JMAC®

INNOVATION FOR
SURFACE CLEANERS

Public

Regional Marketing LATAM

BU ICS
Consumer Care
2 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

What do they all have in common?

3 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Trend
Premium Tech
Premium Tech is about
trust, safety and peace of
mind, it is about luxury and
noble metals, about high-
end technology solving
problems
4 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

The Silver History

– The use of silver as an anti-microbiological agent is known for around 7000 years
Ancient 356 b.C. 130 A.D. Beginning of XX Beginning of 1960
1493 - 1541 1884
Greece 323 b.C. 200 A.D. century

The Greeks used The Romans included silver as AgNO3 solutions were The use of Silver was
silver coins to healing agent in their official used for eye infection in revolutionary in the
disinfect stored water medical books babies during 1880 treatment of burn wounds

Paracelsus, the alchemist, Silver was extensively

Alexander, the Great,
wrote about silver as being used in the WWII until the
used only silver cups to
a healing agent appearance of antibiotics
drink water
5 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

The Silver today

Pet
Disinfectants Deodorants

Washing
Machines
Detergents

Silver

Water filters

Liquid
Soaps
Shampoo
Wet wipes
6 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Hard Surface Cleaner

Silver Protection

– Multipurpose Cleaner with extra benefit: Long

Lasting Protection
– Kill 99,9% of the bacteria
– Inhibits growth and keep clean for 7 days*
– Innovative product: Only hard surface cleaner
with silver technology in the world
– High cleaning and disinfecting power – total
protection for your family
– Practical and convenient: your house clean and
disinfected with one application!

* Laboratory tests prove that claim. However, it is necessary to check the local
regulations concerning labeling and claims.
Technical Data

Public

Regional Marketing LATAM

BU ICS
Consumer Care
8 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Hygienic Surfaces

Surfaces
+ Regular
biocides
= No long lasting effect

Fact Problem
Usual biocides do not resist to high Hygienic surfaces may be cleaned with steam, with
temperatures temperatures above 100ºC

Usual biocides degrade over pH 8 Disinfectants have a pH between 6 and 9

Usual biocides are easily leached
Usual biocides do not resist against oxidation
Usual biocides are effective only for in-can
preservation
Surfaces are constantly being cleaned and washed
Many surfaces are cleaned with strong oxidants, such
as hypochlorite
Usual biocides do not have a bactericidal effect on the
surfaces
9 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

JMAC®
The future of hygienic surfaces

Ag+ availability in water:

• De-ionised Water
Ag+ 20-40 ppb
• Sea Water
Ag+ 2-4 ppm
Silver Chloride in Titanium Dioxide
(patented system)

JMAC® Composite PG JMAC® is approved by:

– Cosmetic Directive VI
– Food and Drug Administration (FDA) – 76/768/EEC
JMAC® Composite PG is a Silver Chloride on Titanium Dioxide
– FDA 21 CFR 175.300 – European Food
powder antimicrobial agent, being recommended as an
– Resinous and polymeric coatings Safety
antimicrobial agent for use in aqueous and non aqueous based
applications. – FDA 21 CFR 175.320 Authority(EFSA)
– Resinous and polymeric coatings – EFSA#86430
for polyolefin films. – USA
JMAC® LP 10 – Environmental Protection Agency (EPA) – PAFA#7705
JMAC® LP 10 is an aqueous dispersion of Silver Chloride on – EPA#49403-34 – CFSAN#97717
Titanium Dioxide, being recommended as an antimicrobial agent for – Biocidal Products Directive (BPD) 7-39-1
use in paints, paper and board and textile applications. – BPD 98/8/EC
10 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Hygienic Surfaces
JMAC®

Surfaces
+ = Long lasting effect

Problem Solution
Hygienic surfaces may be cleaned with steam, with
JMAC resists up to 300ºC
temperatures above 100ºC

Disinfectants have a pH between 6 and 9 JMAC is stable up to pH 12

Surfaces are constantly being cleaned and washed
Many surfaces are cleaned with strong oxidants, such
as hypochlorite
Usual biocides do not have a bactericidal effect on the
surfaces
JMAC is resistant to leaching
JMAC is resistant to strong oxidants
JMAC has a long lasting bactericidal effect on
surfaces
11 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

JMAC
Mechanism of Action
Silver ions interact with the cell wall and cytoplasm membrane
forming granules

Silver ions was proposed to act by binding with proteins and

DNA, poisoning the vital activity of bacteria

Silver ions provoke morphological changes in the cell and also a

complete separation of the cell membrane from the cell wall,
followed by cellular disruption

Referencias:
Feng, Q. L., J. Wu, G. Q. Chen, F. Z. Cui, T. N. Kim, and J. O. Kim. 2000. A mechanistic study of the antibacterial effect of silver ions on Escherichia coli and Staphylococcus aureus. J. Biomed. Mater. Res. 52:662–668.
Jung, W.K., Koo, H. C., Kim, K.. W., Shin, S. 2008. Antibacterial Activity and Mechanism of Action of the Silver Ion in Staphylococcus aureus and Escherichia coli. Appl Environ. Microbiol., 74(7):2171-2178
12 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

JIS Methodology

– Objective: To verify the antibacterial efficacy on surfaces

– Methodology:
Tested surface: Semi flexible vinilic plaque
500µL of the product were applied on the surface and spread with a sterilized cleaning
cloth. After 30 minutes, a micro-organism suspension was inoculated on the tested
surface.

Tested micro-organisms:
Staphylococcus aureus ATCC 6538P* Pseudomonas aeruginosa ATCC 10145
Escherichia coli ATCC 8739* Salmonella choleraesuis ATCC 10708

– Approval criteria: Reduction ≥ 99.0%

* standard bacteria required by the methodology

13 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Adapted JIS Methodology

(I) (II) (III)

Product Inoculation Neutralization
Application and Drying and Counting
14 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Adapted JIS Methodology

(I)
Product
Application

500µL of the HSC is applied on the surface,

The HSC is spread with a sterilized
which has to be previously sterilized with
cleaning cloth
UV radiation
15 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Adapted JIS Methodology

(II)
Inoculation
and Drying

A (I) Product 30 minutes

30 minutes Inoculation 24h of contact
application drying
drying

B (I) Product 24 hours

24 hours Inoculation 24h of contact
application drying
drying

C (I) Product 24 hours 2nd 24h of

48 hours + Inoculation + 24 hours
application drying Inoculation contact
re-inoculation

D (I) Product 7 days

Inoculation 24h of contact
7 days drying application drying
16 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Adapted JIS Methodology

(III)
Neutralization
and Counting

20 minutes
17 Public, JMAC for Cleaners
Regional Marketing LATAM, BU ICS, Consumer Care

Adapted JIS Results

Approval Level (>99% reduction)

Approval Level (>99% reduction)

The tested multipurpose cleaner is a market product on which

the JMAC was post-dosed when required.

Approval Level (>99% reduction)

The contact time is always 24h after the drying period.

The test with Staphylococcus aureus has not shown any

differences between HSC without and with JMAC. Both have
killed everything equally, that is why the graphic was not plotted.
Thank you!

Public

Regional Marketing LATAM

BU ICS
Consumer Care