E&SBP

ASSIGNMENT 2

On Existing Business
Where In Application Of
Sustainable Business
Practices.

DESIGNATED FACULTY:

MR. TONI SHARMA

BY: AMISHA

ARCHANA

SAPNA

JEET
 ACKNOWLEDGEMENT

We would like to express our special thanks of gratitude to our teacher Mr. Toni
Sharma who gave us the opportunity to do this project of Entrepreneurship &
sustainable business practices on brand H&M and helped us in every possible
way.
We would like to thanks NIFT Patna for providing us the opportunity to work in
such a respected organization because of this we do researches and learn so
many new things.
We have worked together to finish this assignment on time. This assignment
cannot be done without cooperation and effort of the group member (Amisha,
Archana, Sapna, Jeet).
PROFILE

. The mass market is truly the place where the fashion industry is able to generate millions in
profit on an annual basis. Apart from the luxury sector, the business of selling everyday
clothes to everyday people is just as challenging as trying to sell haute couture garments to
wealthy individuals. The average consumer might not be able to afford a garment from
Chanel or Prada, but he or she still wants to make sure that they can look stylish at a price
range they can conceivably afford. It’s a good thing that H&M is a brand consumer can trust
because they offer fabulous fashion without the exorbitant price tags.
H&M is a Swedish global retail brand with a finger constantly on the pulse of fashion’s
beating heart in order to source out trends and styles that even fashionable people with a
budget can buy. The collection range of the company covers all age groups and offers high-
quality apparel and accessories for women, men, teenagers, and children. Outside of their
main product lines, H&M also showcases items such as home furnishings and beauty
cosmetics to help diversify their product range to consumers. Their focus on providing
affordable yet stylish fast fashion has enabled them to acquire a huge international following
and establishing themselves as a key player in the fashion industry.

FOUNDATION & HISTORY

The company was founded in 1947 by Erling Persson with the very first shop established in
Västerås, Sweden. The original name of the business was called “Hennes” which is Swedish
for “hers”, as the store at the time exclusively sold womenswear. It wasn’t until 1968 when
Persson acquired the hunting apparel brand Mauritz Widforss that he changed the name of the
company to Hennes & Mauritz to reflect the brand’s inclusion of menswear into the product
range. Soon after the merger and the official rebranding into the shortened H&M, the
company’s expansion gradually began to expand outside of Sweden’s borders.hm 03The first
international H&M branches appeared in the neighboring Nordic countries of Norway and
Denmark, with shops popping up in the United Kingdom and Switzerland right after. The
company began to sell underwear and intimate apparel in 1973, as well as tapping ABBA
member Anni-Frid Lyngstad to be the brand’s very first celebrity endorser promoting their
cosmetics collection. As the company entered the 1980s, H&M set its sights on further global
expansion. In 1982, Erling Persson officially handed the reins of the company to his son,
Stefan Persson, who took over as the CEO of the brand. Capitalizing on their continuing
success, H&M expanded to more outlets across the European continent.

PHILANTHROPY
H&M’s continuing commitment to reducing waste and environmental preservation was
augmented by their garment collection program that started in 2013. Shoppers who donate or
give away their used clothing to any H&M outlet will be rewarded with discount vouchers.
The clothes are then processed and recycled to create new garments in order to attain the goal
of a zero-waste economy. The company has also partnered with nonprofit organizations such
as Canopy to ensure that their garment production practices do not actively harm endangered
forests around the world.
Apart from their sustainability efforts, the retailer also launched the H&M Foundation: a
nonprofit institution dedicated to implementing positive change and improving the living
standards of several developing nations worldwide. The organization aims to achieve four
key goals: providing education for children, empowering the lives of women and
championing the ideals of equality, giving impoverished areas access to clean water, and
educating individuals everywhere to be more eco-conscious. The nonprofit is privately
funded by the Persson family and has appointed Sudanese supermodel Alek Wek (pictured
above) as the first official ambassador for H&M Foundation in April 2014 for a three-year
tenure.

STRIVING TO BECOME A SUSTAINABLE FASHION BRAND

Fast-fashion took hold of the industry, and with that came the appetite to offer apparel and
accessories at a rapid rate—to feed the best, so to speak. And to do this while still remaining
profitable, many companies began cutting corners, administering unsafe labor practices
abroad and using synthetic fibers that have proven to be ecologically damaging.
 Fashion brands are making commitments to sustainability to boost consumer trust
and attract talent while reducing risks of boycotts and litigation.
 The H&M Foundation, a non-profit organisation backed by the founders of the H&M
Group, is looking to boost the industry’s use of recycled clothing material with a new
hydrothermal recycling machine.
H&M’s business idea is to offer fashion and quality at the best price. Sustainability is an
increasingly important part of this. They want their customers to feel confident that
everything they buy from H&M is designed, manufactured and handled with consideration
for people and the environment.
At H&M, they like to think of sustainability as a word of action, something they do rather
than something they simply say. It is an on-going process with a clear direction to be
continuously improved. Today sustainability is a natural part in everything they do.

PRODUCT SUSTAINABILITY:

What does it mean? 

When we talk about the sustainability of a product, we’re talking about the impact it has on
the environment, and the people who make it, handle it, transport it, sell it — and buy it! It’s
so important to us to make sure that all of our products are made with care and responsibility
for our planet, and for the people involved in the product’s life cycle.
They’re constantly striving to improve the sustainability of our products. They want to lead
the change towards a more sustainable fashion future
Why is transparency important to H&M?
We believe being transparent — clear and open — about how and where our products are
made, is an important part of helping us become more sustainable. The more we share, the
more we learn, and the more we can identify the areas to focus on. It’s also really important
for you to know as much as possible about the products you buy, so you can make informed
decisions, and feel confident that the items you own were made with responsibility and
sustainability in mind.
THEIR SUSTAINABILITY WORK FOCUSES ON:

We’re using our influence to support positive transformation in the fashion

industry — driving innovation, collaborating with others, pushing for greater
transparency and rewarding sustainable  actions.

LEADING THE CHANGE

Promote and scale
innovation
Drive transparency
Reward sustainable
actions
VISION AND STRATEGY
Today, the world looks
different. More people than
ever before are enjoying decent
incomes and good standards of
living. They still want to make
fashion accessible and
enjoyable for all. But given the environmental and social pressures faced by our planet, they
must change how they do that.
They have to challenge themselves, question old assumptions, and reimagine what growth
means. They innovate not only materials and processes, but also business models and new
ways for people to experience fashion and design. And they keep people at the heart of their
business by treating them fairly, supporting their rights, and celebrating their diverse talents
and perspectives.
From the resources they use and increasingly reuse, to how they work with people and the
expectations they set for their suppliers — everything they do forms part of the social and
environmental story of their products. they want to enable their customers to understand and
be part of that story, so they can make informed choices and ultimately see more sustainable
choices as the most desirable and attractive ones.
Their industry is redefining itself and evolving, and so are they. They’ve been working on the
sustainability of their business for more than 20 years, and in 2017 they launched an
ambitious new strategy to redefine their approach and aspirations. Since then, they have taken
important steps to fully implement the strategy throughout their business, work towards the
goals they have set as part of it, and take the actions needed to make change happen.

GOALS & AMBITIONS

They consider the needs of present and future generations, and are aware that their entire
business must be conducted in a way that is economically, socially and environmentally
sustainable. This is why they set clear ambitions and bold goals.
They have set several ambitious goals for a sustainable fashion future, and will continue to do
so. These are the main ones:
Climate
By 2025, H&M Group will reduce:
 Electrical intensity (kWh/sqm per opening hour) by 25% (2016 baseline).
 Absolute transport-related emissions by 30% (2018 baseline).
By 2030:
 Source 100% renewable electricity.
 Reduce scope 1 and 2 GHG emissions by 40% (2017 baseline).
 Reduce scope 3 GHG emissions from purchased raw materials, fabric production and
garments by 59% per product (2017 baseline).
By 2040:
 Achieve a climate positive value chain — one that creates an overall positive impact
on the climate.
 Chemicals
By 2020:
 Achieve zero discharge of hazardous chemicals from their textile and leather supply
chain.
Materials
By 2020:
 Only source 100% sustainable cotton.
 Collect 25,000 tonnes of garments a year through their collection initiatives.
By 2022:
 Only source virgin wool from farms certified to the Responsible Wool Standard
(RWS).
By 2025:
 All wood used in their products and packaging will be made of Forest Stewardship
Council (FSC) certified materials, or fibres from alternative sources such as
agricultural residues and post-consumer textiles.
 To only source from producers of viscose and other MMC fibres that have good
environmental practices, such as closed-loop processing of water and chemicals.
 All their animal-based leather will be chrome-free and originate from more
responsible sources.
By 2030:
 Only use 100% recycled or other sustainably-sourced materials.
Packaging
By 2025:
 All packaging designed and produced by the H&M Group will be reusable, recyclable
or composted.
 Reduce packaging across their value chain by 25% (compared with 2018 baseline).
 Reuse or recycle 100% of packaging waste from their own sites.
By 2030:
 100% of our packaging will be made from recycled or other sustainably-sourced
material with a preference for recycled materials.
Water
By 2020:
 100% of the facilities in their own operations will have water-efficient equipment.
By 2022:
 Reduce water usage in production by 25% (2017 baseline).
 Recycle 15% of the total water consumed during production.

We’re changing the way we do business to become climate-positive and fully

circular: making the most of all resources, cutting carbon emissions and turning
waste into new  resources.

CIRCULAR & CLIMATE POSITIVE

Take a circular approach to how products are made and used
Use only recycled or other sustainably sourced materials
Create a climate-positive value chain

RECYCLING & UPCYCLING

The fashion industry weighs heavy
on natural resources, which is one
reason H&M Group has set up
clear goals going ahead: Their
mission is to only use recycled or
other sustainably sourced materials
by 2030. Also, far too many
textiles end up in trash bins and
landfills —They’re talking
thousands of tonnes, regularly
thrown away with household
waste.
But — when they work thoroughly with upcycling, recycling and reusing, rather than using
up even more virgin resources, they’re onto something really good. Because one of many
ways to tackle this issue is to change the way they make, use and dispose of clothing. This is
one of many reasons we can drop off our old clothes and discarded textiles at several of
H&M Group's brands, and the reason many of them have launched upcycling initiatives.
RECYCLING
In 2019, H&M Group collected 29,005 tonnes of textiles for reuse and recycling through our
garment collecting initiative — equivalent to about 145 million T-shirts.
When we have dropped off your old textiles in the garment-collecting boxes, at the moment
found in H&M, & Other Stories, Weekday and Monki stores, their business partner I:CO*
takes over. They collect the boxes, and then sort the contains into three categories:
· Rewear — clothing that can be worn again will be sold as second-hand clothes.
· Reuse — old clothes and textiles will be turned into other products, such as cleaning cloths.
· Recycle — everything else is turned into textile fibres and used for things like insulation.
By keeping investing in new technological solutions, their aim is that they will eventually be
able to reuse and recycle all textile fibres. Innovation is the key to achieving full circularity.
That’s why they are supporting ground-breaking companies such as re: newcell, Worn Again,
Ambercycle and Infinited Fiber. The surplus is used for various projects aiming at developing
and commercializing more sustainable materials and processes. Also, for each kilogram of
textiles that H&M collects, 0.02 euros will be donated to a local charity organization
H&M Foundation has partnered with HKRITA, The Hong Kong Research Institute of
Textiles and Apparel, to develop technologies to recycle clothes made from textile blends
into new clothes.
UPCYCLING
Several of the H&M Group brands have launched upcycling and recycling initiatives, as well
as on-demand initiatives created in collaboration with The Laboratory, an H&M Group
department working mainly with trend forecasts, research and innovation.
Weekday’s Re-Made capsule denim collection is one recent example where the design team
have an upcycling approach, altering the garments and making them on-trend once again.
This project is just one example of how H&M Group aim to create a two-way dialogue with
customers and provide them with more sustainable items that they want, and thereby making
smarter choices for the environment.
COS initiated a similar project, partnering up with The Renewal Workshop to make a first-of-
its-kind collection, consisting of restored pieces sourced from COS’s supply-chain or
returned items that have been carefully mended and cleaned by The Renewal Workshop —
making them fit to sell again.
CLIMATE
The climate crisis poses a major
challenge to all industries,
including fashion. We take our
responsibility to stay within the
planetary boundaries very
seriously.
Becoming climate positive means
reducing more greenhouse gas
emissions than those emitted
throughout our value chain – from
sourcing, manufacture and use.

CLEANING WASTE WATER

Climate change affects everyone and everything, especially the availability of water, and
they’re determined to play their part in relieving water stress. Since 2011, they’ve been
working with WWF on a broad improvement plan — reducing our water consumption,
reusing it where possible, and improving its quality before returning it to the environment.

Treating wastewater to remove pollution is essential before reusing or releasing it. In the fast-
growing Bangladesh apparel and textile industry, they’re working with their suppliers to
make sure they have effective wastewater treatment plants. They provide their partners with
technical support so they can maximise their investments in treatment technology that meets
global standards. Essential for local communities and the environment.
 PROTECTING WATER
TOGETHER
It’s by working with others to
improve the way water is
managed that they’ll help protect
water resources needed by
industry and communities. For
example, they are one of the key
business supporters of the 2030
Water Resources Group — a
partnership hosted by the World
Bank — to find the best ways to
sustain groundwater reserves in
the Greater Dhaka Area of
Bangladesh. By working together
with experts and the local community, they are protecting the essential water reserves and the
future of their business.
CIRCULARITY AND VALUE CHAIN
A circular business model maximises resources and minimises waste. In the
conventional linear business model — take, use, discard — resources are used to make
products which are then discarded after use. Less than one percent of materials used in
industry are recycled. In the circular model, resources stay in use for as long as possible
before being converted into new products and materials, resulting in a reduction in waste
and harmful impacts.
A business model like this can only be completely circular if it’s powered by renewable
energy. H&M are moving closer to their goal to use 100% renewable electricity throughout
their operations. Ultimately, the plan is to achieve a climate positive value chain — one that
creates a net positive impact on the climate by 2040. And their circular approach will be one
of the most important tools to achieve this goal.
Making fashion circular is good for business because it boosts efficiency and cuts waste. 

 
A value chain is the full range of activities it takes to make, market, use, repair, reuse and
recycle a product – with value added at every link in the chain.
THEIR MATERIAL ETHICS:

H&M Group is committed to ensuring that sourcing the raw materials used in their products
is done in a sustainable way and that social and environmental impacts are taken into
consideration during the entire sourcing process. 
Raw material production and sourcing must be in line with both local laws as well as
international standards and must not lead to degradation or destruction of ecosystems and
biodiversity. Securing their supply of raw materials from an ethical perspective is an
extremely important part of H&M Group’s business model. They are committed to ensure
that the natural raw materials used in their products are produced in a way that contributes to
sustainable development, respects human rights, preserves natural resources, and helps
maintain biodiversity. No vulnerable or endangered species must be used. 
Some highlights from their Material Ethics policy:  
 Suppliers of natural raw material must comply with all applicable environmental,
health & safety, labour and social laws and regulations (including applicable land
tenure and use rights). 
 They do not allow any wood or other forest-derived materials, including man-made
cellulosic fibre, to originate from ancient and endangered forests, or forests operations
damaging high conservation values. 
 No endangered and/or vulnerable species* may be used in the production of our
products. 
 By 2020, all cotton sourced for H&M Group will come from more sustainable
sources**. 
 By the end of 2025, 100% of all wood used in our products, including man-made
cellulosic materials, will be sourced from well-managed and FSC™ -certified forests. 
How they evaluate materials?
At H&M Group they use third-party lifecycle assessment (LCA) data to evaluate the
environmental impact of recycled and other sustainably sourced materials. This includes
individual LCAs as well as external material benchmarks based on LCA data, such as the
Material Sustainability Index (MSI) by Sustainable Apparel Coalition (SAC). They
encourage material manufacturers to contribute to the MSI by submitting their data and
having their material transparently benchmarked. This helps everyone make better informed
choices.

FABRICS THEY USED

Cotton
Cotton is the raw material we source the most. It has many benefits but it is also a
challenging commodity. Our goal is for all cotton in our range to be sustainably sourced by
2020.

Recycled polyester
Polyester is an artificial fibre made from oil, which is used widely around the world,
especially common in sportswear. Recycled polyester is a more sustainable option made from
oil-based waste, such as PET drinks bottles — a way of preventing plastic waste from ending
up in landfills.   

Recycled polyamide
Polyamide is another popular oil-based fibre, often used to make underwear and tights, but
also outerwear. We get our recycled polyamide from materials like old fishing nets and
carpets. We also utilise leftover waste from production, a way of saving natural resources and
reducing what ends up in landfills.   

Lyocell
Lyocell is a fibre made from the cellulose from wood. This is a renewable
material made from natural resources requiring little or no irrigation or pesticides, making it a
more sustainable option than cotton. We mainly use TENCEL™ branded lyocell fibres which
are derived from sustainable wood sources. It is produced in an environmental responsible
closed loop production process, which transforms wood pulp into cellulosic fibres. 

Recycled wool
Recycled wool is ideal for heavier, outdoor garments. It comes from the waste or cut-offs
created during production, or from clothes gathered via our garment collecting initiative. By
recycling wool, we save raw materials and reduce what ends up in landfills. We also use
recycled wool in knitted sweaters, hats, gloves and scarves.   
 Organic linen
Linen is a beautiful and durable material made from flax plants. Our organic linen derives
from plants grown without chemical pesticides or fertilisers — better for farmers’ health and
the environment. The fabric is of the same high quality as conventional linen but without any
genetically modified fibres. 

Organic silk
Conventional silk comes from silkworms living in mulberry trees. Organic silk guarantees
that the trees are grown in an environmentally friendly way, using natural and sustainable
farming techniques. Organic silk has the same high quality as conventional silk. 

FSC™ natural rubber
The Forest Stewardship Council™ (FSC) is a global, independent, non-profit
organisation that develops sustainable forestry certification standards. Our FSC™ natural
rubber comes from well-managed rubber trees. Natural rubber is a renewable and recyclable
material that requires little energy and few chemicals to produce. 

Recycled glass
Glass is easy to recycle without any loss in quality. Beads made of recycled glass can be used
for embellishments for clothes, accessories and home decor. Recycling glass means we save
natural resources such as sand or limestone. 

Recycled plastic
We get our recycled plastic from PET plastic drinks bottles, plastic bags, shampoo bottles and
other plastic containers. We then use this plastic to make, for example, some of our popular
accessories. Being able to repurpose plastic waste and incorporate it into new fashion pieces
is a great way of avoiding harm to our planet.   

FSC™ certified wood
FSC™ certified wood comes from FSC™ certified forests that have been audited by a third-
party accredited certification body.  

FSC™ recycled wood
Wood products carrying the FSC™ Recycled label have been verified by a third-party
certification body as being made from at least 70% post-consumer reclaimed materials, i.e.
wood and or wood fibres that have been reclaimed from a product after that product has been
used for its intended purpose. 

FSC™ recycled paper
Paper products can contain any balance of pre-consumer and post-consumer reclaimed
material if all applicable parts of the product are verified as reclaimed. The FSC™ Recycled
label is not, however, a guarantee that the wood originally comes from an FSC™ certified
forest. 

Recycled cashmere
Recycled cashmere comes from post-consumer and post-industrial waste or cut-
offs from production. By recycling cashmere, we save raw materials, use fewer chemicals,
water and land but also reduce what ends up in landfills.  

Recycled down and feathers
Recycled down comes from feathers recovered from, for example, old blankets, pillows or
cushions. By recycling down we save raw materials, use fewer chemicals, water and land but
also reduce what ends up in landfills. Recycled down can be used in the same applications as
virgin down. 

Organic jute
Jute is a fibre extracted from the bark of the white jute plant. It requires little water, no
chemical pesticides or fertilizers and contains no GMOs. 

Recycled silver
Recycled and refined silver is obtained from all above-ground sources which could be
industrial scrap and old silver products such as candle holders, flatware, coins and scrap
jewellery. By recycling metals, all the negative impacts of mining are avoided and a lot of
energy is saved. 

H&M Group is one of the world's biggest buyers of sustainably

sourced cotton:
 By the end of 2020, all our cotton will be sourced more sustainably. This means only
recycled, organic, or fibres sourced through the Better Cotton Initiative — an important step
as we lead the change towards a circular and renewable fashion industry.

Cotton is a natural, renewable and biodegradable fibre, widely used in clothing, home textiles
and furniture. But it’s a climate intensive crop linked to high water and chemical use. This
affects soil quality, biodiversity and people working in cotton fields.
H&M Group relies on the definition of more sustainable cotton fibres recommended by the
global non-profit organization Textile Exchange.
H&M Group is the second biggest user of organic cotton in the world. Organic cotton is
grown without the use of synthetic pesticides and fertilisers, which leads to better soil
condition, lower greenhouse gas emissions, stronger biodiversity and better health for cotton
growers. Organic cotton also uses 62% less energy and 91% less water on average, compared
with conventional cotton.
Organic cotton is not genetically modified. The crop is third-party certified and the fibre is
kept separate in the supply chain.
H&M Group is the second biggest user of recycled cotton in the world, according to the
Textile Exchange 2018 Materials Benchmark. Recycled materials are a win-win; they stop
waste material from going to landfill and reduce the use of virgin raw materials (as well as
chemicals, energy and water used to make them).

ACTIONS TAKEN TO MEET THESE INDUSTRY NEEDS:

When synthetic fabrics such as polyester, nylon and acrylics are washed, microfibers are
released into the water system and end up in natural ecosystems. Each year, approximately
500,000 tonnes of microfibers — the equivalent of 50 billion plastic bottles — enter the
ocean from washing clothes.
 Participating in the RISE (a Swedish research organisation) coordinated
project MinShed with the goal to help the textile industry design clothes made of
synthetic fabrics that do not emit microfibres. The project includes researching better
filters and aligning with others on a universal test method.  
 Engaging with The Microfibre Consortium (TMC) as an associate
member to facilitate the development of practical solutions for the textile industry to
minimise microfibre release to the environment from textile manufacturing and
product life cycle. 
 Developing research programmes to create a good understanding of how and where to
best reduce microfibre emissions throughout textile production.  
 Offering laundry bags that prevent microfibre emissions during washing as part of our
assortment in selected stores and online. We are currently rolling this out to more
markets.   
 Closely monitoring the development of bio-degradable fibres that potentially could be
used as alternatives for today’s synthetic fibres. 
 Replacing virgin synthetic fibres with recycled versions, such as recycled polyester
and nylon.  Our support for the development of related recycling technologies will
have an indirect positive effect because it encourages the responsible handling and
collection of materials which prevents degradation into microfibres.
WORKING FOR ANIMAL WELFARE:
Animal welfare is important to H&M, and no animals should be harmed in the making of
their products. They have a long-standing commitment to improving animal welfare across
their global supply chains and we are working to source all animal-derived materials from
farms with good animal husbandry.
They encourage the use of recycled animal fibres, as well as supporting the development of
innovative materials that can offer the same qualities as animal materials, but that isn't from
animal origin.
They always work long-term, with the ambition to reach full traceability and only source
from good farms. They don’t perform animal tests on any of their beauty products, and they
have strict requirements and long-term goals in place for materials of animal origin, such as
wool, leather or down. They say a big NO to fur, and for many years they have banned the
use of exotic skin, as well as any material deriving from endangered species. Since 2013, this
ban also includes the use of angora wool, and they are now phasing out their use of mohair
and by 2020 they will have no mohair in our products. As part of our 2030 goal to only use
sustainably sourced materials, they are now beginning to gradually phase out conventional
cashmere. For example, H&M will stop placing orders on conventional cashmere at the end
of next year. While cashmere is popular for its soft texture and known as a high-quality
material, it comes.
They will continue to work for a more transparent supply chain, where cashmere is sourced
from sustainable sources that are independently certified by standards that cover both animal
welfare and environmental aspects. If the cashmere industry in the future would meet their
sustainability criteria, they could consider turning to virgin cashmere again. Besides their
work to improve the industry, they will also continue to look at alternatives with an equally
great feel and value to customers as cashmere, but with less environmental impactite both
environmental and animal welfare challenges.

They are working to make animal protection a priority in the fashion industry — from ethical
sourcing of animal origin fabrics, to achieve a global ban on animal testing for beauty
products.
In parallel to all the above, they also support the use of recycled animal fibres, as well as
innovative and more sustainable alternatives that offer the same qualities but that are from
non-animal origin.

SUSTAINABILITY COMMITMENT BY H&M:

What started as the Code of Conduct in 1997, has become part of a larger initiative: The
Sustainability Commitment, finalised in 2016. The Commitment outlines their requirements
when it comes to Healthy Workplaces, Healthy Ecosystems and Animal Welfare, but also
how they can work together to improve sustainability in their value chain. Before engaging
with a business partner, they conduct assessments that all partners must pass in order to work
with them. But there’s also an aspirational level of performance added to the commitment to
encourage their partners to strive for ambitious results that exceed their fundamental
requirements. All their business partners, in every part of their value chain, must follow this
commitment, so that they have a shared vision for sustainability.

Good relations are great for business, but we don’t assess our business partners just because
we want to keep an eye on them — it’s also a great (and successful!) way to constantly
improve, collaborate and push ourselves to become a better company. We see that when these
requirements are fulfilled, both fundamental and aspirational, it’s also beneficial for the
suppliers since the workers become more engaged in their work and tend to stay with the
company for longer.

H&M CONSCIOUS

The H&M Group launched its first Conscious Collection in spring 2011, which included
materials like organic cotton and recycled polyester, followed by a garment-collecting
initiative in 2013.
Looking good should do good too. That’s what H&M Conscious is all about –it’s our
promise to bring you more fashion choices that are good for people, the planet and your
wallet.
H&M’s sustainability work is integrated into our culture and values. They believe a long-
term approach is a must when it comes to dealing with complex sustainability issues, and
they work to ensure that sustainability is integrated into all aspects of everything they do. At
H&M, we’ve always believed that great design should –and can –be available to anyone.
From the beginning, our role has been to democratize fashion. Today, that means making it
sustainable: it’s the only way we’ll keep making great fashion and design available to many
people, for many years to come.

H&M CONSCIOUS vision is to lead the change towards a circular and renewable fashion
industry while being a fair and equal company. Using their size and scale, they are working to
catalyze systemic changes across their own operations, their entire value chain and the wider
industry. In this way, they can continue to engage their customers and provide great fashion
and design choices –today and into the future.
They consider the needs of present and future generations and are aware that their entire
business must be conducted in a way that is economically, socially and environmentally
sustainable. Their role, as a leader in the fashion industry, is to innovate, influence,
collaborate and lead the way towards a truly sustainable fashion future.

ABOUT CONSCIOUS PRODUCT

At H&M they’re committed to creating great fashion at the best price in a sustainable way.
All their products are made with care and consideration for the people who make them and
for the environment.
Garments containing more sustainable materials can be found across all our departments all
year round — just look for our green Conscious hang tags!
So, what do they count as Conscious? To qualify for a green hang tag, a product must contain
at least 50% sustainable materials, such as organic cotton and recycled polyester — but many
of their garments contain more than that. The only exception is recycled cotton, which can
only make up 20% of a product due to quality restraints. They are, however, working with
innovations to increase this share as soon as possible.

OBJECTIVES
Their objectives within their vision statement would be to overall make their business
sustainable in every form possible. By doing so their business will addressing necessities of
both present and future eras. Also, by offering their consumer more sustainable clothing will
result in making a positive effect to countless individuals in distribution of their product and
also the earth and people and surrounding them. This is not different from their corporate
mission statement.

CONCLUSION
H&M have started to introduce the idea of ethical and sustainable clothing, with this it could
encourage other companies to start doing the same. This will then start a new trend of
purchasing and making sustainable clothing that will not only help save our future and help
workers in 3rd world countries, but will also provide consumer with naturally made garments
that will last a long time. H&M still have a long way to go with their vision of making their
clothes completely sustainable by 2020, however it is a work in progress. The textile industry
generally has a long way to go as well but with H&M roadmap they might be able to
influence other companies to participate in their ethical and sustainable movement.
 REFERENCE

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