Business Systems BISM-201-0NA

Instructor: Omar Wahdan

August 10th,2021

Prabha Patel
Dhruvi Maiyani
Ishika Sharma
Raj Pancholi

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Table of Contents

Introduction .................................................................................................................................................. 3
Executive summary ....................................................................................................................................... 4
Body of the Report ........................................................................................................................................ 5
Problems ................................................................................................................................................... 5
Solutions ................................................................................................................................................... 6
Benefits ......................................................................................................................................................... 7
Challenges ..................................................................................................................................................... 8
Conclusions ................................................................................................................................................... 9
Recommendation.......................................................................................................................................... 9
References .................................................................................................................................................. 10

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Introduction:

Flipkart is an Indian e-commerce company, with its headquarters in Bangalore, Karnataka and
India. The company is incorporated in Singapore as private limited Company. The company
came into existence in the year 2007. The company initially started selling books but later on
expanded its business by selling other products such as electronics, fashion and other lifestyle
products. It has many competitors at international level as well as domestic level.

Flipkart, one of the largest online Retailer in India, high brand recall, having its own payment
gateway and logistics arm to reduce the overheads and the other operational costs in a given
working environment, by side the weakness of Flipkart include limited distribution channels and
unable to reach the Tier-III and rural specific areas and Flipkart is still making loss in its
operational activities. In 2013, one of the report researchers found that the organizational
structure of Flipkart was more complex; therefore considering the aspects of globalization and
changing trends of technology it decided to revamp the organizational structure.

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Executive summary:

Organisation which operates at a large scale has to deal with many operational activities in their
day-to-day life. Every company faces obstacles to deal with activities going in it, to earn profit
and to make sure that the income covers the expenses. To overcome the obstacles a company has
to follow some procedures and make some incentives to get successful.

Flipkart being a biggest online selling hub, which sells all the different products. A minor
mistake committed by the employees can create trust issues for the customers. So, to let the trust
being built among the consumers the employees should make sure that they fulfill the customers
wants and in case if Flipkart fails to do that, then it should recognize and fix the problem as soon
as possible by consulting the experts in the field or else using information systems if needed.

That is true, that sometimes things can go wrong but small issues sometimes leaves a major
impact on Company’s name. This report focuses on problems and challenges faced by Flipkart
and the way company try to resolve its issue. The report also describes the benefits offered by the
Flipkart especially during this pandemic, when people were only left with an option of online
shopping.

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Body of the Report:

Problems:

All the company faces many problems throughout, but Flipkart started facing problems when
Amazon entered the Indian market. It has to expand its business to stay in the market and
increase its present share in the market. Additionally, let’s see what problems does customer has
to face who trusted Flipkart as a best online shopping app.

The problems faced by people while using Flipkart are:-

• It takes more than the usual time to deliver

• Many a times it delivers wrong items.
• As Flipkart doesn’t deliver to rural areas, the people living in that area didn’t find it
useful at all.
• Last but not least, one of the problems with Flipkart is the company neglect its
employee’s problem and doesn’t make any changes to over any situation.

Flipkart reveal that there were very less people who were affected with these problems as people
living in urban area got their items delivered on time. May be, it is not every time that the wrong
item being shipped just in some cases. Due to its small networks, the items are not being able to
ship at places located in rural areas, and this is what the company lacks. Moreover, to keep going
the way it was, every company has to make some changes according to the problems they are
facing and listen to the employees as they are more aware about it. This is where Flipkart again
fails, which causes more obstacles for the organisation to achieve its target.

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Solutions:

Flipkart being an online shopping option has helped people a lot during this on-going pandemic.
As Flipkart offers all the categories to shop online including groceries and Fashion, people prefer
it at the time of lockdown in India. All the business has to face many problems to achieve its
goals. Although, Flipkart has many problems it also has solutions to help the consumers and
satisfy their wants.

Flipkart expanded the number of employees as well as its contact in the market to deliver the
goods on time and satisfy the consumers. Flipkart always tries to communicate with other sellers,
so that it can work according to fixed delivery date and time.

The company Faced Many problems related to wrong items being delivered, so to decrease the
amount of complaints it started to focus more on accuracy and all the order is being verified by
its employees before been shipped.

All the threats and weakness has to be overcome to meet the objective of the company in this
challenging environment. Further, the role of the top level management and HR department is
important as they will define the new strategies of the Company. Employees plays an important
role as well for the development of the company so to achieve all the objectives a company
should train their employees about the new strategies and help them to over come internal
resistance.

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Benefits:

Flipkart is already known as one of the major e-commerce market leaders in the country and also

a trusted brand for consumers. According to the RedSeer Consulting E-tailing leadership Index

study of 2017, shoppers across India prefer Flipkart’s online marketplace for this reason.

Consumers having trust on application can eventually lead to more purchases and gives you,

Flipkart’s current and expected venders, motivation to join and increase for online retail.

It offers you the best chance for your online business services for these four reasons:

1. Ease of doing business: It offers you with simple and easy platform to work on by

eliminating hassles and delays. All you need to do is to register, list your catalogue and

start selling.

2. Lowest cost of doing business: Flipkart’s online commercial center permits you to

receive the rewards of deals without constraints since your expense of working together

on Flipkart is lower than any other web-based business entryways. With the minimum

level of investment, you can be a top seller. It doesn’t matter who you are a manufacturer,

a vendor or a supplier.

3. Most approachable online marketplace: Customer service is one of the main

advantages as their support team is there for you 24/7. They will provide help in

cataloguing, photo shoots of your products or packaging. By signing up for the Flipkart

Fulfilment services it ensures faster delivery, quality check by the experts and delightful

packaging. Moreover, its Seller Protection Program will protect you from your losses.

4. Highest Growth rate: They provide customised guidance via workshops and

instructional meetings; it centers on educating and enabling merchants across India.

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Challenges:

Aravind Surendra, Principal Program Manager at Flipkart says “Our supply chain, eKart,

warehouse and hub operations — everything came to a standstill,”. He also added that the

COVID-19 crisis had put them in a fix when his team was informed about the nationwide

lockdown that was enforced to curb the impact of the pandemic in March 2020. The Program

Management team at Flipkart faced the task of uniting cross practical groups in driving the

solutioning, planning and launching of quick-fire solutions to over 250 million online customers,

employees, and the entire Flipkart seller community- everyone of whom were currently restricted

to their homes.

The team faces challenges such as:

• How to plan collaboratively when working remotely?

• How to ensure communication happens seamlessly across teams?
• How to ensure that teams integrate to work towards common and aligned goals?
• How to accomplish all of this while working from home and to meet short deadlines?

Communication was the key. They empowered and utilized innovation to remain associated with

insignificant interferences. Their main motive was to ensure that the customer’s needs were

fulfilled and essential products would be delivered safely to them as soon as possible. Moreover,

the severe limitations on cash payments for deliveries in red zones constrained the group to think

out of the box. They started to deliver products in green zones who pre-paid digitally for their

orders. Once the superior authorities gave the green signal for deliveries to resume in red zones,

customer orders with essential items too were introduced to the contactless payment model and

soon delivered.

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Conclusions:

With the digital revolution at its speed e-commerce has acquired a serious fame throughout the

long term. It has created a lot of new opportunities for the consumers as they have more

alternatives to browse as per their inclinations.

In this pandemic also, they tried to provide the best service possible to fulfill the customer’s

needs. In conclusion, they tried to solve the problem and delivered the product to clients as soon

as it was possible. The digital penetration in India is going up and most places have web access,

and that helped them. Also, the COVID-19 crisis forced them to come up with many innovative

ideas.

Recommendation:

We would recommend that Flipkart should keep up with its fast-paced working environment and

continue to provide delivery services to customers safely.

Also, we like to recommend that in order to achieve more sales they need to drive higher traffic

towards their products. The easiest way to sell the products is through Product Listing Ads.

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 References:

Help, M. A. (n.d.). Challenges Faced by Flipkart | Problems faced by flipkart. 2009–2021

Myassignmenthelp.Net. Retrieved August 10, 2021, from
https://www.myassignmenthelp.net/challenges-faced-by-flipkart

Murali, J. (2020, July 15). How Flipkart Program Management team solved for India amid
COVID-19. Flipkart Stories. https://stories.flipkart.com/program-management-covid-19-
flipkart/.

What makes Flipkart the best online marketplace? | Seller Learning Portal. (n.d.). Flipkart.
Retrieved August 10, 2021, from https://seller.flipkart.com/slp/content/what-makes-
flipkart-best-online-marketplace

Wikipedia contributors. (2021, July 24). Flipkart. Wikipedia.

https://en.wikipedia.org/wiki/Flipkart

Appendix: A detailed WBS

Ishika Sharma along with Dhruvi Maiyani wrote the project report collaboratively using Google
Docs, concerning the mutual decision of all the team members a report was prepared. Prabhaben
Patel prepared the power-point presentation and Raj Pancholi added voice recording into the
power-point to make it more interactive and both finalize the report after making some changes
to it. All worked together to create an effective presentation in terms of report and power-point.

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