The OnePlus One (colloquially abbreviated to OPO) is an Android smartphone manufactured

by OnePlus. Unveiled in April 2014, it is the first product by OnePlus. The OnePlus One was
designed to compare favorably – in performance, quality, and price – to flagship devices by
leading smartphone manufacturers. It was also intended to be developer friendly, and has since
received a wide variety of ROMs and custom kernels from the community. The OnePlus One
shipped to most markets with the Cyanogen OS operating system pre-installed, a commercial
variant of CyanogenMod.
The phone was first made available for sale on 25 April 2014, exclusively from the OnePlus
website, but initially required prospective customers to obtain an invitation before they could
purchase it. These invitations were primarily distributed by the company through contests, some
of which attracted attention for their unconventional or controversial nature. On 6 June 2014, the
device was available for general sale.[7] As of 20 April 2015, the device no longer required an
invite to purchase.[8]

Contents

 1Development
 2Release and distribution
o 2.1Micromax conflict
 3Specifications
o 3.1Hardware
o 3.2Software
 4Reception
o 4.1Sales
 5See also
 6References

Development[edit]
The OnePlus company was founded on 16 December 2013 by former Oppo vice-president Pete
Lau. The company's main goal was to design his "dream" smartphone; one that would balance
the quality of high-end devices from its major competitors with a lower price than other phones in
its class. He argued that, despite their lower cost, users would "never settle" for the lower-quality
devices produced by other Chinese companies, and similar startups such as Blu and Yota.[9]
[10]
 Lau compared the ideals of OnePlus with those of the Japanese company Muji, with a focus
on high quality products with simplistic designs.[9] The company's primary cost-cutting measure
was a decision to exclusively sell the device online, rather than at retail or through wireless
carriers, citing the success of a similar online sales model for Nexus devices.[10] Continuing Lau's
association with the platform from the Oppo N1,[10] OnePlus entered into a non-exclusive licensing
agreement with Cyanogen Inc. to base its product's Android software upon Cyanogen OS, a
commercial variant of the popular custom ROM CyanogenMod, and use its trademarks outside
China.[11][12]
The OnePlus One was officially unveiled on 23 April 2014 for a limited release on 25 April:
described as a "flagship killer", its prices were set at US$299 and US$349 for the 16 GB and
64 GB models respectively—which one critic estimated was roughly half the price of the then
recently unveiled Samsung Galaxy S5.[9][13]

Release and distribution[edit]

The device is sold online exclusively through the OnePlus website. Stock of the device was
previously limited through an invite system; the company had made the device available for
purchase without an invitation during special promotions, however, such as on Black Friday, and
in December 2014 for the holiday shopping season.[14] On 9 February 2015, OnePlus announced
that it would begin to hold such open sales every Tuesday.[15] In an announcement on 20 April
2015 marking the one-year anniversary of its release, OnePlus announced that the One would
be available without an invite "forever", but hinted that the requirement may return for its
successor. Co-founder Carl Pei explained that "by rigorously testing and improving our logistical
structure over the last one year, we are far more confident that our processes have matured
enough for us to handle the increased production and after-sales support that comes along with
opening up sales. It'