
Selected
Events
Raw Data
Algorithm-
Machine
Panel of experts Access to Real- driven
Learning
with 20+ years
of experience
Time Odds-
Stakes data
predictions
providing stream covering
human 500+
intelligence bookmakers

Automation
Potential Investing Universe : pretty large to pick and choose for
the “best risk adjusted returns” portfolio

£100,000 to £1 million
30-40% return within one year

Guaranteed principal protection

Through extensive use of statistics and data modelling, we recommend the optimal probabilities of
selected events so that optimal prices on the trades can be set

Through our ML algorithms, we provide an extensive assessment of trading data of customers including
their trading patterns, enabling us to offer personalized trades based on investors’ profiles
Team Structure: A very lean & balanced team

CEO

CFO /
Office Manager
Controller

Investment
Analyst CPO CTO

Customer
Services
Specialists
Mr Kuber Sharma: Seasoned investment professional with a deep
experience of how good asset management companies are built
•Investing Experience
– Covered several industries at AXG Capital, the $55M Long/Short NYC based Hedge Fund.
– Led several teams to create a strategic picture of industry dynamics, value chain, competitive structure, risks and opportunities
by distilling the key drivers of value, returns and risk in potential and existing investments.
– First acquired Bitcoin in 2013. Active trader and investor in the Crypto ecosystem since 2014. Generated 37x on Crypto’s
investing portfolio since 2013 & 6% M-O-M returns on trading portfolio

•Operational Experience
– Serve as Country Head of US based endowment focussed on empowering underprivileged girls through proprietary education
programs. Have impact lives of 5,000+ girls so far over the last 2.5 years.
– Served as CEO of mid-size FMCG firm covering 1,200 employees across 9 states in India
– 4 years of hands-on operating experience with several IT Companies in India and US

•Entrepreneurship experience
– Successfully built an Edtech company and sold to a US based company in 2016.

•Education
– Columbia Business School, M.B.A. in Value Investing & Marketing | New York
– ITM University, B.E. in Electronics & Communications Engineering | Gurgaon, India