ECO-1

BACHELOR'S DEGREE PROGRAMME

Term-End Examination
N- December, 2009
Ln ELECTIVE COURSE : COMMERCE
N
ECO- 1 : BUSINESS ORGANISATION

Time : 2 hours Maximum Marks : 50

(Weightage 70 %)

Note : Attempt both Part - A and Part - B.

PART - A
1. Distinguish between any two of the following. 5+5
Company form of business organisation
and cooperative society form of business
organisation.
Ownership capital and borrowed capital.
Departmental store and super market.
Insurable risks and Non-insurable risks.

2. Write short notes on any two of the following : 5+5

Pricing policy of public utilities.
Any five primary functions of stock
exchanges.
Direct mail as a medium of advertising.
Bank overdraft as a method of short-term
finance.

ECO-1 1 P.T.O.
 PART - B

Attempt any three of the following questions :

Define the term business ? Explain its features
and objectives. 2+5+3

Explain various methods of raising long term

capital. 10

State the features of an ideal medium of

advertising. Explain briefly the various media of
advertising and suggest which of them is ideal in
3+7
all respects.
"The relationship between a banker and the
customer is primarily that of a debtor and
creditor." Discuss. 10
Compare the Departmental form of organisation
in public enterprises with statutory corporation
form of organisation. Which of these two forms
would you prefer for managing public enterprises

and why ? 5+5
(a) What are the essentials of a good transport
systems ?
(b) Write a short note on 'aids to trade'. 5+5
-o0o-

ECO-1 2


-3-Errru ch ?t.)

t7TIZF, 2009

: ukrti
: 4416-1

TT-472/ : 2 Eirr- ^rf : 50

3.w :50

( TR a,170 %)

: t.9'11,5 A agar Gfu.5 B

(gu5 - A

1. r-i 4forud 4-4 -4 5+5

cl--11 cHIRi ci-) chi tc04 air cli1

c\ (-1 I

I iiccf 1=M- 1:M' I

"N TFIt E 1 I Z eft 011\3111 I

.114-w41,q--1-fuTr

2. 1:14-i Fri d .# 4R-Tff I fire : 5+5

r1 ail y X11 1 -4-4-r*-24-rA ch1 1,1 4-R-1 fi r.-1tI

ch 7T\1-
4"q. 1-11-G 71.2 I

Tcrwg t fi y -14 --rt I

t tc -1 ft 3-1)—dqzE

ECO-1 3 P.T.O.
 (5u5 - B

ril—IGPIci # TI7-j drH fg7-

.1-)1 i-troTr EfT q1f-s)i T :rk 9 -P7T -ff 2TT Ztrqz
og Itsq l tIr---A7 I 2+5+3

.{.4)1(.1 -I TA' n31, cb1 faf7--N1* cn1 .,--iRY-11W1. 7 I 10

fq71-Ti t Timzi-T4

fa-jrtri *-)TI cifts.qi

f) i -4 7,1-r -41-rwq- 7 -OE 74 t I 3+7

" t4-7 2.fr

.-KR chi 6)cil t I" frq-4q7 10

-4 ti , ia t fq i-Tr747T 2,rt Tif-afw

ei-)1 qC1-11 -474 3TN -ich

7i-fg M el qi ro cb4 72(7*dr 1, 3t17

? 5+5

(a) 1 31-4- 71-ft—dT9- fafq chi la-r af9--a-pf-dr TErr

t?

(b) c4W-Ht T{ fatTuft

5+5
-o0o-

ECO-1 4