Group Assignment 2

Marketing Management and

Decisions

A Presentation By: (Group 2) 1st Sem

(EMBA-21- Spring)

1. Bishal Pradhan
2. Laxmi Bhattarai
3. Riza KC
4. Santosh Devbhandari
5. Santosh Thapa
6. Suprim Shrestha
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About OnePlus
● Chinese consumer electronics manufacturer, headquarter
in Shenzhen, Guangdong, China.

● Founded by Carl Pei & Pete Lau in 16 Dec 2013

● Subsidiary of BBK Electronics which also owns OPPO, VIVO,

Realme & OnePlus

● The company's main goal was to design high-end quality

phone with a lower price.

● Improve the actual user experience in day-to-day use

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Good Experience with OnePlus
● High End Configuration

● Affordable price

● Provide a top-notch user experience

● Oxygen OS

● Fast charging

● Latest Tech at the right time

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Buying Decision

● OnePlus phones are cheaper than other flagships from

Samsung, LG, and Apple. Some may take that as a bad sign,
but it's not bad at all.
● Despite their lower price tags, OnePlus phones run on the
same chips and other specs as the more expensive devices.
● OnePlus phones even outperform most of the more
expensive models.
● OnePlus phones are beautifully designed.
● They also run on a clean and simple version of Android
that's not cluttered with extra "stuff."

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Experiences That Shape Our Beliefs
● OnePlus phones might not come with some of the features
you'd find on more expensive flagships, but it's worth
thinking to yourself if you really need those features.
● OnePlus does have two things that other Android flagships
don't.
● OnePlus cameras weren't always fantastic, but the company
has clearly made big strides in recent models.
● The main thing where OnePlus can improve is updates,
especially with older devices. But very few Android phone
makers have this right.
● All in all, OnePlus phones have been delivering the best of
expensive flagship devices for almost half the price, and
they're simply unbeatable value.
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Purchasing Process
● Limited number of Production (earlier/initial phase) -
Market Penetration was low in countries like Nepal

● OnePlus Invite System

● Distribution Channel - Post availability (both inside/outside

valley) from official distributor iHub Pvt. Ltd.
(https://www.ihub.com.np/retail)

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Reason to buy OnePlus

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Beliefs that last longer with Oneplus
● A very limited lineup

● Aggressive pricing

● Worldwide availability

● Innovative ideas

● Software update support

● Support Warp Charge - Fast Charging (65W)

● Powered by the latest Qualcomm Snapdragon processor

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Changes To Improve buying Behavior
● Focus on single/effective product at a time.

● Pre booking offer.

● Consumer satisfaction

● Creating own ecosystem with variety of Products

○ Smartphones
○ Headphones
○ Wearables
○ Wireless Chargers
○ TV

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