RED PHYSICAL. It has the longest wavelength, screams
power, strength, masculinity and has ability to grab our attention first. BLUE INTELLECTUAL. It is the color that affects mentally. Strong blues will stimulate clear thought and lighter while soft blues will calm the mind and aid concentration. In research it is appeared to be the world’s favorite color but it can be also perceived as cold, unemotional and unfriendly YELLOW EMOTIONAL. Color yellow has the ability to lift our spirit and our self-esteem. It screams confidence, friendliness and it can also be appeared as depression, anxiety and suicide. GREEN BALANCE. It has harmony, restoration, environmental and it can be appeared as blandness, boredom and enervation VIOLET SPIRITUAL. It has the shortest wavelength. It has something to do with royalty even into the realms of spiritual values. ORANGE It is a combination of red and yellow. It focuses our mind on issues of physical comfort which is food, warmth, shelter etc. PINK Pink also affects us physically like red but it soothes rather than stimulates. It is the powerful color in psychology. GREY This color has no direct psychological properties. It can be also depressing like the color yellow. BLACK Black is all colors, totally absorbed. It is said that black is the absence of light since no wavelengths are reflected in it. It is also creates perception of weight and seriousness. WHITE It reflects the full spectrum into our eyes. It screams purity, simplicity, sophistication and also coldness.
BROWN It is made up of red and yellow with a large amount of
black. It is much softer and warmer than black. It associates with the earth and the natural world. LINES MEANINGS Contour lines It is used to define edges, to create boundaries. Dividing lines It can also define the edges like contour lines but they divide spaces. Decoration lines It is used to embellish an object. The example of this is the cross hatching, hatching etc. Gesture lines These lines are quick and continuous lines used to capture form or to form a sense of movement. Thin Lines These lines are fragile, appear easy to break or knock over but it is also delicate. Thick Lines Unlike thin lines, think lines are not easy to break or knock over. It is bold and give emphasis to nearby elements Horizontal Lines These lines are stable and secure they can’t fall over. It is parallel to the horizon. Vertical Lines It is perpendicular to horizon. It is accentuate height and convey a lack movement. Diagonal Lines Diagonal lines are unbalanced lines. They filled with restless and uncontrolled. Curved Lines It is softer than straight lines, they sweep, bend, change direction and turn gracefully between two point. Zigzag Lines These lines are dynamic, it creates excitement and intense movement.