PURPOSIVE COMMUNICATION

COMMUNICATION AND ITS MEANING

Communication (came from the Latin term ‘commūnicāre’ which means to share) is the act of
conveying meaning to a person or group of people using a mutually understood symbols,
gestures, behaviors and semiotic rules.

 The Communication Process

The goal of communication is to transmit information and the understanding information from
one person or group to another person or group.
Three basic components: (1) Sender (2) Channel (3) Receiver

 Sender- Developing an idea.

 Encoding - Developing a message.
 Decoding - Interpreting the message.
 Feedback cycle – When a person receives a message, she responds to it by giving a
reply.

SENDER MESSAGES TRANSMISSI RECIPIENT RECIEVER

(Ideas) (Encodes) ON (Signal) (Decodes) (Meaning)

FEEDBACK

 Principles Of Communication
It is mentioned earlier that communication is an acquired skills or something that you can learn
about as you go through the process of development. But not everyone is skilled knowing that
there are some factors that affects the development of one’s individual. To attain such an
effective communication, it is important to know the principles of communication.
1. Principle of Clarity
2. Principle of Attention
3. Principles of Feedback
4. Principle of Informality
5. Principle of Consistency
6. Principle of Timeliness
7. Principles of Adequacy

 Communication Ethics - Ethics is the moral system or judgment of what is right from
wrong and also refers to the values, conduct, manners and behavior with the respect of
rightness and wrongness of an action. If it is used in communication, we define
communication ethics as the governing principles of communication that has to do with
the rightness and wrongness as well as appropriateness relevant to the dimensions of
communication. Ethical communication advocates truthfulness, accuracy, honesty and
endorse freedom of expression with its diversity of perspective that leads to the respect
of other communicators before evaluating and responding to their messages.

 Communication and Globalization - Communication and globalization are usually

connected with each other. To attain globalization, communication plays an important
part. Globalization is the process by which people in the world are unified and act as one
society; in order to have globalization a person has to know a universal Language -
which in most cases; English is the language that connects us to globalization.