Bank of EOS

“The dawn of new age banking.”

Name FT Number

Aishwarya G V P FT213008

Debankar Moulik FT213025

Preethi S FT213061

Rohit Tapader FT213069

Shantanu Siddhartha FT213077

Siddhartha Jha FT213084

Utkarsh Mittal FT213093

Our services
Savings and Deposits
• DIY, Minimal time required for
opening an account.
• With just a few taps add money to
your account.
• Higher interest rates than a
traditional bank.
• Usage of analytics for saving and
spend tracking.
• No minimum balance required.
Payments and Transfers
• Secured transfers with 5-second
recall facility.
• Advanced biometric feature and
usage of blockchain keeps your
transactions secure.
• Pay using our credit card online or
in-store purchases.
Loans
• Loan eligibility can be checked
online.
• Transparent loan scheme
comparison to facilitate the
customer to choose the best scheme
himself.
• Loan agreement processed at your
doorstep in minimal time.
Uniqueness
• Premium service like dedicated
customer support, better benefits
for customers willing to pay + loyal
customers
• Service agents to assist ‘at-home’ to
customers for any need of physical
interaction
Targeting and positioning

Target Segment
 Digitally literate, urban and semi-urban adult population
• Working Professionals
• College Students
• Senior Citizens
• Differently-abled
 Corporates for employee salary accounts
 Small scale vendors of informal sector

Positioning Strategy
 DIY, no dependency
 Low Carbon footprint
 Leverage most secure advanced technologies
 Educating the rural segment, making them digitally literate (this later
becomes our target segment)
 Facilitating inclusion of every strata of the society into the formal
banking system
Kano Model
Satisfaction

 Block chain for secured transactions

 Use of analytics for saving, spending
tracking & credit rating
 Higher returns & rewards
 DIY
 Biometric verifications
 E-Banking
 Secured transfers with 5-second recall

Absence Presence

 Faster Loan processing time

 Add money with a few taps
 Credit card payments
 No minimum balance

Dissatisfiers
SWOT Analysis

STRENGTHS WEAKNESS
• 24/7 accessibility • Lack of human touch
• Minimal staffing expense, better • Outage mitigating periodic maintenance
coverage windows
• Infrastructure cost saving • No cash deposit

S W
• Lesser setup + operation cost – we can
offer higher interest rate on deposits,
lower rate on loans

OPPORTUNITIES
• Increasing digital literacy could lead to better
penetration
• Shifting customer base from traditional banking
O T • Cyber threats
THREATS
• Technology adaptability
• Customer’s likeability of a product with
• No location constraint enables rural market minimal to no human interaction
penetration
• Increase in use of internet, cheaper smartphones,
cheaper data costs, 5G upcoming
Go To Market Strategy
Strategic partnerships/channels

Channel
 Websites – All segments

 Mobile Applications – All segments

BUY
Partnerships
 Online shopping (e-commerce, ticketing, etc.), organized retail outlets
for discount/cashback offering

 Health Insurance Providers – exclusively selling their product on our

website

 Corporates for salary accounts

Marketing and retention strategy
Marketing
 TV media ads – 3 brand ambassadors to promote our bank to different
target segment.
 Social media presence – Maintain social media handles for customer
interaction.
 Digital marketing – YouTube ads, Google AdWords.
 Use SEO for routing the organic customers to our website looking for
cheapest loans/highest deposit rates.
 Word of mouth – focus on good customer service.

Retention Strategy
 Regular cashback/discounts on credit card usage.
 Airport lounge access to premium customers.
 Personalized product/service offering using analytics.
 Referral bonus.
 Free of cost premium service to loyal customers.
Story Board

Richards (Grand dad, 85) due to his Suzi (Daughter, 18) is thinking
Sam (Son, 24) is the not getting
old age is thinking about how can he about loan documents submission
time to go to bank because of
make transaction during lockdown for admission
pending work at office
period when he can’t go out

• Sam was able to do the online

transaction seamlessly
• Mr. Richards is happy with the
online services of EOS because
he did not have to go out
• Suzi is thrilled because she could
submit the documents in time
and that too without too much Mr. Brown (Father, 50) saw the ad
of hassle of EOS and suggests his worried
• Mr. and Mrs. Brown are happy family to use its services
because their family is happy
Ad and rewards
Message through Ad

 It is intended to cater to customers of all ages

 Seamless banking with unparalleled convenience in the palm

of your hand

Rewards and Experience

Rewards Product-in use Result-of use

Better returns on
Rational Day-to-day banking all aspects of
banking
All products –
Sensory convenience -

All products -
Social - Empowerment to
ignored strata of
society

Ego Satisfaction - Premium customer

service
Bank of EOS
“The dawn of new age banking.”