Worksheet No. 2Test A. Direction: Choose your answer in the box. Write your answer on the space provided.

Basic Needs innovation market environment Price Place

Product market Wants Promotion invention
Packaging internet marketing Business environment

____________1. This refers to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people
aware, attract and induce to buy the product, in preference over others. – Promotion
____________2. When you are improving the product or enhancing it, you are doing ________________- innovation
____________3. Something that has never been made before, or the process of creating something that has never been made before. – invention
____________4. The amount of money expected, required, or given in payment for something. - Price
____________5. This refers to where consumers buy your product, or where they discover it. - Place
6. ______________________and 7. ______________________ are marketing terms that refer to factors and forces that affect a firm's
ability to build and maintain successful customer relationships. - Business marketing & market environment.
____________8. These are essential to every individual so he/she may be able to live with dignity and pride in the community of people. – Basic
needs
____________9. This is the item offered for sale, this can be a service or an item. - Product
____________10. This refers to whoever will use or buy the products or service, and these may be people or institutions such as other businesses,
establishments, organizations, or government agencies. – market
____________11. These are desires, luxury and extravagance that signify wealth and an expensive way of living. – Wants
___________12. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise
make the product marketable and keep it clean. - Packaging.
___________13. Eagerness of every individual which are non-basic needs like; fashion accessories, shoes, clothes, travelling around the world. –
wants.
___________14. It serves as a library where you may browse and surf on possible businesses. – Internet
___________15. This is the process of promoting and selling products or services. – marketing
Test B. Identify the following statement if it is Needs or Wants. Write your answer on the space provided.
1. Travelling around the world. __________ 6. Travelling around the world. __________
2. Basic commodities for consumption. __________ 7. Adequate sanitation and health security. __________
3. Living in impressive homes. __________ 8. Having high end cars. __________
4. Necessary medications. __________ 9. Eating out. __________
5. Wearing expensive jewelry. __________ 10. Subscriptions and memberships. __________