MANAGEMENT DESCIPLINE

LINDIWE (MALINDI) KUNENE

 Do not use short hand of any kind.
 To use abbreviations you need to have used the
full term the first time it [term] is used.
 Refrain from using SMS (Short Message
System) language in essay writing.
 Use South African English.
 Write in grammatically correct language.
 Use appropriate punctuation.
 Write in own words.
 Do not use colloquial language as it can lead to ambiguity e.g. ‘a lot’(this
is not quantifiable and is not fact based).
 Write in the third person.
 Do not write notes on the side directed to me, on a personal level e.g
‘please give us marks’
 Leave both margins of the page for me to use.
 Keep your work neat.
 Use legible writing.
 Link up ideas and language between paragraphs and thoughts using
joining words, phrases etc. e.g:

As depicted above it is important to use language that is not colloquial in

nature as it ensures that material produced is formal.

That said, it is imperative to also include in your exercise to improve

academic writing phrases that link your writing making it a well
developed argument.
 Link up ideas and language between paragraphs
and thoughts using joining words, phrases etc. e.g:

‘As depicted above it is important to use language

that is not colloquial in nature as it ensures that
material produced is formal.

That said, it is imperative to also include in your

academic writing phrases that link your writing,
making it a well developed argument. ‘
 Connect the question asked to what you
propose to discuss (providing a map/guide to
your argument and/or discussion ).
 In brief connect the area of theory to your
discussion and question.
 Do not bring in actual theories into the
introduction.
 Do not give attention to a naming exercise, as
this will have no meaning to the creation of an
argument.
E.g. Four process strategies
 Process Focus
 Product Focus
 Repetitive Focus
 Mass Customisation

 Instead, use bullets to divide up theories and

within these division you must still discuss
them.
 Group thought and theories in an order that
will support the main argument you are trying
to build.
 Embed practical examples in the
understanding of the theory you are using.
 Research your own examples as opposed to
regurgitating the ones in your prescribed text.
 Remember theory is the crux of your essay.
 Identify the most relevant theories for the
scenario given to argue towards your
conclusion
 Note that to do the above you are referring to
the theory already covered and you are not
bringing into the conclusion any new theory
 Answer the question asked with the support of
the theories chosen.
GOOD LUCK!!!!!!!!!!!!!!!!!!!!!!!!