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  • Value Proposition: Customer Relationships Customer Segments Key Partnerships Key Resources

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    Ari Bechie
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    Chime is a digital-only challenger bank that helps its users improve their financial performance through transparent fee structures and banking products like spending accounts and credit building tools. It partners with other companies to provide backend infrastructure and banking services while focusing on rapid growth, product innovation, and attracting younger customer segments through social media and referrals. Chime's key activities include developing new banking products at scale and managing compliance as its user base grows exponentially, while its main revenue streams come from debit card interchange fees and its new credit building product.

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    Chime is a digital-only challenger bank that helps its users improve their financial performance through transparent fee structures and banking products like spending accounts and credit building tools. It partners with other companies to provide backend infrastructure and banking services while focusing on rapid growth, product innovation, and attracting younger customer segments through social media and referrals. Chime's key activities include developing new banking products at scale and managing compliance as its user base grows exponentially, while its main revenue streams come from debit card interchange fees and its new credit building product.

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    © All Rights Reserved
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    109 views1 page

    Value Proposition: Customer Relationships Customer Segments Key Partnerships Key Resources

    Uploaded by

    Ari Bechie
    Chime is a digital-only challenger bank that helps its users improve their financial performance through transparent fee structures and banking products like spending accounts and credit building tools. It partners with other companies to provide backend infrastructure and banking services while focusing on rapid growth, product innovation, and attracting younger customer segments through social media and referrals. Chime's key activities include developing new banking products at scale and managing compliance as its user base grows exponentially, while its main revenue streams come from debit card interchange fees and its new credit building product.

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    © All Rights Reserved
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    of 1

    Chime

    Canvas
    Key Partnerships Key Resources Value Customer Customer
    Proposition Relationships Segments
    While pseudo partner/ Brand, Product, Team Transparency with
    US-based digital-only Younger Generations,
    client relationships, challenger bank that Fees, Digital-Only Finacially-Savvy Niche
    Chime uses these • Chime brand carries
    helps its users improve
    entities for specific clout with young gens. • Chime creates a
    performance and health • Middle-Income
    functions, but they all among digital banks in level transparency
    in their financial life Consumers in the
    have shared economic US market with its fees that is US who want to
    interests in success. • Spending Account, in contrast to big
    • Chime Debit Card - save money
    Spot Me, and Credit banks
    allows for payments
    Bancorp/Stride Bank Builder are key • Branchless
    of everyday items • Average customer
    provide ‘banking products business model
    from Spending is in their late 20s,
    services’ for Chime • Experienced Team means online only
    account early 30s
    and issue the debit/
    visa cards licensed Key Activities • Chime Credit Channels • 2/3 of Millennials
    by Visa. Chime is not Builder - no fee prefer debit
    officially a bank Product Innovation,
    Smart Growth hybrid debit/visa Referral, Review Sites, (Spending) product,
    card to help users Social Media but Chime’s new
    Galileo (by SoFi) build credit credit (Credit
    provides the back-end • Chime can continue
    product innovation • 70% of Chime’s new Builder) product is
    banking infrastructure users come from attracting members
    that enables Chime’s to encroach on big
    bank’s market share Referrals of Gen Z who want
    banking and payment • Many finance sites a smart, low-risk
    infra. • Rapid growth in last
    12 months needs will Review Chime’s alternative to build
    to be balanced with account credit
    US Credit Agencies • Chime has a strong
    for new credit product continued cash-
    generating activities social media presence

    Cost Structure Revenue Streams


    Platform Development - ongoing platform development/R&D, Debit Card: Earn % of Debit Network Fees as the Issuing
    and rollout of new products at scale for 12M+ users in US Bank from merchants every time a customer uses the card

    Compliance - as the platform grows exponentially, Chime has Credit Builder: hybrid debit/credit card with no annual fee,
    to grow its compliance team and cost base or interest. Connected to credit agencies to enable Chime’s
    Credit Builder users to improve/build their credit in an
    Growth - continued Customer Acquisition activities innovative way. Earn Interchange Fees from transactions
    Developed by Alex Osterwalder et al This Canvas by LumosBusiness

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