BROCHURE – is a small book or magazine containing pictures and information about a product or service?

Compelling Image
Your brochure needs something to grab a potential customer’s attention, and an image is often what does the trick. Choose pictures that
give a person a clear idea of what you’re offering and that also entice them to buy what you’re selling. Pick a photo or image that’s clear
and good quality.
The purpose of the brochure
A brochure shouldn’t present a person with a mystery. He or she should be able to figure out what its purpose is, and what your company’s
purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know
about an upcoming event or are you trying to convince people to switch a service provider they use and pick your business instead?
Highlight what makes your business stand out from the rest.
Contact Information
Include every possible way to contact your business on the brochure. For example, list your company’s phone number, email address and
street address. Don’t forget to include your business’ social media profile information, such as your Twitter handle or Facebook page, too.
You want to make it as easy as possible for a potential customer to reach out to you.
Time and Date
Let people know when the specific event is or when your business is open. If you’re strictly online, note that, so that people feel
comfortable visiting your website at all hours. Include the year on the brochure, too, if you’re creating one for an upcoming event. You
don’t want a person finding your brochure a year later and getting confused.
Call to Action
Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us
today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.
When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important
information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to
the point.

BROCHURE – is a small book or magazine containing pictures and information about a product or service?
Compelling Image
Your brochure needs something to grab a potential customer’s attention, and an image is often what does the trick. Choose pictures that
give a person a clear idea of what you’re offering and that also entice them to buy what you’re selling. Pick a photo or image that’s clear
and good quality.
The purpose of the brochure
A brochure shouldn’t present a person with a mystery. He or she should be able to figure out what its purpose is, and what your company’s
purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know
about an upcoming event or are you trying to convince people to switch a service provider they use and pick your business instead?
Highlight what makes your business stand out from the rest.
Contact Information
Include every possible way to contact your business on the brochure. For example, list your company’s phone number, email address and
street address. Don’t forget to include your business’ social media profile information, such as your Twitter handle or Facebook page, too.
You want to make it as easy as possible for a potential customer to reach out to you.
Time and Date
Let people know when the specific event is or when your business is open. If you’re strictly online, note that, so that people feel
comfortable visiting your website at all hours. Include the year on the brochure, too, if you’re creating one for an upcoming event. You
don’t want a person finding your brochure a year later and getting confused.
Call to Action
Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us
today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.
When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important
information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to
the point.

BROCHURE – is a small book or magazine containing pictures and information about a product or service?
Compelling Image
Your brochure needs something to grab a potential customer’s attention, and an image is often what does the trick. Choose pictures that
give a person a clear idea of what you’re offering and that also entice them to buy what you’re selling. Pick a photo or image that’s clear
and good quality.
The purpose of the brochure
A brochure shouldn’t present a person with a mystery. He or she should be able to figure out what its purpose is, and what your company’s
purpose is, right away. Decide what you want from the brochure before you start designing it. For example, are you letting people know
about an upcoming event or are you trying to convince people to switch a service provider they use and pick your business instead?
Highlight what makes your business stand out from the rest.
Contact Information
Include every possible way to contact your business on the brochure. For example, list your company’s phone number, email address and
street address. Don’t forget to include your business’ social media profile information, such as your Twitter handle or Facebook page, too.
You want to make it as easy as possible for a potential customer to reach out to you.
Time and Date
Let people know when the specific event is or when your business is open. If you’re strictly online, note that, so that people feel
comfortable visiting your website at all hours. Include the year on the brochure, too, if you’re creating one for an upcoming event. You
don’t want a person finding your brochure a year later and getting confused.
Call to Action
Put a call to action somewhere in the brochure so that people feel compelled to do something. Examples of a call to action include, “call us
today” or “send in the coupon below for a free consultation.” Make the call clear and convey to the reader what will happen if they act.
When designing your brochure, make it as readable as possible, using easy-to-see fonts and big print sizes. Put the most important
information, such as date and time of the event, right on the front of the brochure. When in doubt, keep the content short, sweet and to
the point.