MS 43602 Summer Internship Project

The Mango Foundation (Digital Marketing)

A project report submitted in partial fulfillment

of

The requirements for the degree

of

Master of Business Administration (MBA)

Submitted To

Dr. Tripti Singh

Submitted By

Anil Kumar Poddar (2019MB26)

School of Management Studies

Motilal Nehru National Institute of Technology, Allahabad

 UNDERTAKING

I declare that the work presented in this project titled “The Mango Foundation (Digital Marketing)”
submitted to School of Management Studies, Motilal Nehru National Institute of Technology Allahabad
in the partial fulfillment of the requirements for the degree of Master of Business Administration (MBA)
is our original work.

Date: 22nd Nov, 2020

Place: Allahabad
Anil Kumar Poddar (2019MB26)
 CERTIFICATE

This is to certify that the project titled “The Mango Foundation (Digital Marketing)” being submitted
by Anil Kumar Poddar (2019MB26) to School of Management Studies, Motilal Nehru National Institute
of Technology Allahabad, in the partial fulfillment of the requirements for the degree of Master of
Business Administration (MBA), is a record of original work carried out by him under our supervision
and guidance.

Date: 22nd Nov, 2020

Dr. Tripti Singh

Course Coordinator & Supervisor
 ACKNOWLEDGEMENT

Using this opportunity, I want to express my gratitude to all our faculty members who supported us
throughout this project. I’m very thankful for their aspiring guidance, invariably constructive criticism
and friendly advice during this project work. I’m sincerely grateful to them for sharing their truthful and
illuminating views on a number of issues related to the project.

I express thanks to our teacher Dr. Tripti Singh for her support and guidance. I would like to thank
our Head of Department of School of Management Studies, Prof. Tripti Singh for providing us the
facilities and conductive conditions for the successful completion of the project. I would also like to thank
my classmates for their continuous support in this project. My heartfelt thanks to the administrative staffs
and all the respondents who have spared their valuable time for this project.

Anil Kumar Poddar (2019MB26)

 Introduction

The Mango Foundation (TMF) is a social enterprise registered under ‘societies act’ on 16 January 2016,
albeit it has been working long way back since it. Started merely as a hobby now has become a mission,
a mission to eradicate the illiteracy and subsequently unemployment.

TMF since its inception have been committed to achieving the ambitious goal of making society a better
place for us and future generation. TMF is of the belief that this can be successfully achieved through: -

Education
Under the Project ‘Raahat’, we look after the studies and all-around performance of a student. Currently,
I’m looking after 70 students from two localities. I’m happy to mention that we have successfully
admitted around 20 students at nearby schools.

Empowerment
The females of the nation have been ignored for a really long time, but now the scenario is changing.
There are women who have struggled their way to success. But we still have a long way to go, there are
still hidden faces who are struggling to come out of their doors and prove their worth. The Mango
Foundation looks forward to bring this change to even the economic lower section by empowering these
females of a family. The project ‘RACHNA’ aims for empowering women, by developing marketable
skills, vocational courses and hobby courses for these ambitious females.
The Yellow Leaf Project

The Yellow Leaf project is a subsidiary of the parent NGO The Mango Foundation through which the
organization is trying to empower the least privilege children and women in the society by generating
employment and educating them.

This project is headed to sell the organic incense sticks manufactured and supported by CSIR-CIMAP. In
this project the organization is fully employed by only women and all the profits earned through this
project are being invested in nourishing and developing the future minds of the country.

The founders Harshit Sonker & Yashaswi Sonker both graduated from the XLRI have taken the pledge to
support the least privilege children of society by nourishing & teaching them and also to empower the
women.

Product: Happiness Organic Aromatic incense Sticks

Technology & Supported By: CSIR-CIMAP

Website: https://themangofoundation.org

Founders: Harshit Sonker & Yashaswi Sonker

About Internship

The internship was to promote and sell the products and get leads. Promotion could be done through
facebook, Instagram and Whatsapp. It was a work from home internship and purely committed to make
online and offline promotions and making sales strategies through which maximum outcome could be
achieved. The internship was for a period of two months between April-May2020.

Roles and Responsibilities:

 To make sales strategies (both online and offline) in order to get maximum sales
 To arrange awareness programs on social media platforms
 To analyze the target market and different sales promotion strategies
 To help in deciding the right kind of product variants and pricing strategies
 To assess the marketing mix of the product and give suggestions accordingly
Problems Faced:

 Due to covid-19 pandemic outbreak unable to visit the actual market.

 People are less interested in using high quality organic product due to higher price range.
 People are unaware about the effects of inorganic incense sticks and it’s very difficult to change
their attitude and perception.

Learning outcomes:

 Helped in understanding the marketing principles in actual means.

 Learned to work under remote supervision
 How to penetrate the target market even when they are less interested.
 Application of theoretical marketing knowledge in real life situations.
 Basics of social media marketing.