ENTREPRENEURSHIP PERFORMANCE TASK #2

Name: ______________ ___________

Grade and Section: ________________________

Directions: Read carefully each item. Write your answers on the space provided.

TEST 1: Identification – Identify the word/s being described in each item. (2 Points each)

1. It is the part of the total population that has shown some level of
interest in buying a particular product or service. It is also called Total addressable market.

2. These are prospects who are willing and capable (have sufficient
resources) buyers, and have access to a particular market or service

3. This refers to a group of potential customers to whom a company

wants to sell its products and services. These are generally categorized by age, location,
income, and lifestyle

4. It is a set of customers or clients who are already using a particular

product or service

5. It is a motivating force that compels action for its satisfaction. It

ranges from basic survival needs (common to all human beings) satisfied by necessities, to
cultural, intellectual, and social needs (varying from place to place and age group to age
group) satisfied by necessaries

6. It is a place where two parties can gather to facilitate the exchange of

goods and services.

7. These are people who have already purchased your product.

8. These are people who have not yet purchased your product but are
considering it.

9. These are people in your target market who are not currently looking
for a solution.

10. The act of creating business or businesses while building and scaling
it to generate a profit.

Test II. State the business and cite a SPECIFIC example of each term. (5 POINTS EACH
ITEM)

1. Give an example of a business: _________________________

What will be the POTENIAL market? _____________________

2. Give an example of a business: _________________________

What will be the AVAILABLE market? _____________________

3. Give an example of a business: _________________________

What will be the TARGET market? _____________________

4. Give an example of a business: _________________________

What will be the PENETRATED market? ________________