One Plus Technology (Shenzhen) Co., Ltd.

, commonly referred to as OnePlus, is a

Chinese smartphone manufacturer, which is based in Shenzhen, Guangdong. It was founded
by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries
and regions around the world as of July 2018.[4] They have released numerous phones, amongst
other products. It is currently majority owned by Oppo as its only shareholder, which is a
subsidiary of BBK Electronics along with Vivo and Realme. However, both OnePlus and Oppo
denies OnePlus is a subsidiary and maintain they are independent companies, although OnePlus
confirmed it uses Oppo’s manufacturing line and shares part of the supply chain resources with
Oppo.[7]
The headquarters is in the Tairan Building (泰然大厦) in Chegongmiao (车公庙), Futian District of
Shenzhen.[8]

Contents

 1History
 2Advertising and marketing
o 2.1Invitation system
o 2.2"Smash the Past"
o 2.3Ladies First Controversy
o 2.4Brand Ambassador
 3Customer support
o 3.1OnePlus USB-C cable
 4Products
o 4.1Phones
 4.1.1OnePlus One
 4.1.2OnePlus 2
 4.1.3OnePlus X
 4.1.4OnePlus 3
 4.1.5OnePlus 3T
 4.1.6OnePlus 5
 4.1.7OnePlus 5T
 4.1.8OnePlus 6
 4.1.9OnePlus 6T
 4.1.10OnePlus 7 and OnePlus 7 Pro
 4.1.11OnePlus 7T and OnePlus 7T Pro
 4.1.12Concept One Smartphone
 4.1.13OnePlus 8 and 8 Pro
 4.1.14Variants
o 4.2Wireless Earphones
 4.2.1OnePlus Bullets Wireless
o 4.3Wireless Chargers
 4.3.1OnePlus Warp Charge 30 Wireless
o 4.4TVs
 4.4.1OnePlus TV
 4.4.1.1OnePlus TV Q1
 4.4.1.1.1OnePlus TV Q1 Pro
 5See also
 6References
 7External links
History[edit]

OnePlus One

OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl

Pei.[9] According to Chinese public records, OnePlus' only institutional shareholder is Oppo
Electronics.[1] Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that
Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus
and that they are "in talks with other investors."[10] The company's main goal was to design a
smartphone that would balance high-end quality with a lower price than other phones in its class,
believing that users would "Never Settle" for the lower-quality devices produced by other
companies. Lau explained that "we will never be different just for the sake of being different.
Everything done has to improve the actual user experience in day-to-day use." [11][12] He also
showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality
products with simplistic, user-friendly designs.[11] Continuing Lau's association with the platform
from the Oppo N1,[12] OnePlus entered into an exclusive licensing agreement with Cyanogen
Inc. to base its products' Android distribution upon a variant of the popular custom
ROM CyanogenMod and use its trademarks outside of China.[13][14]
The company unveiled its first device, the OnePlus One, on 23 April 2014 which was intended to
capture market from the Google Nexus series.[11] In December 2014, alongside the release of the
OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a
presence in the country, with plans to open 25 official walk-in service centres across India. [15]
In April 2014, OnePlus hired Han Han to help market its products in mainland China.[16]
On 9 March 2014, the company expanded its operations to the European Union.[17]
On 16 December 2014, The Supreme Court of India and Delhi High Court banned the import and
sale of OnePlus One phones following a lawsuit by Micromax alleging it has exclusivity for
shipping phones with Cyanogen OS software in India.[18] On 21 December 2014, the ban was
lifted. The device continues to be shipped with Cyanogen OS; however, a customized version
of Android specially designed by OnePlus and named OxygenOS has been released, allowing
later OnePlus devices to be sold in India.[19][20]
OnePlus made its products available in Southeast Asia for the first time, partnering with Lazada
Indonesia[21] on 23 January 2015 and was expected to expand during that year throughout the
region. In June 2016, OnePlus decided to pull out of the Indonesian market due to local
regulations for imported 4G smartphones restricting sales of the OnePlus 2. [22]
At the launch event of the OnePlus 6 on 17 May 2018, OnePlus announced it would be opening
five new OnePlus Experience stores in India, as well as 10 new service centres. [23]
According to market research firm Counterpoint Research, One Plus topped the Indian premium
smartphone market last year with a 33 percent share, beating Samsung Electronics with 26
percent. In the IDC survey, OnePlus ranked third in India's market with more than $500 in the
first quarter of this year after Apple and Samsung Electronics. And it ranked second after China's
Vivo in the 300-500-dollar market. [24]