Name: Sudarshan Mandal

MBA (D)
Q1. Do the respondents evaluate AT&T more favorably on contract requirements (Q7E) than they do on coverage (Q7A)?
Formulate the null and alternative hypotheses and conduct an appropriate test.

Ans. Null Hypothesis: There is no difference between the evaluation of AT&T on contract requirements (Q7E) and
coverage(Q7A) (µQ7E=µQ7A)
Alternate Hypothesis: There is significant difference between the evaluation of AT&T on contract requirements (Q7E) and on
coverage(Q7A) (µQ7E ≠µQ7A)

Since the same set of respondents are evaluating both parameters, therefore we can go for T Paired Test.

Paired Samples Test

Paired Differences  
Std.
Std. Error Sig. (2-
  Mean Deviation Mean α tailed)
Pair 1 Cingular has 0.453 3.736 0.186 0.050 0.016
favorable
contract
requirement
s - Cingular's
coverage
are meets
your needs

Interpretation: Since the significance value (P value) is 0.016, which is less than the α value, i.e., 0.05, the null hypothesis is
rejected and we can infer that there is significant difference between the evaluation of AT&T on contract requirements (Q7E)
and coverage(Q7A).

Q2. Do the respondents evaluate AT&T more favorably on high- quality customer service (Q7I) than they do on lower prices
(Q7K)? Formulate the null and alternative hypotheses and conduct an appropriate test.

Ans. Null Hypothesis: There is no difference between the favorability of AT&T on high- quality customer service (Q7I) and on
lower prices (Q7K) (µQ7I=µQ7K)
Alternate Hypothesis: There is significant difference between the favorability of AT&T on high- quality customer service (Q7I)
and on lower prices (Q7K) (µQ7I ≠µQ7K)

Since the same set of respondents are evaluating both parameters, therefore we can go for T Paired Test.
 Paired Samples Test

Paired Differences

Std. Std. Error Sig. (2-

  Mean Deviation Mean α tailed)
Interpretation: Since the
Pair 1 Cingular 2.052 3.073 0.153 0.050 0.000
significance value (P
provides
value) is 0.000, which is
high-
too less than the α quality
value, i.e., 0.05, the customer null
hypothesis is service -
rejected and we Cingular
accept the alternate has lower
hypothesis and prices
hence infer that
there is significant
difference between the favorability of AT&T on high- quality customer service (Q7I) and on lower prices (Q7K) (µ Q7I ≠µQ7K)

Q3. To check whether the coverage of Cingular’s coverage are meets your needs are in line with Consumer is able to make or
receive calls where he/she lives and travels or not?

Ans. Null Hypothesis: There is no difference between Cingular’s coverage (Q7A) and Consumer’s ability to receive calls in his
area (Q7B) (µQ7A=µQ7B)
Alternate Hypothesis: There is significant difference between Cingular’s coverage (Q7A) and Consumer’s ability to receive calls
in his area (Q7B) (µQ7a ≠µQ7B)

Since the same set of respondents are evaluating both parameters, therefore we can go for T Paired Test.

Paired Samples Statistics

Mean N Std. Deviation Std. Error Mean
Pair 1 Cingular's coverage are 6.05 402 3.200 .160
meets your needs
Consumer is able to make or 6.14 402 3.180 .159
receive calls where he/she
lives and travels
 Paired Samples Test
Sig. (2-
Paired Differences α tailed)
95% Confidence
Std. Std. Interval of the
Deviatio Error Difference
  Mean n Mean Lower Upper
Pair 1 Cingular's -0.097 2.827 0.141 -0.374 0.180 0.050 0.492
coverage
are meets
your
needs -
Consumer
is able to
make or
receive
calls
where
he/she
lives and
travels

Interpretation: Since the significance value (P value) is 0.492, which is greater than the α value, i.e., 0.05, the null hypothesis is
accepted and hence infer that there is no significant difference between Cingular’s coverage (Q7A) and Consumer’s ability to
receive calls in his area (Q7B) (µQ7A=µQ7B)

Q4. The objective is to find out whether the customer selection of the service provider depends on the prices or not?

Ans. Null Hypothesis: The selection of the service provider depends on the prices
Alternate Hypothesis: The selection of the service provider does not depend on the prices

Group Statistics
Do you currently have
wireless service from a
carrier other than Cingular N Mean Std. Deviation Std. Error Mean
Cingular has lower prices Yes 245 5.56 2.496 .159
No 157 5.36 2.853 .228

Independent Samples Test

Levene's Test for
Equality of
Variances t-test for Equality of Means

Sig. (2-
  F Sig. t df tailed)
Cingula Equal 2.745 0.098 0.765 400 0.445
r has variances
lower assumed
prices
Equal     0.743 300.349 0.458
variances
not
assumed
Inference: We need to check from f test if the variance of both the groups are same or not. The p value is 0.098
Null Hypothesis: Variances are equal
Alternate Hypothesis: Variances are not equal
Here p value is greater than the alpha value, i.e., 0.05 so we can assume that the variances are equal. Assuming equal variance,
The null hypothesis, that is the customers consider the prices while selecting the service provider is accepted because p value
that is 0.445 is greater than alpha value.