OnePlus Nord N10

Positioning & Promotion Strategy

Launchpad 2.0

Presented by –

Team - VIKINGS
Jeet Vania
Jay Vardhan Soni
Ishita Soni
 • Porter’s Five Forces
Analysis: Industry & • Competition in the industry: High, brands like Xiaomi, Samsung.
Competition • Threat of New Entrants: Low, on account of entry barriers like access to
technology, strong brand identity and loyalty.
• Supplier’s Power: Low generally, except for giants like Google.
• Buyer’s Power: Moderate, on account of more options but premium quality,
brand value, unique technology make it even.
• Threat of Substitutes: Very low. Substitutes include tablets, landline.

• Competition Analysis
• Other companies that offer similar product in terms of utilities and cost include
Xiaomi, Realme, Samsung, Vivo and Oppo.
• These competitors offer 5G phones in India along with similar camera quality,
battery, RAM, storage etc.
• Competition is overall high but there are only few models in India that provide
5G facility as of now.
 WEAKNESSESES
Light weighted and bottom heavy, Display quality average as compared the
STRENGTHS

polycarbonate body (hence tough!) previous OnePlus phones.

5G Phone, Quad camera, 4300 mAh

battery

Planned update till Android 11 and to get

Very reasonable price for a OnePlus 5G phone.
security updates after that only.

Supports Proprietary fast charging

Not very good reviews of people in other

OPPORTUNITIES

A comparatively new market of 5G phones in

THREATS
India. countries where Nord N10 has already
launched.

OnePlus brand value is very high among Launch of other flagship phones of
people. competitors during the same time such as
Redmi Note 10T 5G.
 Planning: Segmentation & Targeting
Segmentation Targeting
• Age • Age
• Young adults and later adults: 18-35 years • 18-35 years (Young and later adults):
• Early middle age and middle aged: 35-50 years • Occupation
• Older age: >50 years • College students: Popularity of OnePlus phones is
• Occupation highest in this group. High camera needs, gaming
and secret needs (show off!)
• College students
• Working professionals: Require a classy and slim
• Working professionals
phone with good battery life.
• Manual workers
• Businesspersons: They have high internet needs.
• Businesspersons Also, fast smartphones.
• Income class • Income class:
• Lower-middle class • Upper-middle class: Nord N10’s estimated price
• Upper-middle class is 29k. Best for this income class.
• High income class • Also, tech geeks!
Positioning Statement
For young minds, technology enthusiasts and the workaholics, OnePlus
presents you the elegant Nord N10, a 5G smartphone that will give high-
end performance, cutting-edge design and quality, and fast internet at
the right price, so their work becomes play, and they never have to settle
for less.
Planning the Promotion
• Nord N10 can be promoted in Tech shows, movie theaters, Amazon Prime Video with vibrant ads or classy
posters.
• OnePlus should also partner and feature in events like a high-budget movie launch or a big live concert. This is
the best way to connect with youngsters.
• A pre-launch sale should be made available to the loyal customers before the actual sale starts on Amazon
(which the exclusive platform for OnePlus). The famous technology enthusiasts who post regular unboxing and
review videos on YouTube should be provided with pre-launch units.
• OnePlus is known as the “flagship killer” so it should use it brand value and capitalize on it so that other
competitor products don’t stand a chance. Branding in newspapers or positive reviews in Google News articles
can be beneficial for the launch.
• Recommendations:
• Before the selling starts, the issues in the model pointed out by the customers in other countries should be
addressed.
• The flagship units of OnePlus usually get booked as soon as the sale starts. So, extra units should be ready
so the sale can restart very soon.
• The offline centers of OnePlus should provide free and fast service in case of any issues with device.
THANK YOU!