28/07/2020 Consumer Psychology - - Unit 8 - Week 06 : Mood, Emotion and Cognition

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Unit 8 - Week 06 : Mood, Emotion and Cognition

Course
outline Assessment 6.2 : Mood Emotion
How to access
the portal
and Cognition
The due date for submitting this assignment has passed. Due on 2019-09-11, 23:59 IST.
Pre Requisite As per our records you have not submitted this assignment.
Assignment
All Questions are Compulsory
Overview of marks [ 1 x 10 ]
Foundation of
1) One needs food, water, warmth, and shelter in order to survive. These motives can be 1 point
Consumer
Behaviour considered ____

Complex motives
Week 2: Need
and Information Functional motives
Search Simple motives
Desired motives
Week 3: Alternate
No, the answer is incorrect.
Evaluation and Score: 0
Choice Accepted Answers:
Simple motives
Week 4:
Consumption 2) ____ is the result of social motives 1 point
and Post-
Purchase Choice of product
Behavior Choice of manufacturer
Choice of brand
Week 05 : Choice of outlet
Consumer
Perception and No, the answer is incorrect.
Score: 0
Cognition
Accepted Answers:
Choice of brand

https://onlinecourses.nptel.ac.in/noc19_hs64/unit?unit=29&assessment=51 1/4
28/07/2020 Consumer Psychology - - Unit 8 - Week 06 : Mood, Emotion and Cognition

3) In an ____, the individual faces a dilemma of choosing between or among alternatives or 1 point
Week 06 : Mood,
approaches that seem equally attractive
Emotion and
Cognition Approach-avoidance conflict

Lecture 01: Avoidance-avoidance conflict

Memory and Approach-approach conflict
Learning - II
Alternative conflict
(unit?
unit=29&lesson=30) No, the answer is incorrect.
Score: 0
Lecture 02: Accepted Answers:
Emotion, Approach-approach conflict
Motivation and
Mood - I (unit? 4) Marketers can trigger consumer motives by ____ 1 point
unit=29&lesson=31)
Inducing need recognition
Lecture 03:
Emotion, Triggering need-benefit segmentation
Motivation and Triggering subconscious motivation
Mood - II (unit?
All of the above
unit=29&lesson=32)
No, the answer is incorrect.
Text Note : Score: 0
Emotion, Accepted Answers:
Motivation and All of the above
Mood (unit?
unit=29&lesson=33) 5) In an ____, the same goal has both positive and negative characteristics 1 point

Quiz :
Approach-approach conflict
Assessment 6.1
: Memory and Approach-avoidance conflict
Learning Avoidance-avoidance conflict
(assessment?
Alternative-avoidance conflict
name=50)
No, the answer is incorrect.
Quiz : Score: 0
Assessment Accepted Answers:
6.2 : Mood Approach-avoidance conflict
Emotion and
Cognition 6) To activate consumer motives and thus guide marketplace behavior, the marketer must steer 1 point
(assessment? the consumer from an actual state to a ____
name=51)
Functional state
Feedback Form
(unit? Desired state
unit=29&lesson=61) Recognition state

Week 07 : Incidental state

Consumer No, the answer is incorrect.
Attitude Score: 0
Accepted Answers:
Week 08 : Desired state
Marketing 7) People purchase and use products and services in order to experience certain emotional 1 point
Communications
states or to achieve ____

Live Session Emotional needs

Emotional wants
Emotional goals
Emotional desires
No, the answer is incorrect.
Score: 0
Accepted Answers:

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28/07/2020 Consumer Psychology - - Unit 8 - Week 06 : Mood, Emotion and Cognition

Emotional goals

8) Dissatisfaction is a(n) “____” emotion that occurs when an event is perceived to be unpleasant1 point
or obstructive to achieving one’s goals

Conflict
Distress
Avoidance
Suppressed
No, the answer is incorrect.
Score: 0
Accepted Answers:
Distress

9) Cognitions of negative disconfirmation, underfulfillment of needs, and inequity are associated 1 point
with ____

Anger
Distress
Dissatisfaction
Disturbances
No, the answer is incorrect.
Score: 0
Accepted Answers:
Dissatisfaction

10)In making product and service decisions, consumers move through a(n) ____ 1 point

Approach-avoidance conflict
Sequence of choices
Implementing process
Functional process
No, the answer is incorrect.
Score: 0
Accepted Answers:
Sequence of choices

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28/07/2020 Consumer Psychology - - Unit 8 - Week 06 : Mood, Emotion and Cognition

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