Descriptive Report on ASIATIC

Integrated Communication
COURSE CODE: MKT- 4203

SUBMITTED TO: SARKAR RAFIJ AHMED RATAN

Assistant Professor
School of Business & Economics

Date of Submission: 15th April, 2019

 Group Members

NAME ID REMARKS
Md. Nazibul Islam 111 152 141
Md. Foysal Alam 111 152 101
Sadman Rahman 111 143 020
Fahima Ashfi 111 151 462
Md. Mahtabuzzaman 111 143 080
Md. Forkan Ahmed 111 131 341
Shariful Islam 111 151 234
Md. Emran Talukder 111 152 030
Md. Shahriar Jowarder 111 152 022
 Acknowledgement

At first we would like to express my gratefulness to the almighty Allah for being so kind to allow
us to work on this project successively.

Then our full of heart goes to United International University (UIU) where we have finished our
required course curriculum to be eligible to prepare a report. The education learnt from the teachers
and the whole infrastructure of our university, truly have amplified our level of competency and
thoughts during our learning period.

We would like to thanks our honorable faculty Sarkar Rafij Ahmed Ratan for his support and
guideline which have enabled us to form such a report.

Finally we would like to thanks all that help me visibly and invisibly because he gives me the
opportunity of making such kind of report that will be very much helpful for our prospective
career.
Letter of Transmittal
April 15, 2019
Sarkar Rafij Ahmed Ratan
School of Business and Economics

United International University.

Subject: Submission of report on “Marketing Communication Company Asiatic”.

Dear Sir,
With due respect we, the undersigned students of “Integrated Communication”. Here is the term
paper that we assigned on the topic “Marketing Communication Company Asiatic”. The report
has been completed by the knowledge that we have gathered from the course “Integrated
Communication”. We are thankful to all those persons who provided us important information
and gave us valuable advices. We would be happy if you read the assignment and we will be trying
to answer all the questions that you have about the report.

We have tried our label best to complete the report meaningfully and correctly, as much as
possible. We believe that without your inspiring this report would have been an incomplete one.

We hope you find this report satisfactory.

Sincerely yours,

On Behalf of Our Team

……………………

Md. Nazibul Islam

ID: 111-152-141
 Founding Member of Asiatic

Mr. Ali Zaker

Chairman
Asiatic Mcl

It all started with a young Dhaka university graduate on vacation walking into an advertisement
agency in Karachi. The next thing he knows, he has been appointed as an English copywriter for
East Asiatic in Dhaka. Growing through the ranks, he finally bought East Asiatic when the
government put it up for the sale after the liberation war. He changed the name to Asiatic
Marketing Communication Ltd. And, The rest is history.