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Unit 8 - Mood,
Emotion and Cognition

Course
outline
Assessment 6.2 : Emotion, Motivation and
Mood
How to access The due date for submitting this assignment has passed.
the portal As per our records you have not submitted this Due on 2018-09-19, 23:59 IST.
assignment.
Pre Requisite
Assignment All Questions Are Compulsory
Marks (1x10)
Overview of
Foundation of 1) In making product and service decisions, consumers move through a(n) ____ 1 point
Consumer
Behaviour Approach-avoidance conflict

Need and Sequence of choices

Information
Implementing process
Search
Functional process
Alternate
Evaluation and No, the answer is incorrect.
Choice Score: 0
Accepted Answers:
Consumption Sequence of choices
and
Post-Purchase 2) Although we have little influence over the ____, we can exert some control through our 1 point
Behavior
behavior

Consumer
Triggering of emotions
Perception and
Cognition Behavior patterns of others

Mood, Emotion Buying styles of consumers

and Cognition
Consumer lifestyles
Lecture 01:
No, the answer is incorrect.
Memory and
Learning - II Score: 0
Accepted Answers:
Lecture 02:
Emotion, Triggering of emotions
Motivation and
3) The smoking of cigars and cigarettes is connected to such hidden motives as oral and 1 point
Mood - I
sexual gratification. Similarly, some consumers view
© 2014 NPTEL - Privacy & Terms - Honor Code - FAQs -sports cars as symbols of virility. These purchases
Lecture 03: reveal ____
A project of In association with
Emotion,
Motivation and
Subconscious motivations
Mood - II

Quiz :
Need recognition
Funded by
Assessment

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Consumer Psychology - - Unit 8 - Mood, Emotio... https://onlinecourses.nptel.ac.in/noc18_hs43/un...

6.1 : Memory Powered by

and Learning Conscious motivations

Quiz : Subconscious recognition

Assessment
No, the answer is incorrect.
6.2 : Emotion,
Motivation and Score: 0
Mood Accepted Answers:
Text Note : Subconscious motivations
Emotion,
Motivation and
4) In an ____, the individual faces a dilemma of choosing between or among alternatives or 1 point
Mood approaches that seem equally attractive

Consumer Approach-avoidance conflict

Attitude
Avoidance-avoidance conflict
Marketing Approach-approach conflict
Communications
Alternative conflict

No, the answer is incorrect.

Score: 0
Accepted Answers:
Approach-approach conflict

5) ____ is the drive to satisfy needs and wants, both physiological and psychological, through 1 point
the purchase and use of products and services

Product brand

Simple motive

Desired motive

Consumer motivation

No, the answer is incorrect.

Score: 0
Accepted Answers:
Consumer motivation

6) Psychologist ____ described motivation as a means of satisfying human needs 1 point

Ernest Dichter

Jagdish Sheth

Abraham Maslow

Carolyn Costley

No, the answer is incorrect.

Score: 0
Accepted Answers:
Abraham Maslow

7) ____ are affective responses that reflect the activation of deep-seated and value-laden 1 point
beliefs within the consumer

Desires

Wants

Needs

Emotions

No, the answer is incorrect.

Score: 0

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Consumer Psychology - - Unit 8 - Mood, Emotio... https://onlinecourses.nptel.ac.in/noc18_hs43/un...

Accepted Answers:
Emotions

8) Consumers experience emotions through a ____ 1 point

Decision-making process

Cognitive appraisal process

Series of buying processes

Series of analyzing processes

No, the answer is incorrect.

Score: 0
Accepted Answers:
Cognitive appraisal process

9) ____ is an affective state that is general and pervasive and that is much less intense than 1 point
emotions

Anger

Warmth

Desire

A mood

No, the answer is incorrect.

Score: 0
Accepted Answers:
A mood

10)Marketers have several opportunities to induce ____ in consumers, from service 1 point
encounters to point-of-purchase contact to marketing communications

Negative moods

Fluctuating moods

Positive moods

Mood swings

No, the answer is incorrect.

Score: 0
Accepted Answers:
Positive moods

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Consumer Psychology - - Unit 8 - Mood, Emotio... https://onlinecourses.nptel.ac.in/noc18_hs43/un...

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