SHEMAROO

ENTERTAINMENT
REPORT
SUBMITTED BY :-
Anson Thomas C J (20121104)
Dsouza Samantha Fredrick (20121110)
Leander Sequeira (20121115)
Prateesh P Chandra (20121120)
Rinoy a m ( 20121125)
Shefali Aggarwal (20121130)
Sibil P Koshy ( 20121135)
Yaseen Nazir Malla (20121140)
Sanju Jose (20121145)
 ABOUT
Business analytics model
Table of Business Scenario
Contents Problems with Proposed Solution
Sources of Data
Data Collection
Stakeholders
Utility
Common Good
Bibliography
ABOUT
Shemaroo Entertainment Limited, in the Indian media
and entertainment industry is well renowned for
content creation and distribution in this industry.
Buddhichand Maroo is 1962 founded the company as
a book circulating library – and named it Shemaroo. In
1979, the company set up its first video rental
business. The current headquarters of the company
lies in the metropolitan city of Mumbai.

The company’s subsidiaries include:

Shemaroo Media & Entertainment, LLC, Contentino
Media LLP, Canopy Entertainment Private Limited,
Shemaroo Think Tank Entertainment LLP, Shemaroo
Holdings Private Limited, Vistaas Digital Media Private
Limited, Shemaroo Entertainment INC, USA
Shemaroo Entertainment (UK) Pvt., Ltd.
 Entertainment industry is one amongst the biggest growing business. Indian industry
reaches the expansion of 9% last year reaching 1.82 trillion in 2019 and still grows.
Shemaroo's content library includes additional than3700 film and non-film titles.
Shemaroo owns a colossal library of film and non-film audio across multiple genres like
screenland, Devotional, Regional, Kids, Pop and Sufi in additional than twenty two

Business
languages together with Hindi, Punjabi, Marathi, Bhojpuri,Gujarati and Bengali.

For distributing closely-held movies, songs, videos, live streams of temple etc. they're

Scenario partnered with Amazon prime, Netflix, YouTube, I tune etc. and for distributing their
T.V. channels Shemaroo diversion conjointly has partnered with Dish T.V, Airtel digital
T.V, Tata sky, and alternative major DTH platforms. They conjointly havea
collaboration with alternative channels like Sony, Star India, and hues. the corporate
conjointly give inflight diversion for airlines in partnership with Air Bharat, Emirates,
Singapore Airlines, Quarter Airways, Lufthansa, and Virgin Atlantic airways

Recently Shemaroo diversion has launched its latest campaign, "Success Ka Formula,"
showcases content starting from screenland, Devotion, and Gujarati. it's associate
degree exciting take that stands on the company's pillars of content, preferred by
millions and also the platforms accessed by ample viewers, as Shemaroo's strength. In
Gregorian calendar month 2019, Shemaroo diversion launched its video-on-demand
service app known as ShemarooMe, that is on the market for golem and iOS. it's
conjointly out there on the online for viewers. rising new trends and technology
conjointly facilitate the trade to grow additional.« Back
Problems and Proposed Solutions
Lack of Transparency
Transparency has long been a problem in
advertising largely thanks to the complex
nature of contracts between media companies
and their clients also because the subject of
bonus benefits that have come from media
producers.
Lack of clarity in monitoring
An itemized receipt like we have come to
expect in our most mundane daily purchases
are often vital in ensuring accurate financial
documentation helping clients to know exactly
what they’re getting for their investment.
Solutions
To remedy the Association of National Advertisers
suggested that these kickbacks often referred to
as Agency Volume Bonification or ABV’s should be
passed directly back to advertisers. This increases
transparency and is useful but unless this is often
adopted as standard practice across the industry
it’s hard for CFOs to understand what to expect.
However clarity in invoicing has not always
been the industry norm. , preventing CFO’s
from understanding what they are spending or
what they’re making and identifying where
there’s room for optimization and
improvement.
Compliance with Regulations
In many industries including those working
closely with advertising regulations can impose
a big burden. From complying with the
auditors and financial regulations to meeting
SEC reporting expectations CFO’s often find
themselves engaged in bureaucratic
procedure instead of performing necessary
day to day tasks.
Slow and Manual Processes
While the web age has inspired many changes
across industries of all types media companies
have struggled with finding
comprehensive solutions to unique ad sales
needs.
This can be particularly consequential in large
organizations in which varying departments
handle reporting in disparate ways.
The energy needed to create compliant
reports can be immense reducing the
efficacy of finance organizations.
With effective CRM and financial management
solutions which may support specific functions of ad
sales in finance departments manycompanies use
their own reporting systems that generate Excel
reports leading to heavy reliance on manual reporting
process. This means that things such like ad sales
performance are next to impossible to track in a timely
manner and failing to note problem areas in time to
right the ship means lost revenue.
Reporting Challenges
Reliance on old and outdated methodologies
are making it harder for teams to accurately
communicate the state of the business.
Battling for the best content
While the media business model especially for
premium video content undergoes massive
challenges around advertising and distribution
fees there's no doubt that
content remains king or perhaps queen given
the popularity of The Crown.
Words like “automation” are becoming
increasingly popular in finance functions
particularly as reporting tools are now more
robust and better than ever. Inspite of this
however many CFO’s are hesitant to take
advantage of new technology 31% cite hesitance
in approaching AI solutions, while 53% worry
about the burden that implementing new and
non-streamlined solutions will cause
With social media and commerce players
increasingly investing in original content or
licensing (at remarkable levels of investment),
more traditional media players find the
economics of content creation and acquisition
increasingly challenging.
SUCCESS KA FORMULA
 SOURCES OF DATA

11

Current prices in
NSE & BSE Money control
share market

Company Website Customer Reviews

Wikipedia
 Data Collection
Comparison of 2016 price with currentprice in the share market:- On 1st
January 2016, the rate was 14056.4 rupees,and now in October 2020,
3 the quality is 23,846.9 rupees. The market share is increasing, but we will
see that the quality was more than the current rate in slow form. In
December 2019, the rate was around 32000 rupees, so we will know the
strategy back then, which helped the firm proliferate.
The firm had generated arevenue of Rs 476.45 crore in FY18, with digital
accounting for 25%.
Shemaroo, which will launchits streaming platform in the next six to nine
months, said it had 20 million views daily across over 50 channels on
YouTube and more than 600 million views every month as of March
2018.
As digital media is growing faster, we expect digital revenue to contribute
more than half a percent in thenext five years. In 2017, there were 250
million digital video consumers.
SENSTIVITY VALUE
 STAKEHOLDERS
INVESTORS
By looking at the share price, they get
attracted to the firm and tend to invest
or purchase its stock. With the help
of automation, the investors will be
confident in supporting this company
UPPER-LEVEL MANAGERS
With our solution, the company
keeps transparency between all
the internal stakeholders to trust
the company
GOVERNMENT
When the company starts to
produce good content, the
government also appreciates the
green signal quickly to launch the
market range without any problem.
CFO
Less burden is given to the company's
CFO as he/she wants to look for day-to-
day tasks. Managing all the departments
is veryhectic for one person to deal with
after applying the solution, like handling
reporting in a desperate phase
CUSTOMERS
By applying all the answers, shemaroo will be the next
market leader in the entertainment industry. When an
internal employee works efficiently, the customer also
gets satisfied with the outcomes. With the help of
automation, the customers will be attracted by the
growth of the company
INTERNAL EMPLOYEE
·
And looking at the company improvement, they get motivated and put
their full energy into the company. When the company receives so
much attention, the customer base increases, and investors also invest
in a successful company. Lack of clarity improved so the outside
stakeholders will invest more into the business as they know what have
company is going through. By reducing the internal burden, the
employee will work efficiently.
 UTILITY
· The media and entertainment industry is one of the largest
employer.
• Movies and music give tremendous energy to our mental health.
• Movies can teach you more about the world we live in and our real
life.
• In the United States, the entertainment and media market was
worth was 678 billion U.S. dollars in 2018 and 720 billion U.S. dollars
by 2020.
• Wide Audience- In the world lot of people like media and the
entertainment industry
• This is Promotes talent and creativity. Entertainment is one of the
top industries that focuses on promoting talent and creativity.
• Demanding Consumers, Unpredictable Demand. Today world high
demand for the entertainment industry.
•some many peoples live to depend on the media and
entertainment industry
 Discrimination and minority exclusion
Sometimes media also involves discrimination and
minority exclusion to please the majority. This sometimes led to communal
violence and hatred between the groups and harassing racial contents.

Privacy policy
The entertainment industry also collects personal

COMMON
data of its consumers, which are also used for advertisement purposes. So there
is a high risk of misusing the data collected by the third party for which the
company don't take any responsibility

GOOD Misleading sexual content and violence

For so long, the entertainment industry tends to showcase violence and sex
content to increase viewers' number and maximize profit. This often misleads
children and youth, making socio-cultural values irrelevant. Entertainment media
tends to exploits female bodies and showing violence against women and children
to appeal to the majority.

Stereotyping
Entertainment media uses Stereotyping heavily, which may negatively affect
people's perceptions of themselves and society. The concept of celebrity news also
often lead to undesirable social behavior.
 Bibliography
https://www.financialexpress.com/industry/she
maroo-entertainment-targets-5x-growth-in-5-
years/1254360/
www.indiantelevision.com
www.shemarooent.com
https://www.advendio.com/6-challenges-facing-
cfos-advertising-media-industry