Title

Client/THE PLAID AGENCY

Date

FFA National Officers Social Media Research

Luke O’Leary
Instagram: 7,970 followers, averages around 2,000 likes per post
 Must post more frequently. There are some gaps in between content of 3+weeks.
 Good at tagging locations on the photos.
 Has Instagram story highlights set up and sectioned off nicely. Posting more frequently on the
stories feature, tagging locations and hashtags on the stories, and making extra highlight
categories for each big FFA event would help boost FFA engagement.
 More detailed captions on each photo detailing how what is happening in the photo is helping
FFA. (ex. There are posts of Luke in Japan, but there is no explanation as to why he is there,
what he is doing there, or how it relates to the growth of the organization).
Twitter: 362 followers
 Doing great with retweeting FFA’s tweets.
 Continue to retweet FFA related posts from fellow officers.
 Tweet more about FFA from the account, not only retweeting.
 Use hashtags on twitter and tag FFA in any photos or tweets relating to the organization.
Facebook: 1,897
 Add FFA National Officer to the biography.
 Continue to tag FFA in all related posts.
 Posting unique content that is exclusive to Facebook. Since Facebook allows for longer posts,
use this platform to tell more in-depth stories about what the your travels are doing for FFA.

Layni LeBlanc
Instagram followers: 3,723, 800 likes average per post
 Great at posting photos of the whole group of officers.
 Great with frequency of posts and tagging locations.
 Add the title of an FFA Officer to the biography.
 Is currently using the Instagram highlights feature.
o Start using more frequently and add content for each FFA adventure.
o Start using hashtags and tag locations in the stories.
o Great at using engagement drivers such as the question/answer feature, boomerangs,
etc. Continue to use these more and save them to the Instagram highlights.
o Add more highlight sections. Can do this by separating content from each FFA trip,
different conferences, behind the scenes shots of the group of officers, and more.
Twitter: 202 followers
 Doing a great job tagging and storytelling about other FFA officers.

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Client/THE PLAID AGENCY
Date

 Tweet updates on what is happening with FFA.

 Use more hashtags and tag FFA more frequently when posting about the organization.
 Needs more engagement overall.
 Retweet more of the fellow officers’ tweets.
 Post more photos and tagging FFA.
Facebook: No friends
 No posts on this platform, grow this by posting photos of FFA trips, telling stories, and uploading
more in-depth posts about the progress made with FFA at each location visited.

Shea Booster
Instagram: 4,062 followers, about 1,200 engagements per post
 Begin using the stories feature and save them using the highlights.
o Make multiple sections for each topic. ex. Tabs separating each FFA trip, different
conferences, behind the scenes shots of the group of officers, and more.
 Needs much greater frequency of posts.
 Doing great at tagging locations.
Twitter: 102 followers
 Begin retweeting and engaging more with FFA itself.
 Add a biography including the title of FFA officer.
 Engage and tag other officers in tweets. Ex. telling a short story about the day and tagging
another officer.
 Much more content overall on this account.
 Make sure to post FFA related content.
 Tag locations and explain what is happening for FFA at that location.
Facebook: 2,425
 No posts. Begin posting about FFA and important projects being worked on.
 Continue to have FFA positions listed on the account.

Jordan Stowe
Instagram: 5,075 followers, around 1,000 likes per post
 Great content that is funny and witty.
 Great frequency of posts and tagging locations and people.
 Continue to be funny with the posts, but also let the audience know how your travels and time
with the FFA is impacting and promoting the organization.
 Is currently using the Instagram highlights feature.
o Start using more frequently and add content for each FFA adventure.
o Start using hashtags and tag locations in the stories.

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Client/THE PLAID AGENCY
Date

o Great at using engagement drivers such as the question/answer feature, boomerangs,

etc. Continue to use these more and save them to the Instagram highlights.
o Add more highlight sections. Can do this by separating content from each FFA trip,
different conferences, behind the scenes shots of the group of officers, and more.
Twitter: 984 followers
 Great biography and linking other social platforms.
 Great amount of content.
 Doing great with retweeting other officers’ tweets as well as FFA tweets.
 Continue to use more hashtags and tag FFA in related tweets.
 Check in using location and tell the audience what is happening there and how it affects FFA.
 Great at producing fun anecdotal stories of small moments with the officers while traveling.
o Continue to tag the officers that are being tweeted about.
Facebook: 571 friends
 Great at producing longer posts that explain what her next step includes with FFA.
 More frequent content would be helpful, but more important to post those longer posts that tell a
story.
 Doing great with posting content that is not already up on another platform.
 Continue to reply to comments and engage with the audience.

Ridge Hughbanks
Instagram: 6,921 followers, close to 2,000 likes per post
 Doing well at tagging people and locations on each post.
 Instagram needs to have more content. Up posts to at least a couple a week.
 Not currently taking advantage of the Instagram stories and highlights features.
o Start using more frequently and add content for each FFA adventure.
o Start using hashtags and tag locations in the stories.
o Great at using engagement drivers such as the question/answer feature, boomerangs,
etc. Continue to use these more and save them to the Instagram highlights.
o Add more highlight sections. Can do this by separating content from each FFA trip,
different conferences, behind the scenes shots of the group of officers, and more.
Twitter: 1,346
 Begin retweeting and engaging more with FFA itself.
 Add a biography including the title of FFA officer.
 Engage and tag other officers in tweets. Ex. telling a short story about the day and tagging
another officer.
 Much more content overall on this account.
 Make sure to post FFA related content.
 Tag locations and explain what is happening for FFA at that location.

2019 THE PLAID AGENCY. All Rights Reserved.

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Client/THE PLAID AGENCY
Date

 Use the following to create more engaged viewers.

Facebook: No account found

Adrian Schunk
Instagram: 2,018 followers, around 800 likes per post
 Up frequency of posts and more engaging captions.
 Doing well with tagging people and locations.
 Not currently taking advantage of the Instagram stories and highlights features.
o Start using more frequently and add content for each FFA adventure.
o Start using hashtags and tag locations in the stories.
o Great at using engagement drivers such as the question/answer feature, boomerangs,
etc. Continue to use these more and save them to the Instagram highlights.
o Add more highlight sections. Can do this by separating content from each FFA trip,
different conferences, behind the scenes shots of the group of officers, and more.
Twitter: No account found
Facebook: 1,084 friends
 Larger audience with over 1,000 friends.
 Use that audience by posting more frequently, and content specific to Facebook as well.
 Add FFA to the biography.
 Post more pictures related to FFA and tag the organization.
 Tag fellow officers in posts.

Social Media Tips for all Officers

Instagram:
 There are no, or few hashtags on any recent post. Find hashtags that relate to what is happening
in the photo, or use the #FFA when it is an FFA related post. Use hashtags that have
engagement and are commonly used.
 Ask questions of the audience in the caption to drive engagement up. This prompts followers to
comment, and in turn puts that post higher in the algorithm.
 Post more photos of networking and projects that are being worked on specifically for FFA.
 Explain to the followers what is happening in these photos and how it is benefiting FFA. Many
followers are there for FFA related content. Give them as much information as possible.
 Begin using Instagram Live when possible to capture anything that is being taught so that the
followers can learn as well.
 Respond to as many comments as possible to keep a loyal fan base.
Twitter:

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Client/THE PLAID AGENCY
Date

 Try to use the same handle and profile photo on each platform. This makes it easier for followers
to search on each app.
 Continue to retweet and engage with the FFA twitter page. Tag them and retweet as much as
possible. Add push notifications for when they tweet to make it easier to retweet and engage
more frequently and are up to date on their latest news.
 Tag locations on tweets and explain what work is happening for FFA at this location.
Facebook:
 Longer posts about what is happening with the officers. Explain to the audience what is
happening during the travels and what everyone is up to in helping the organization.
 Continue to link Facebook and Instagram posts for short updates, but also give Facebook friends
a longer summary of travels and FFA updates.

2019 THE PLAID AGENCY. All Rights Reserved.