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This is a business plan. It does not imply an offering of securities.

 Colecraft Beauty Inc.

1.0 Executive Summary

Colecraft Beauty Inc. is a robust growing manufacturing company that is able to turn around
the cosmetic consumer experience for the average Ghanaian. There is an array of products that
will compete and replace imported ones in the market because of our superior production
technology and top notch marketing strategies.

This annual business plan calls for three years of accelerated growth. It projects very ambitious
sales prospects and likewise high profits by the end of the third year in operation.

Chart: Highlights

1.1 Company Summary

Colecraft Beauty Inc. is a licensed and standard cosmeceutical skincare production company
that will be located in an industrial area in Accra, Ghana. We have been able to secure a long
term lease for a facility in a strategic location with an option of a long term renewal on an
agreed terms and conditions that is favorable to us.

It is an indigenous company both owned and run by experienced local professionals with global
expertise; headed by the CEO Ms Emmanuella Colecraft. Our name is a legally registered brand
with the Ghana Registrars Department as a Limited Liability Company and it is an extension of
the excellence in delivery which our CEO embodies.

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 Colecraft Beauty Inc.

The facility has government approval for the kind of production business we want to run and
the facility is easily accessible and we are deliberate about that because we want to facilitate
easy movement of raw materials (chemicals and packaging containers) and finished products
(skincare products).

Colecraft Beauty Inc. is in the cosmeceutical skincare production industry to produce standard
and effective skincare products such as anti-aging tropical treatment products, Sun care
products, Acne treatment products, Dry skin care products, lip care products and other skin
care products.

We are also in business to make profits as well as to give our customers value for their money;
we want to give people that patronize our cosmeceutical skin care products the opportunity to
be part of the success story of our brand.

MISSION STATEMENT

Colecraft Beauty Inc. exists to provide clients with genuine, knowledge based, expert level skin
care advice; to improve patients and client health and wellbeing by giving them the right advice
as well as the appropriate product for their application.

VISION STATEMENT

Our vision is to see our clients and patients fee in confident in their own skin as we provide
them with bespoke expert services as well as products on skin care and
health.

2.0 Products

Colecraft Beauty Inc. is a registed company in Ghana and we plan to serve the whole of Ghana
with our primary market in Accra and Kumasi.

We are in the cosmeceutical skincare production industry to make profits and also to give our
customers value for their money. We will ensure that we do all that is permitted by the law in
the Ghana to accomplist our business objectves.

These are some of the products that we will be offering;

• Anti-Aging Cream
• Acne Treatment Cream
• Dry Skin Cream
• Shaving/ Aftershave Cream
• Body Lotion

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 Colecraft Beauty Inc.

METHOD OF PRODUCTION

All our skin care products are produced industrially under approved conditions.

We have a full production plant based in the Accra Industrial Area which has been inspected
and certified Fit for Use by the Ghana Standards Board.

In addition to our industry approvals, we also have well trained Product Quality Management
Staff who run the various equipment efficiently and perform all laboratory test to standards for
quality products.

3.0 Market Analysis Summary

Cosmeceuticals is about the third largest commodity in the consumer market in Ghana. About
60% of these are exports from neighboring countries.
Colecraft Beauty Inc. seeks to gain at least 30% of the consumer market by the end of the
second year of operation. This share of the market will accrue to about 2 million dollars in sale
revenue by end of the third year.
Major market is made up of men and women of all ages as well as older people for the anti-
aging cream.
Women between the ages 18 to 55 and men between the ages of 18 and 55 form more than
58% of the market in both Accra and Kumasi.

4.0 Strategy and Implementation Summary

Colecraft Beauty's strategy will be built upon sustainable advantages from superior production
technology, in-house expertise, monopolization of a production team, and development lead
time over competitors.

In addition, the company will deploy a strong intellectual property strategy of defensive and
offensive patents to make litigation for competitors as costly as possible.

Coupled with an aggressive marketing and sales strategy, Colecraft Beauty Inc. is positioned to
be the leading provider of skin care solutions that satisfy customer needs and offers value for
money to all stakeholders.

4.1 Competitive Edge

Advantage #1: Superior Plant Technology for Production

The technology we use in running our manufacturing plant far outweighs what any of our
competitors in the market are using. There is currently no plant that is built to the standard of
operation as our own.

Advantage #2: In-House Expertise

We have a team of internationally trained chemical and biomedical engineers who man our
plants. Our staff follow strict industry standards and protocols in executing jobs for a much
expected product quality.

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 Colecraft Beauty Inc.

Advantage #3 Development Lead Time Over Potential Competition

Due to enhanced and superior technology on which our plants run, our production lead time is
three times shorter than the average in the industry. This gives us an edge in supplying faster
and responding fasting to market demands.

4.2 Marketing Strategy

Presenting compelling value through superior technology

Because of Colecraft Beauty's revolutionary, proprietary production technology, we are
positioned to be the market leader in skin care solutions. Colecraft Beauty Inc. offers a novel
approach that clearly provides significant value to our customer and ultimately the end user.
The Colecraft Beauty Inc. delivers value in two ways: by improving the performance of their
product against competing products and by increasing customers' market share and revenue.

Becoming a competitive standard

Colecraft Beauty Inc. has a tailor-made consulting approach to tackle every skin condition that
is presented. This puts us in the position to produce an accurate solution for the client. By so
doing, we emerge a standard of excellence in the industry.

Marketing to end users by marketing the end product

Colecraft Beauty Inc. will market to end users through partnership with the retailers; to add
value, our products must increase their bottom-line profit.

4.3 Sales Strategy

Phase 1: Sales to medical device manufacturer partners

In the first stage of bringing Colecraft Beauty Products to the market, the company will
approach and partner with chemical product manufacturers and beauty product retailers. Such
partnerships have the added advantages of product development that is supported by the
partner's engineering, finance, marketing, and management.

Phase 2: Becoming the "competitive standard"

With a base of customers who can vouch for the product value, Colecraft Beauty Inc. aims to
become the competitive standard that all players must adopt. Specific marketing tactics in this
stage include: increasing market awareness through trade shows (e.g.,Beauty Expo, Beauty TV
Shows), advertising in trade journals and publications (e.g., Akwaaba Magazine, Ovation
Celebrity Magazine) and retaining "Thought Leaders" from industry and academia who will
corroborate our claims.

Phase 3: Branding for mind share and market domination

Colecraft Beauty Inc. will brand its proprietary chemical mixing technology to associate
enhanced solutions with our identity. A consistent, strong, and clearly defined brand will add
yet another barrier to entry and market penetration. Increased awareness of the advantages
we deliver will give rise to increased demand for the end product.

5.0 Management Summary

THE MANAGEMENT TEAM

Colecraft Beauty Inc. is managed by a team of competent and well trained professionals.

Below are the key members of the management team.

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 Colecraft Beauty Inc.

Ms. Emmanuella Colecraft, CEO: SUMMARY OF QUALIFICATIONS

• Master’s Degree in International Business Management

• Chartered Supply Chain Management Professional, ISCM-UK
• Process, technology inventor, business owner and manager, sales, marketing, production
line machinery and equipment, business operations, training and management
• Five (5) Years’ Experience in Consumer Products Manufacturing and Marketing
• Three years, international business transactions, as a consultant bringing American
Companies to Ghana to form joint-ventures with competent local companies.

Carlson Malcom, General Manger: SUMMARY OF QUALIFICATIONS

• Chemical Engineer - B.Sc. degree. Experience in Research and Development of New

Products.
• Twelve (12) years extensive experience as an expert in marketing of new and revolutionary
products in new markets.
• Eight (8) years’ experience as a specialist in putting up new franchise organizations and
licensing operations.

Rhoda Wilson,(Consultant) Public/Government Relations, Human Resources

• Business and economic development, government relations, grant writing, bid preparation,
business trade representations, lobbying, employee relations, training and staff planning.

Gene Amoako, Sales and Marketing Manager: SUMMARY OF QUALIFICATIONS

• Master of Business Administration (MBA) - Marketing

• Fifteen (15) years’ experience in new market entry and high level sales of Consumer Goods.

Layne T. Rushforth, (Attorney)

• Ten (10) Years legal experience in Consumer manufacturing laws in Ghana.

6.0 Financial Plan

We want to finance growth through a combination of lean management and cash flow.

Additional technology will be primarily financed with cash-flow to double sales in the second
and third years.

We are expecting by plan to close the 3rd year with an estimated 2-million-dollar sales.

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 Colecraft Beauty Inc.

Table: Financials

Financials
Year 1 Year 2 Year 3
Beginning Balance
Opening Balance Cash & Checking $100,000 $456,900 $1,071,900

Plus Money Received

New Investment $0 $0 $0
New Loans $0 $0 $0
Sales $500,000 $1,000,000 $2,000,000
Other $0 $0 $0
Subtotal Money Received $500,000 $1,000,000 $2,000,000

Less Money Spent

Direct Costs
Direct Cost of Sales $44,000 $175,000 $250,000
Other Costs of Sales $0 $0 $0

Normal Operating Expenses

Payroll and Payroll Taxes, Benefits, Etc. $48,000 $100,000 $200,000
Rent and Utilities $21,000 $50,000 $100,000
Sales and Marketing Expenses $30,100 $60,000 $120,000
Other Operating Expenses $0 $0 $0

Other Outflows
Payments of Taxes $0 $0 $0
Debt Payments $0 $0 $0
Purchase of Assets $0 $0 $0
Other $0 $0 $0
Subtotal Money Spent $143,100 $385,000 $670,000

Ending Balance
Ending Balance Cash and Checking $456,900 $1,071,900 $2,401,900

Profit Before Interest and Taxes

Sales $500,000 $1,000,000 $2,000,000
Less Cost of Sales ($44,000) ($175,000) ($250,000)
Gross Margin $456,000 $825,000 $1,750,000
Less Operating Expenses ($99,100) ($210,000) ($420,000)
Profit Before Interest and Taxes $356,900 $615,000 $1,330,000

Net Cash Flow $356,900 $615,000 $1,330,000

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 Colecraft Beauty Inc.

Chart: Profit Monthly

Chart: Profit Yearly

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 Colecraft Beauty Inc.

Chart: Sales Monthly

Chart: Sales by Year

6.1 Projected Cash Flow

The following chart and table show the Projected Cash Flow for Colecraft Beauty Inc.

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 Colecraft Beauty Inc.

Chart: Cash

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