Objective 1  To check whether household income situation affects the rating for lower prices.

μ1 = mean ratings for lower price for group 1.

μ2 = mean ratings for lower price for group 2.

μ3 = mean ratings for lower price for group 3.

H0; μ1= μ2= μ3

H1; The means are not equal

Data Analysis 

ANOVA

Cingular has lower prices

Sum of Squares df Mean Square F Sig.

Between Groups 23.283 2 11.642 1.690 .186

Within Groups 2589.461 376 6.887

Total 2612.744 378

Multiple Comparisons

Cingular has lower prices

LSD

(I) Which of the following (J) Which of the following 95% Confidence Interval

best describes your best describes your Mean

household situation household situation Difference (I-J) Std. Error Sig. Lower Bound Upper Bound

Single income provider in Two income providers in

-.252 .309 .416 -.86 .36
your household your household

More than two income

providers in your -1.257 .689 .069 -2.61 .10

household

Two income providers in Single income provider in

.252 .309 .416 -.36 .86
your household your household

More than two income

providers in your -1.005 .657 .127 -2.30 .29

household

More than two income Single income provider in

1.257 .689 .069 -.10 2.61
providers in your your household

household
Two income providers in
1.005 .657 .127 -.29 2.30
your household
Interpretation 

Research Research Objective Hypothesis Method Result

Question (RQ) (RO)
Does the To check if, is There is no One Way Since the P
income position there any significance ANOVA value (.186) is
of the household significance difference for at .05 level greater than .
affect the rating difference for mean mean ratings for of 05 level of
for lower ratings for lower lower prices significance significance.
prices? prices among among . We accept H0.
households with households with
different income different income The
position. position.

Objective 2 Q7 e and Q10

Descriptives

Cingular has favorable contract

requirements

95% Confidence Interval for

Mean
Std.
N Mean Deviation Std. Error Lower Bound Upper Bound Minimum Maximum
Some High School 5 7.00 2.739 1.225 3.60 10.40 5 10

High School graduate

123 6.61 2.700 .243 6.13 7.09 0 10
or GED

Vocational School 43 6.44 2.728 .416 5.60 7.28 0 10

Some College 77 6.44 2.909 .331 5.78 7.10 0 10

Graduated from college 97 6.65 2.458 .250 6.15 7.14 0 10

Some Graduate School 15 6.67 2.410 .622 5.33 8.00 2 10

Graduate or
38 5.79 3.164 .513 4.75 6.83 0 10
Professoional Degree

Total 398 6.50 2.717 .136 6.23 6.77 0 10

ANOVA

Cingular has favorable contract requirements

Sum of Squares df Mean Square F Sig.

Between Groups 24.906 6 4.151 .558 .763

Within Groups 2906.592 391 7.434

Total 2931.497 397

Objective  To check whether there is difference in ratings for few call drops and voice
quality of the calls for the consumer.
μ
H0  μd = 0
H1  μd ≠  0
Data Analysis 

Paired Samples Statistics

Mean N Std. Deviation Std. Error Mean

Pair 1 Consumer gets few dropped

6.40 402 3.159 .158
calls

Voice Quality of the calls is

6.93 402 2.696 .134
very good
Interpretation 

Research Research Objective Hypothesis Method Result

Question (RQ) (RO)
Does the rating To check whether There is no T Paired test Since the P
for call drop and there is difference significance for .05 level value is less
voice quality in ratings for few difference for call of than .05 level
differ for the call drops and drops and voice significance of significance
consumer. voice quality of the quality for the . and it is also
calls for the consumer. less than .01
consumer. We have
highly
significance
evidence to
reject H0.

There is
difference for
ratings by the
consumer.

Objective – To check whether 2 groups divided by income position have different ratings
for, calling plan that meet their needs.

The group is divided into 2 parts

1 Household with less than equal to 2 income participants.
2 Household with more than 2 income participants.

μ1 = Mean rating by group 1

μ2 = Mean rating by group 2.
H0; μ1= μ2
H1 μ1≠ μ2
Data Analysis 

F-Test Two-Sample for

Variances

Variable Variable
  1 2
7.58823
Mean 6.10221 5
8.04769 3.50735
Variance 6 3
Observations 362 17
df 361 16
2.29452
F 1
0.02751
P(F<=f) one-tail 4
2.02629
F Critical one-tail 3  

t-Test: Two-Sample Assuming Unequal Variances

  Variable Variable
1 2
Mean 6.10221 7.588235
Variance 8.047696 3.507353
Observations 362 17
Hypothesized Mean Difference 0
df 20
t Stat -3.10842
P(T<=t) one-tail 0.002769
t Critical one-tail 1.724718
P(T<=t) two-tail 0.005538
t Critical two-tail 2.085963  

Interpretation 

Research Question Research Objective (RO) Hypothesis Method Result

(RQ)
Does the ratings To check whether 2 There is no T test with . First, we checked
differ for 2 groups divided by significance difference 05 level of for equal
households’ group? income position have for mean ratings for, significance. variances.
different ratings for, calling plan that meet
calling plan that meet their needs for 2 Since P value .
their needs. groups of households. 0275 is less than
alpha .05 we
reject H0.

Variances are not

equal

Then T test for

unequal variance
gave the result
that

P value is less
than .05 level of
significance
We have
significant
evidence to
reject H0

The mean ratings

differ for both
groups..