OMBE307 Digital Marketing ASSIG IMP

1/29/24, 9:28 PM Online Degree
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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]
Unit 8 - Unit 6
Course outline

Unit 6 - Self Assessment
Online Questions
Doubt Assignment not submitted
Clearing
Sessions Instructions:
() Self Assessment Questions for Practice (Non-Graded)
Number of Questions: 10
 Attempts: Multiple
Unit 1 ()
1) Which of these is not a type of social media? 1 point
 Blogs and microblogs

Unit 2 () Social networking websites
Google Ads
 Collaborative projects
Unit 3 () Yes, the answer is correct.
Score: 1
 Feedback:
The Google Ads mobile app helps you stay connected to your campaigns while on the
Unit 4 ()
go with your smartphone.
 Accepted Answers:
Google Ads
Unit 5 ()
https://online-degree.swayam2.ac.in/dyp22_07_d01_s3_el15/unit?unit=29&assessment=31 1/5
 2) The popularity of a social network is usually evaluated based on the: 1 point
Unit 6 () Page rank

The number of ads
Social Media
The number of followers
Marketing
The number of links
(unit?
unit=29&lesson=30) No, the answer is incorrect.
Score: 0
Practice: Feedback:
social network is group of people in connection
Unit 6 - Self
Accepted Answers:
Assessment
The number of followers
Questions
(assessment? 3) Which of these are social networks focused on video content? 1 point
name=31)
Facebook, Twitter and LinkedIn
 Pinterest, Instagram and Flickr
Unit 7 () YouTube and Vimeo
Foursquare and Yelp
 No, the answer is incorrect.
Unit 8 () Score: 0
Feedback:
 social video is any video content that you create and share through social networks
Unit 9 () Accepted Answers:

YouTube and Vimeo

4) Google Alerts monitor the web for the content you are interested in. 1 point
Unit 10 ()
True
False
No, the answer is incorrect.
Score: 0
Feedback:
Yes it monitors the content one is nterested in while they search their query in any of
the search engines
Accepted Answers:
True
5) Post Planner app is designed for Instagram 1 point
True
False
Yes, the answer is correct.
Score: 1
Feedback:
It is designed for all the social media platforms to schedule their posts
Accepted Answers:
False
6) Tweets contain up to ___________ characters. 1 point
100
140
60
280
Score: 0
Feedback:
It has 280 characters
Accepted Answers:
280
7) Twitter is a type of _________________ platform. 1 point
Blogging
Interactive
Analytics
Microblogging
Score: 0
Feedback:
Twitter is an American microblogging and social networking service on which users post
and interact with messages known as "tweets"
Accepted Answers:
Microblogging
8) LinkedIn is a social network particularly useful in ___________ marketing. 1 point
PPC
SMM
B2B
B2C
Score: 0
Feedback:
business-to-business marketing refers to the marketing of products or services to other
businesses and organizations
Accepted Answers:
B2B
9) Social media marketing uses social networks in order to 1 point
Create a website
Promote a company and reach more users
Monitor online performance
Share content via newsletters
Score: 0
Feedback:
Social networking is the use of Internet-based social media sites to stay connected with
friends, family, colleagues, customers, or clients
Accepted Answers:
Create a website
10)Social media engagement refers to the possibility of 1 point
Encouraging the users to take part in an activity

Defining an effective approach to SMM
Choosing the perfect time to post
Analyzing the success of SMM strategy
Score: 0
Feedback:
Social media engagement measures the public shares, likes and comments for an
online business' social media efforts
Accepted Answers:
Encouraging the users to take part in an activity
Check Answers and Submit
Your score is: 2/10
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Unit 9 - Unit 7
Course outline

Online Questions
Clearing
Unit 1 ()
1) Which of the following is the form of mobile marketing? 1 point
 text
Unit 2 () voice call
graphic
 combination of text voice graphics
Unit 3 () No, the answer is incorrect.
Score: 0
 Feedback:
Mobile marketing is similar to advertising delivered over other electronic channels such
Unit 4 ()
as text, graphic and voice messages.
combination of text voice graphics
Unit 5 ()
 2) Which of the following is most common delivery channel for mobile 1 point
marketing?
Unit 6 ()
text
 voice call
Unit 7 () graphic
Search engine marketing
Mobile
Marketing No, the answer is incorrect.
Score: 0
and Feedback:
Strategies SMS messaging (text messaging) is currently the most common delivery channel for
(unit? mobile marketing.
unit=32&lesson=33) Accepted Answers:
text
Practice:
Unit 7 - Self 3) what is the key aspects of sending effective push notifications? 1 point
Assessment
Send highly personalized messages
Questions
Send on high frequency
(assessment?
Putting viral Contents
name=34)
Putting more Links
Unit 8 () Score: 0
Feedback:
Send highly personalized messages is the key aspects of sending effective push

notifications.
Unit 9 ()
Accepted Answers:
Send highly personalized messages

Unit 10 () 4) _________ is that which is able to generate interest and the potential sale of 1 point
a brand or product through messages that spread like a wild fire
Geo Marketing
Viral Marketing
Location based marketing
Traditional Marketing
Score: 1
Feedback:
Viral Marketing is one which gets spread like wildfire
Accepted Answers:
Viral Marketing
5) How many maximum character are allowed in sms marketing? 1 point
150 character
160 character
170 character
180 character
Score: 1
Feedback:
Keep the text under 160 characters, as it is a standard practice
Accepted Answers:
160 character
6) ____________is a marketing method that changes depending on where 1 point

potential clients are located
Geo Marketing
Viral Marketing
Score: 0
Feedback:
Location-based marketing is a marketing method that changes depending on where
potential clients are located
Accepted Answers:
7) Smart link to your app should auto-redirect based on which of the following 1 point
parameters?
Device type & OS

Screen size
OEM Brand
Operating system
Score: 0
Feedback:
Smart link to your app should auto-redirect based on Device type & OS parameters.
Accepted Answers:
Device type & OS
8) The use of social networks, web searches, IP addresses and smartphones to 1 point
target advertisements and information to a user's location is called ________.
Geo Marketing
Viral Marketing
Score: 0
Feedback:
The use of social networks, web searches, IP addresses and smartphones to target
advertisements and information to a user's location is called geo marketing.
Accepted Answers:
Geo Marketing
9) Geotargeting allows an advertising campaign to concentrate on a fixed locale 1 point

through mobile technology
True
False
Score: 0
Feedback:
Yes, geotargeting allows an advertising campaign to concentrate on a fixed locale
through mobile technology
Accepted Answers:
True
10)Delivering surveys via mobile devices is all about convenience and efficiency. 1 point
True
False
Score: 0
Feedback:
Yes, Delivering surveys via mobile devices is all about convenience and efficiency.
Accepted Answers:
True
Your score is: 2/10
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Answer Submitted.
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Unit 10 - Unit 8
Course outline

Online Questions
Clearing
Unit 1 ()
1) Can you choose your target group using facebooks ads? 1 point
 Yes
Unit 2 () No
Maybe
 Depends on ad
Score: 1
 Feedback:
Yes one can choose their target using facebook ads
Unit 4 ()
Accepted Answers:
Yes

Unit 5 () 2) Which of the following is NOT considered in Facebook's engagement metric? 1 point
 Share
Unit 6 () Comment
Like
 View
Score: 0
 Feedback:
View is not considered as an important Facebook engagemnt metric as compared to
Unit 8 ()
others
Facebook Accepted Answers:
View
Marketing
(unit? 3) What is the name of Facebook’s analytic package? 1 point
unit=35&lesson=36)
Glassdoor
Practice: Discovery
Unit 8 - Self Princeps
Assessment Insights
Questions No, the answer is incorrect.
(assessment? Score: 0
name=37) Feedback:
Facebook insights provides all the necessary analytical report to monitor ones
 post/page

Insights

4) What does NFO stand for? 1 point
Unit 10 ()
Network feed organisation
Novel feature orientation
News Feed Optimization
News Feed organisation
Score: 0
Feedback:
News Feed Optimization is the right answer
Accepted Answers:
News Feed Optimization
5) What does CTR stand for? 1 point
Client thought relation

Click through rates
Cost time response
Click through response

Score: 1
Feedback:
Click through rate is the right answer
Accepted Answers:
Click through rates
6) Facebook's analytic tool shows the names of people who have visited your 1 point
page.
True
False
Score: 1
Feedback:
Facebook never shares users personal detail like name, age, occupation to others
Accepted Answers:
False
7) A hashtag on Facebook should be unique from hashtags you use on other 1 point
social networks.
True
False
Score: 1
Feedback:
Hashtag functionality works similar in all the platform
Accepted Answers:
False
8) Facebook ______pages allows you to see statistics of your posts. 1 point
See who like

Analytics
Insights
Setting
Score: 0
Feedback:
Facebook insights provides you with the statistics of your post
Accepted Answers:
Insights
9) _______allows users to share their location on Facebook 1 point
CheckIN
PinPoint
Shout out
Four squares
Score: 0
Feedback:
Checkin allows user to update to share their location in a post
Accepted Answers:
CheckIN
10)_______ can be installed on outside webpages to allow consumers to 1 point

become a fan of your page
Like Button
Share Button
Message Button
Feed Button
Score: 0
Feedback:
Like button helps to gain fan for the page
Accepted Answers:
Like Button
Your score is: 4/10
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Unit 11 - Unit 9
Course outline

Online Questions
Clearing
Unit 1 ()
1) Search Engine Optimization can be defined as: 1 point

Unit 2 () A series of tasks conducted in the purpose of improving the website’s position in
the SERP
 A series of tasks conducted in the purpose of promoting the website through paid
Unit 3 () ads
A comprehensive link building strategy
 A strategy of promoting the website through social media
Score: 1
 Feedback:
A series of tasks conducted in the purpose of improving the website’s position in the
Unit 5 ()
SERP
A series of tasks conducted in the purpose of improving the website’s position in the
Unit 6 () SERP
 2) What is keyword research? 1 point
Unit 7 () Competitors’ analysis

Optimization of the text
 The process of determining which social media websites to use for promotion
Unit 8 () The process of determining which keywords to use to optimize the website
 Score: 0
Unit 9 () Feedback:
The process of determining which keywords to use to optimize the website
SEO Basics Accepted Answers:
(unit? The process of determining which keywords to use to optimize the website
unit=38&lesson=39)
3) SERP stands for: 1 point
Practice:
Unit 9 - Self Search engine report performance
Assessment Search engine result performance
Questions Search engine result page
(assessment? Search engine report page
name=40) No, the answer is incorrect.
Score: 0
 Feedback:
Unit 10 () Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google's
response to a user's search query.
Accepted Answers:
Search engine result page
4) Which of these tools is recommended for keyword research? 1 point
Google Analytics
Google Webmaster Tools
Google Keyword Planner
Google Trends
Score: 0
Feedback:
Keyword Planner's forecasts are refreshed daily and based on the last 7-10 days,
adjusted for seasonality.
Accepted Answers:
Google Keyword Planner
5) Which one of these optimization tasks should be done before you create a 1 point
website?
Keyword Research
Add a sitemap
Optimize written content
Add Content
Score: 0
Feedback:
The process of determining which keywords to use to optimize the website
Accepted Answers:
Keyword Research
6) SEO is an important part of modern business because it allows you 1 point

________________.
To have an online store

To start up a company
To collaborate on different project
To promote your business online and reach more people
Score: 0
Feedback:
It is the practice of increasing the quantity and quality of traffic to your website through
organic search engine results
Accepted Answers:
To promote your business online and reach more people
7) Links to a website are perceived as _______________ by search engines. 1 point
A vote of trust
Useless
Redundant
Part of SMM
Score: 0
Feedback:
Web analytics is the measurement, collection, analysis, and reporting of web data to
understand and optimize web usage
Accepted Answers:
A vote of trust
8) Visibility of a website is ________________. 1 point
Quantity of website pages that have been indexed by search engines

The occurrence when your website is easily found and displayed at the top of the
search results
Online promotion through search engine ads
The number of external links
Score: 1
Feedback:
Website Visibility is the process of getting your website found on the internet when your
prospects are searching for your related products and services
Accepted Answers:
The occurrence when your website is easily found and displayed at the top of the
search results
9) Off-Page SEO refers to enhancing the webpage’s popularity by associating 1 point

with influencers and other websites with large number of followers.
TRUE
False
Score: 0
Feedback:
Yes,Off-Page SEO refers to enhancing the webpage’s popularity by associating with
influencers and other websites with large number of followers.
Accepted Answers:
TRUE
10)Web analytics is the measurement, collection, analysis, and reporting of web 1 point
data to understand and optimize web usage.
TRUE
False
Score: 0
Feedback:
Yes, Web analytics is the measurement, collection, analysis, and reporting of web data
to understand and optimize web usage.
Accepted Answers:
TRUE
Your score is: 2/10
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Unit 12 - Unit 10
Course outline

Online Questions
Clearing
Unit 1 ()
1) It is the use of electronic coomunications and digital information processing 1 point
technology in business

Unit 2 () E-market
E-governement
 E-commerce
Unit 3 () E-logistic
 Score: 0
Unit 4 () Feedback:
Ecommerce is saling and purchasing products or services online
E-commerce
Unit 5 ()
 2) E-books, Music, Movies, etc. are example of 1 point
Unit 6 () Mobile education

Mobile advertising
 Mobile Entertainment
Unit 7 () Digital content products
 Score: 0
Unit 8 () Feedback:
Digital contents are e-books , music, Movies etc available on net\
Unit 9 () Digital content products
 3) Internet games, ring downloads are the example of 1 point
Unit 10 () Mobile education

Mobile advertising
Emerging
Mobile Entertainment
Trends in
Digital content products
Information
and No, the answer is incorrect.
Score: 0
Technology Feedback:
(unit? Classes using streaming audio and video are an exmple of mobile education
unit=41&lesson=42) Accepted Answers:
Mobile Entertainment
Practice:
Unit 10 - Self 4) It is a mode of electronic funds transfer from one bank account to another 1 point
Assessment bank account using the services of a clearing house
Questions
ECS
(assessment?
ATM
name=43)
NEFT
RTGS
Score: 0
Feedback:
It is a service your bank provides when you need to transfer funds from one bank
account to another electronically
Accepted Answers:
ECS
5) LMS is an abbreviation of 1 point
Learning Management System
Learning Marketing system

Learning Management Sources
Learning Material structure
Score: 0
Feedback:
A learning management system is a digital learning environment that manages all
aspects of a company's various training efforts.
Accepted Answers:
Learning Management System
6) ___________is an electronic signature 1 point
Digital Stamp
Digital Signature
Digital Protfolio
Digital Letter
Score: 1
Feedback:
A digital signature is a mathematical technique used to validate the authenticity and
integrity of a message, software or digital document.
Accepted Answers:
Digital Signature
7) E-commerce componenets require good management practices 1 point
True
False
Score: 0
Feedback:
E-commerce componenets require good management practices
Accepted Answers:
True
8) There are two types of Web based learning 1 point
True
False

Score: 0
Feedback:
Web based learning is often called online learning or e-learning because it includes
online course content
Accepted Answers:
True
9) "Classes using streaming audio and video are an exmple of ______education 1 point
"
web
digital
traditional
mobile
Score: 0
Feedback:
Classes using streaming audio and video are an exmple of mobile education
Accepted Answers:
mobile
10)_______ model which includes both the sale of surplus government goods to 1 point
business sector as well as procurement of goods and services
NIL
G2C
G2G
G2B
Score: 0
Feedback:
G2B model the initiative comes from a government organization and businesses are the
target group'
Accepted Answers:
G2B
Your score is: 1/10
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Unit 3 - Unit 1
Course outline

Online Questions
Doubt Your last recorded submission was on 2024-01-27, 18:41 IST
Clearing Previous Score: 50%
Sessions
()
Instructions:
Self Assessment Questions for Practice (Non-Graded)

Unit 1 () Attempts: Multiple
Basics of 1) Which products are people most likely to be more uncomfortable buying on 1 point
Digital the internet?
marketing Books
(unit? Furniture
unit=14&lesson=15) Autobiles
Practice: Engines
Unit 1 - Self Yes, the answer is correct.
Assessment Score: 1
Feedback:
Questions
Books - As people are yet very reluctant to buy luxury or overpriced item online
Accepted Answers:
Books
(assessment?
2) All of the following are advantages of using an intranet, except: 1 point
name=16)
Cross-platform capability
 Security restrictions so employees cannot access company's data from home
Unit 2 () Open standards
Reduced hardware and software costs

Unit 3 () Score: 1
Feedback:
 Security Restrictions - As security remains the main issue of an organization, intranet,
Unit 4 () to extend helps to provide that.
Accepted Answers:
 Security restrictions so employees cannot access company's data from home
Unit 5 ()
3) Internet virtual private networks are preferred over extra-nets for all of the 1 point
following reasons, except:

Unit 6 () Data can be encapsulated
Communications are kept private
 Good security
Unit 7 () Use of inexpensive leased phone lines

 Score: 0
Unit 8 () Feedback:
Data can be encapsulated, Communicationa are kept private and good security are
 preferred over extra-nets.
Accepted Answers:
Unit 9 ()
Use of inexpensive leased phone lines

4) What is the best way to make money "while you sleep"? 1 point
Unit 10 ()
By dreaming up good marketing ideas
Selling stuff on eBay
Having products on your website
Having a spouse who works the night shift
Score: 0
Feedback:
Having products on your website, for your customer to make purachase at any point of
time
Accepted Answers:
Having products on your website
5) What does SEO stand for? 1 point
Site Engine Optimization

Search Engine Optimization
Site Efficiency Optimization
Search Efficiency Optimization
Score: 1
Feedback:
It stands for Site Engine Optimization
Accepted Answers:
Search Engine Optimization
6) Common traditional marketing methods include____________ 1 point
Social Media Post

Website Content
Billboards
Email Campaigns
Score: 0
Feedback:
Billboards is one of the common traditional marketing methods
Accepted Answers:
Billboards
7) Google came into existence in 1999 1 point
True
False
Score: 1
Feedback:
It came into existence in 1998
Accepted Answers:
False
8) WhatsApp was launched in 2010 and was purchased by Facebook in 2014 1 point
True
False
Score: 0
Feedback:
WhatsApp was launched in 2010 and was purchased by Facebook in 2014
Accepted Answers:
True
9) Television commercials is an example of Traditional Marketing Method 1 point
True
False
Score: 0
Feedback:
Yes it is an example of Traditional Marketing Method
Accepted Answers:
True
10)Common digital marketing methods include _________ 1 point
Social Media Post

Magazine Content
Billboards
Brochure
Score: 0
Feedback:
Social Media post is one of the common digital marketing methods
Accepted Answers:
Social Media Post
Your score is: 4/10
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Unit 4 - Unit 2
Course outline

Online Questions
Clearing
Unit 1 ()
1) Find the odd one out which is not a benefit of e-commerce 1 point
 Ease of navigation
Unit 2 () Fast loading time
Clear Policies
CRM and Loss of time
Digital
Marketing Score: 0
(unit? Feedback:
unit=17&lesson=18) As it saves time while you search your favourite stuff and are equipped with multiple
option
Practice: Accepted Answers:
Unit 2 - Self Fast loading time
Assessment
Questions 2) Social media marketing is the use of social media platforms to connect with 1 point
(assessment? your audience to build your:
name=19) Brand
 Increase sales
"Drive website traffic "
Unit 3 ()
Divert customers
Score: 0
Unit 4 ()
Feedback:
Social media marketing allows you to build your brand

Accepted Answers:
Unit 5 () Brand
 3) Voice SEO is the optimization of 1 point

Unit 6 ()
Index
 keywords and keywords phrases

Crawlers
Unit 7 ()
voices
 Yes, the answer is correct.
Score: 1
Unit 8 ()
Feedback:
It is the optimization of keywords and keyword phrases

Accepted Answers:
Unit 9 () keywords and keywords phrases
 4) E-tailing is the selling of retail goods on the internet. 1 point

Unit 10 ()
TRUE
FALSE
Score: 0
Feedback:
Yes, etailing means selling of retail goods on the goods.
Accepted Answers:
TRUE
5) PPC is a fundamental part of digital marketing 1 point
TRUE
FALSE
Score: 1
Feedback:
No it is only essentail when it comes to paid part of digital marketing
Accepted Answers:
FALSE
6) Search is often the primary source of _____________________ 1 point
Digital Traffic
Blacklisting
white hat seo
black hat seo
Score: 0
Feedback:
Search is the primary source of digital traffic
Accepted Answers:
Digital Traffic
7) Search engine advertising is one of the most popular forms of PPC. 1 point
TRUE
FALSE
Score: 0
Feedback:
Yes it indeed is.
Accepted Answers:
TRUE
8) E-tailing is synonymous with _____________________ transaction. 1 point
B2B
B2C
C2C
C2G
Score: 1
Feedback:
B2C- As there is no mediatiar on the process of purchase
Accepted Answers:
B2C
9) ____________________ pushes the business world out of the industrial age 1 point
and into the information age.
Digital Media
Digital Marketing
Social Websites
Ecommerce Websites
Score: 0
Feedback:
Digital Media pushes the business world out of the industrial age and into the
information age
Accepted Answers:
Digital Media
10)Optimizing your site and content can help pages rank _______________ in 1 point
the search results.
higher
in last 10
in last 6
first
Score: 0
Feedback:
It helps rank it higher first than how it ranked before.
Accepted Answers:
higher
Your score is: 3/10
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Unit 5 - Unit 3
Course outline

Online Questions
Clearing
Unit 1 ()
1) The dimension of e-commerce enables commerce across the boundries of 1 point
coountry

Unit 2 () interactivity
global reach
 richness
Unit 3 () uniquibity
E- Score: 0
COMMERCE Feedback:
(unit? The dimension of e-commerce that enables commerce across national boundaries is
unit=20&lesson=21) called global reach. Global Reach refers to a business initiative to increase the access
between a company and their current and potential customers through the use of the
Internet.
Accepted Answers:
Practice:
global reach
Unit 3 - Self
Assessment 2) Which of the following model is part of E-Governance: 1 point
Questions G2B
(assessment? G2C
name=22) B2G
C2G

Score: 0
Feedback:
 C2G as individual consumer interacts with the government.
C2G

Unit 6 () 3) which of the following is not a major type of e-commerce 1 point
C2B

B2C
Unit 7 () B2B
C2C

Unit 8 () Score: 1
Feedback:
 B2C- As it is more technical than the rest
B2C

Unit 10 () 4) Which is not a type of e-commerce 1 point
C2B
B2S
B2B
C2C
Score: 1
Feedback:
There is no such concept as B2S.
Accepted Answers:
B2S
5) Electronic commerce businesses buy information about individuals’: 1 point
Personal details
Shopping habits
Webpage visitation listings
All the browsing history in the portal
Score: 0
Feedback:
The Ecommerce sites you visits collect all the information that you click or feed during
the session
Accepted Answers:
All the browsing history in the portal
6) ……………………..e-commerce consists of the sale of products or services 1 point

from a business to the general public
B2G
B2E
B2B
B2C
Score: 0
Feedback:
Most companies that sell directly to consumers can be referred to as B2C companies.
Accepted Answers:
B2C
7) ……………..e-commerce transaction has the advantage of eliminating 1 point

middlemen.
B2G
B2E
B2B
B2C
Score: 0
Feedback:
As there is dirct communication with customer no need of middlemen.
Accepted Answers:
B2C
8) ………………….e-commerce involves the electronic facilitation of transaction 1 point

between customers through some third party.
C2C
B2E
B2B
B2C
Score: 0
Feedback:
C2C e-commerce is a type of trade relations where both sellers and buyers are
consumers, not businesses
Accepted Answers:
C2C
9) E-commerce does not improve the brand image of the company. 1 point
TRUE
FALSE
Score: 1
Feedback:
It helps rank it higher first than how it ranked before, thus helping the brand imgae.
Accepted Answers:
FALSE
10)E-commerce reduces paperwork. 1 point
TRUE
FALSE
Score: 0
Feedback:
Ecommerce provides a provision to function efficiently with lesser paper work.
Accepted Answers:
TRUE
Your score is: 3/10
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Unit 6 - Unit 4
Course outline

Online Questions
Clearing
Unit 1 ()
1) In which way can you benefit from sharing links on social media? 1 point
 Creating new content

Unit 2 () Increasing the number of followers
Generating traffic
 Scheduling posting
Score: 0
 Feedback:
Helps you get more organic traffic in your website
Unit 4 ()
Accepted Answers:
Web Generating traffic
Planning and
2) contents on social media can be shared by 1 point
Web Images
Analytics Texts
(unit? Videos
unit=23&lesson=24) Sharing URL
Practice: No, the answer is incorrect.

Score: 0
Unit 4 - Self
Feedback:
Assessment A social media share link is a URL that when clicked populates a set message and
Questions image that can be shared on social media.
(assessment? Accepted Answers:
name=25) Sharing URL
 3) In order to identify the users, web analytics tools need to report on? 1 point
Unit 5 () user sessions

Unique users
 Page Views
Unit 6 () Clicks
 Score: 0
Unit 7 () Feedback:
In order to identify the users, web analytics tools need to report on user sessions (also
 referred to as visits).

user sessions

4) The most common user identification technique is via? 1 point
Unit 9 ()
Sessions
 Cookies
Unit 10 () Page View
Clicks
Score: 1
Feedback:
Nowadays, the most common user identification technique is via cookies which are
small packets of data that are usually deposited on the users computer hard disk when
the person visits a website.
Accepted Answers:
Cookies
5) Publishing ads through Facebook would fall under which media type? 1 point
Owned media, because of your Facebook Page
Social media channel

Paid media
Depends on the campaign parameters you add to your landing page link
Score: 0
Feedback:
Don't confuse owned and paid media. Leveraging Twitter, Facebook, and LinkedIn ad
networks falls under the paid category, while posting on your own Facebook page
would be owned media. Interacting on someone else's Facebook page or account
would fall under the earned media category.
Accepted Answers:
Paid media
6) Current changes in behaviors clearly show that _____________________ is 1 point

taking over more and more of consumer online searches
Social Media
Mobile
Internet
Blog
Score: 1
Feedback:
As almost 8 out of 10 person owns a mobile phone and has easy access to internet.
Accepted Answers:
Mobile
7) If you want to track traffic from social media, you should use 1 point
_____________________.
Social media insights

Social media ads
URL shortening services
Photos and Videos
Score: 0
Feedback:
Social media insights enables you to track the traffic in the respective portals and
further bifurcate it under different segments
Accepted Answers:
Social media insights
8) Adding _______________ can help you increase the performance of social 1 point
media ads.
Tags
Images
Budget
Title
Score: 0
Feedback:
Adding tags help your post to become more optimized and easily readable for the bots
Accepted Answers:
Tags
9) Google Analytics can only recognize returning users on websites, not on 1 point
mobile apps.
TRUE
FALSE
Score: 1
Feedback:
Google analytics captures data of both Web and Mobile/App users
Accepted Answers:
FALSE
10)Behavioral targeting may be data centered 1 point
TRUE
FALSE
Score: 0
Feedback:
Yes behavioural targetting is usually data centered
Accepted Answers:
TRUE
Your score is: 3/10
FOLLOW US

Answer Submitted.
X
Unit 7 - Unit 5
Course outline

Online Questions
Clearing
Unit 1 ()
1) How important is the authentication process in email marketing? 1 point
 Not Important
Unit 2 () Can be skipped
Very Important
 depend on individual
Score: 0
 Feedback:
Email authentication is used as a way to verify that an email is from you or your
Unit 4 ()
business. Email authentication is an important process in improving your deliverability
score and can also help to prevent spoofing and phishing scams.
Accepted Answers:
Very Important
 2) In which type of email campaige, advertisment are sent to target group of 1 point
Unit 5 () customer?
E-mail Direct email marketing

marketing Indirect email marketing
(unit? Spamming
unit=26&lesson=27) spoofing
Practice: Score: 0
Unit 5 - Self Feedback:
Assessment As under direct email marketing we know exactly who are target audience is.
Questions Accepted Answers:
(assessment? Direct email marketing
name=28)
3) In developing your next email campaign, you have to make a case to develop 1 point
 a responsive email. What is the key factor of responsive design to persuade your team?
Unit 6 () People open emails on smartphones more than any other device.
Responsive design means designing for iPhones.

People open emails multiple times on a variety of devices. So, the email needs to
Unit 7 () render properly regardless.
Responsive design means mobile-first thinking.

Unit 8 () Score: 0
Feedback:
 Responsive design enables recipients to have similar experiences with the same email
Unit 9 () on a variety of devices.
Accepted Answers:
 People open emails multiple times on a variety of devices. So, the email needs to
Unit 10 () render properly regardless.
4) ___________ is defined as, “The number of email recipients who consistently 1 point
open and interact with emails as a percentage of list size.”
Active Ratio
Click Rate
Subscribe Rate
Unsubscribe rate
Score: 0
Feedback:
Active ratio gives an idea how recipents are responding to your emails.
Accepted Answers:
Active Ratio
5) ________ emails are also known as alerts and auto-responders. 1 point
Newsletter
Notification
Digest
Lead Nurture
Score: 1
Feedback:
As these emails notify the recipient each time something happens, and these actions
are also known as triggers
Accepted Answers:
Notification
6) Open rates are more influenced by _____. 1 point
Industry
Word choice
Personalization
The day email is sent
Score: 0
Feedback:
Personalization is the key factor in email design and development. Details such as
products, words, and industry along with the personalization increase the effectiveness.
Accepted Answers:
Personalization
7) What are the goals that marketers should strive for in email marketing? 1 point
Spend less time on email marketing.

Increase open rates and click rates.
Increase spam rates.
Decrease deliverability rates.
Score: 1
Feedback:
Increasing open rates and click rates are the goals for marketers to constantly evaluate
and improve.
Accepted Answers:
Increase open rates and click rates.
8) What is a best practice for sending an email communication from a brand? 1 point
Including only the employee name.

Including employee's first name.
Sending from multiple employee accounts.
Identifying the brand name.
Score: 0
Feedback:
Identifying the brand name is a best practice. You can also include an employee's name
but always with the brand name.
Accepted Answers:
Identifying the brand name.
9) Emails containing videos have higher open rates and click through rates. 1 point
TRUE
FALSE
Score: 0
Feedback:
Emails containing videos have 19% higher open rates and 65% higher click-through
rates.
Accepted Answers:
TRUE
10)The goals of email marketing should not be measurable. 1 point
TRUE
FALSE
Score: 1
Feedback:
It should always be measurable
Accepted Answers:
FALSE
Your score is: 3/10
FOLLOW US

Assignment: 1
Instructions:
Maximum Marks: 30
Each question carries 1 Mark.
All questions are compulsory.
Attempts: 1
1
One advantage a non–profit has when opening a private social network is
its tax-exempt status makes the startup cost of a private social network
more affordable.
its supporters tend to spend more time using social networks.
that it has an immediate user base of people interested in the cause.
its supporters have a higher tolerance for marketing messages.
2
Larger social networking sites
will force niche social networks out of business.

set social media trends.
are expected to see declining growth rates.
are a better fit for most nonprofit organizations.
3
What methods of social network marketing should a company always use?
Blogging the only

Twitter, Blogs, Facebook
YouTube
Depends on the company, their product, their audience
4
What is the term adopted for updates by Twitter users?
Tweets
Twoots
Twinks
Posts
5
What is meant by Brand Management?
Managing the marketing staff

Management of the marketing budget
The company executive management team
Creating a consistent image for the company
6
Why is it important to post to a blog regularly?
It reduces the cost per blog post

Keep readers engaged and also give search engines content to index
It gives the social media marketing specialist something to do.
It allows more chances for the company to put
7
What can a company do on Facebook apart from their page to create a following?
Post more updates than usual

Post controversial posts
Use several pictures
Use Groups, both companies originated and posting to other groups
8
How can a company ensure that the proper audience finds their YouTube videos?
Post links on the company blog to the YouTube videos

There is no method to effectively direct people to the company videos
Use of keywords
Sending out mail advertisements
9
In a company who should own the social marketing plan?
Head of Marketing
CFO
President
Operational staff
10
What is “social media optimization”?
Creating content which easily creates publicity via social networks

Writing clear content
Creating short content which is easily indexed
Hiring people to create content for social networks
11
Which of the following would be leveraging both social network and traditional
marketing?
Handing out print advertisements with a coupon for a store

A print advertisement in a magazine which drives people to a website where
there is a free trial offer
Posting an advertisement on a message board
Hosting a video ad on YouTube not otherwise seen elsewhere
12
How does creating a social network marketing plan differ from a traditional
marketing plan?
The brand image should be completely different for social marketing

The staff requirements and skill sets for social marketing are different
There is no need for a social marketing plan, but a social marketing plan is
required for traditional marketing
Other than the method of delivery, a marketing plan, either way, will be
similar
13
What is the difference between a brand keyword and a non-brand keyword?
A brand keyword is more expensive, a non-brand keyword is less expensive

A brand keyword receives less traffic, a non-brand keyword receives more
traffic
A brand keyword has more variations, a non-brand keyword has fewer
variations
A brand keyword includes a brand’s name, a non-brand keyword does not
include a brand’s name
14
What is one benefit of running search ads for brand keywords?
They always appear first in the search results, above other ads
They protect your traffic if a competitor bids on your brand keywords
They see a higher click-through rate than non-brand keywords
They are significantly less expensive than search ads for other keywords
15
If you have a keyword set to broad match, but you want to select specific keywords
that must be included in the search query for your ad to be displayed, what would
you use?
A negative keyword
A phrase keyword
A broad match modifier
A phrase match modifier
16
Which of the following represents a phrase match keyword?
+smart tv
-smart tv
[smart tv]
“smart tv”
17
Which of the following represents a broad match keyword?
wall art
“wall art”
wall +art
-wall art
18
Which of the following is valuable in increasing a page rank?
Paying for placement

Static content
Quantity of links from other highly ranked pages to your site.
No contact information
19
Management gurus have extended PEST to PESTLE
True
False
20
ATL does not stand for Above the Line in advertising strategies
True
False
21
PoS are basically the billing counter in a retail store
True
False
22
Digital Marketing is the process of using these social platforms to send out
information about your organization, or collect feedback about your products by the
use of electronic media.
True
False
23
Keyword optimization ensures that keywords that are relevant for your webpage
are present in the right amount across your website content.
True
False
24
Digital Marketing will not overtake Traditional Marketing as more effective
mechanism of communicating your value proposition to customers
True
False
25
Social networks are organized primarily around __________.
brands
people
discussions
interests
26
Social networks have enormous information sharing capacity. As such, they are a
great distribution channel for ____________.
customer feedback
viral content
exclusive coupons
marketing messages
27
People who had earlier visited the site is __________ Customising advertisement
to.
Search retargeting
Contextual marketing
Remarketing
Retargeting
28
Product development comes from_________ source of idea.
internal sources
external sources
product extension
Internal and external sources
29
____________communication process, receiver and sender are classified as
functions
parties
tools
channels
30
media and message are considered as_____________ in communication process
tools
channels
functions
parties
Assignment: 2
Instructions:
Assignment 2 is based on the following text/paragraph of case study/situational exercise etc. You
first need to read this text and then answer the following MCMR i.e. Multiple choice multiple
response questions.
Each question carries 2 Mark
All Five Questions are Mandatory.
Attempts: 1
Mercado Libre company is challenging them as to engage MercadoLibre customers and increase
conversion through targeted ads. Their target audience is Consumers in Latin America. They do
some actions on this as follows: 1. The initial user pool identified by first-party data was
retargeted with dynamic banners based on their previous behaviour on the advertiser’s site. 2.
Messages and image versions were tailored to each user based on their previous activities,
products they browsed or the date of their last purchase. 3. Headway Digital set up XML
(Extensible Markup Language) feeds and application programming interfaces (APIs) to serve the
most relevant ad version for each user – automatically and with no manual versioning, using
Headway DSP. By serving highly relevant ads to each user, this advertiser was able to generate
higher conversions and higher average spend than static ads, with extremely low production
costs and cost per acquisition (CPA). The result they found is: Return on ad spend increase to + 300
per cent, Conversion rate increases almost + 212 per cent, Clicks per conversion increase almost
68 per cent and Conversions are increases to + 1,167 per cent.
1
2 Which of the following is the form of mobile marketing?

text
Search engine marketing
customer lead
voice call
3 Which of the following is a type of mobile ad extension?

Download extension
video extension
Call extension
App extension
4 Through this case study, What are Native Ads we can consider?
Ads that do not mention that they are ads
Ads that look and feel like the app
Ads that look like the app
Ads that are built with Java and HTML
5 XML is designed to?

design
transport
store
send
6 Through market segmentation, companies divide large, heterogeneous markets into smaller
segments that can be reached more ________ with products and services that match their unique
needs.
Efficiently
effectively
Intensely
Indirectly
Submit Subjective MCQ Assignments
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1/29/24, 9:28 PM Online Degree

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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]

 Blogs and microblogs

 2) The popularity of a social network is usually evaluated based on the: 1 point

Unit 6 () Page rank

Unit 9 () Accepted Answers:

5) Post Planner app is designed for Instagram 1 point

6) Tweets contain up to ___________ characters. 1 point

7) Twitter is a type of _________________ platform. 1 point

8) LinkedIn is a social network particularly useful in ___________ marketing. 1 point

9) Social media marketing uses social networks in order to 1 point

10)Social media engagement refers to the possibility of 1 point

Encouraging the users to take part in an activity

Check Answers and Submit

Your score is: 2/10

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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]

5) How many maximum character are allowed in sms marketing? 1 point

6) ____________is a marketing method that changes depending on where 1 point

Device type & OS

9) Geotargeting allows an advertising campaign to concentrate on a fixed locale 1 point

Check Answers and Submit

Your score is: 2/10

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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]

Unit 9 () Accepted Answers:

5) What does CTR stand for? 1 point

Client thought relation

Click through response

8) Facebook ______pages allows you to see statistics of your posts. 1 point

See who like

9) _______allows users to share their location on Facebook 1 point

10)_______ can be installed on outside webpages to allow consumers to 1 point

Check Answers and Submit

Your score is: 4/10

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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]

 2) What is keyword research? 1 point

Unit 7 () Competitors’ analysis

4) Which of these tools is recommended for keyword research? 1 point

6) SEO is an important part of modern business because it allows you 1 point

To have an online store

7) Links to a website are perceived as _______________ by search engines. 1 point

8) Visibility of a website is ________________. 1 point

Quantity of website pages that have been indexed by search engines

9) Off-Page SEO refers to enhancing the webpage’s popularity by associating 1 point

Check Answers and Submit

Your score is: 2/10

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DYP » OMBE307 - Digital Marketing - [Batch : Jul 22]

 2) E-books, Music, Movies, etc. are example of 1 point

Unit 6 () Mobile education

 3) Internet games, ring downloads are the example of 1 point

Unit 10 () Mobile education

5) LMS is an abbreviation of 1 point