Abstract En Inglés

Sweet Milkshakes

“Un Sabor Fenomenal”

1. Institutional Horizon

1.1 Description, Definition & Delimitation

The location is in the city of Bogota and with the purpose of expanding to more cities in
Colombia.

1.1.1 Justification

Sweet Milkshakes is created with the purpose of generating satisfaction to the buyer, offering
a product of high nutritional quality. This project is elaborated taking into account the current
norms to constitute a company; teamwork and commitment are fundamental in the
development of the company, the teachers' advice is key to carry out this written work. It
starts in the tenth grade and its structure is basically developed in three aspects: The
entrepreneurial sample, the written work support and finally the application of all the
knowledge with the entrepreneurial fair. Sweet Milkshakes is created in order to meet the
school requirement in business emphasis and also to promote the union and equity of students
in the institution.

1.2 Corporate image.

1.2.1 Corporate Social Purpose: It is a striking, catchy and easy to pronounce name, it is
written in English as it is more attractive to the public, being a universal language, from the
translation Malteadas Dulces.

1.2.2 Corporate purpose: To manufacture and market beverages in general and, in particular,
fruit and dairy-based milkshakes.
1.2.3 Type of company: Simplified Joint Stock Company.

Incorporation, transformation and dissolution: by means of a private document registered in

the Commercial Registry of the Chamber of Commerce of the place where the company
establishes its main domicile, provided that no contributions subject to public deed are made,
in which case the incorporation must be made by means of a public deed before a notary
public, as provided in Article 5 of Law 1258 of 2008.

Number of shareholders: minimum one (1) shareholder and no maximum limit.

The capital stock is divided into: freely negotiable shares, but may by statutes restrict their
negotiation for up to ten (10) years; therefore it is conceived as an ideal model for family
companies.

Authorized. Fixed amount that determines the maximum capitalization limit of the company.

Subscribed. The part of the authorized capital that the shareholders undertake to pay in
installments, maximum in two (2) years, at the time of incorporation it is not necessary to
pay, in accordance with Article 9 of Law 1258 of 2008.

Paid. The part of the subscription that the shareholders have effectively paid and paid into the
corporation.

Liability of the shareholders. They are liable up to the amount of their contributions for the
corporate obligations.

In case the SAS is used to defraud the law or to the detriment of third parties, shareholders
and/or administrators who have carried out, participated or facilitated the defrauding acts,
shall be jointly and severally liable for the obligations arising from such acts and for the
damages caused, beyond the amount of their contributions.
Statutory Auditor. is voluntary; except when gross assets as of December 31 of the
immediately preceding year are equal to or greater than 5,000 smmlv and/or whose gross
income is equal to or greater than 3,000 smmlv, it will be mandatory.

1.2.4 Logotype

It is designed with an image that represents the products. The colors identify the main flavors
of the milkshakes in order to give a touch of tranquility and softness.

1.2.5 Slogan: "Un Sabor Fenomenal".

1.2.6 Misión.
Assumes its mission, the production, sale and marketing of milkshakes, with solid bases to
offer a wide variety of products; based on high quality raw material, in order to generate
confidence in customers.

1.2.7 Visión:
To be recognized in the next 5 years, as a consolidated commercial, human and
administrative company at the local level, leading the sales channels and projecting
commercial strengthening.

1.2.8 General Objective:

To constitute a company that contributes to the development of the country's economy and
industries, in the production of milkshakes, in order to strengthen the commercial project at
the business level.
1.2. Specific Objectives
To establish the directions and priority goals to be achieved in the company in the next 5
years.

Strengthen planning in all sectors of the company to consolidate this business unit as an
organization that plans, executes and evaluates.
Provide guidance to effectively achieve the corporate values, vision, mission, and objectives
set forth in the company.

To present guidelines to improve the different environments that move inside and outside
Sweet Milkshakes.

Contribute to the improvement of quality, equity, ownership and innovation in the production
of milkshakes.

1.2.10 Corporate values:

● Honesty: Members are citizens, entrepreneurs, upright and educated in each of the
administrative and operational processes.

● Respect: Each person is given the opportunity to contribute their opinion and express
their respective doubts and concerns regarding each of the processes that operate
within the company.

● Responsibility: We comply with each of our obligations and duties as a community,

both with our collaborators and with the company itself.

● Teamwork: Being an organization focused on seeking the welfare for the same and
for the benefit of customers.

● Commitment: Encourage the sense of belonging to the company, fulfilling each of

the different activities proposed.