Search Ads 360 Certification Exam
Study Guide & Test Instructions
Welcome to the Search Ads 360 certification exam study
guide! The Search Ads 360 certification exam covers
setting up Search campaigns across multiple search
engines; assigning goals, targeting, and bid strategies;
troubleshooting issues; measuring the impact, and
optimizing campaigns for improved performance.
What’s Included In This Study Guide
This study guide is for those who want to prepare for the
Search Ads 360 certification exam. The materials in this study
guide provide a foundation for learning however the best
preparation for the exam is real-world experience using the
product. After preparing, you can take the exam by following
the instructions at the end of this guide.
Remember, you earn your Certificate of Completion upon
passing the exam.
Review: Build your first search campaign
Ready to dive in? Let’s walk through the process of setting up
your first campaign in Search Ads 360. From creating your
advertiser to uploading keywords, you can use these steps to
build a powerful search campaign. Click here to learn more.
Dig into the details:
Search Ads 360 overview
Manage users, advertisers, and engine accounts
Add or create an advertiser
Create and manage engine accounts
Currencies and time zones
Data freshness and history
View account history
© 2018 Google LLC. All rights reserved.
Review: Meet your goals with bid strategies
Bid strategies can improve performance and save you lots of
time by adjusting bids to account for your unique business
goals. This course will show you how and in which situations
bid strategies work best. Click here to learn more.
Review: Gather search insights with Floodlight
Floodlight tags allow you to track what users do after seeing or
clicking on your ads. In this course, we’ll show you how to
create these tags so your campaign can drive the actions you
want — like making a purchase or visiting a website. Click here
to learn more.
Review: Measure search campaign performance
This course will introduce you to the reporting essentials in
Search Ads 360: performance summaries and executive
reporting. Use the performance dashboard for at-a-glance
insights and Executive Reports for custom reports to share
with your clients. Click here to learn more.
Dig into the details:
Save, download, or schedule a report
About data exclusion events
Review: Optimize with offline conversions
With so many touchpoints and journeys that begin online and
end offline (or vice versa), it can be hard to capture the impact
of your marketing. Here, we’ll show you some basic
integrations with call-tracking services to help you bridge those
gaps. Click here to learn more.
Review: Measure success across devices
Measuring the the full value of a mobile campaign means
accounting for all the devices a mobile customer might use.
Search Ads 360 provides you with the reporting tools to
discover this information, and in this course, we’ll show you
how to use them. Click here to learn more.
Search Ads 360 Certification Exam — Study Guide & Test Instructions
Review: Improve your workflow with bulksheets
When it comes to managing campaigns in bulk, spreadsheets
are a powerful way to upload all necessary campaign
information. This course will show you how to use bulksheets
to create or edit objects more efficiently in Search Ads 360.
Click here to learn more.
Review: Label your campaigns for success
Labels in Search Ads 360 are a powerful tool for identifying key
information within your campaigns, so you can remarket to
users and gain control of reporting. In this course, we’ll show
you how to use labels to reach your business goals. Click here
to learn more.
Review: Set search campaign goals
Not sure how to set up a campaign to meet your goals? In this
course, we’ll show you how to define campaign settings in
Search Ads 360 to achieve your revenue goals and reach more
people. Click here to learn more.
Review: Manage search campaigns efficiently
Search Ads 360 offers a variety of tools to create and edit
campaigns to suit different needs. This course will show you
how to make changes in bulk and automate updates, so you
can spend less time on individual tasks. Click here to learn
more.
Dig into the details:
Copy campaigns
Create and apply URL templates
Create and edit URLs and parameters
Generate and manage upgraded inventory campaigns
Sync changes from the engine into Search Ads 360
Review: Engage customers with targeted ads
Search advertising doesn’t work if you can’t get your ad in front
of customers who are interested in your offer. To help you find
the right folks, Search Ads 360 provides great targeting
capabilities for your search ads. Click here to learn more.
© 2018 Google LLC All rights reserved.
Review: Optimize DoubleClick Search ad content
Search Ads 360 provides a variety of ad features to help ad
performance, but finding the winning combination can be
difficult. Optimization is part art, part science, but there are tips
to efficiently determine the best ad. Click here to learn more.
Review: Optimize with holistic insights
Before making changes to optimize a campaign, it’s important
to review as much data as possible. We’ll review data sources,
best practices for how data is handled, and how to approach
analysis. Click here to learn more.
Dig into the details:
Create formula columns
Review: Implement bid strategy best practices
When setting up your bid strategy, consider using portfolio
bidding and weighted goals to dial in campaign performance
that improves your key performance indicators. Click here to
learn more.
Dig into the details:
Search Ads 360 advanced targeting bid strategy
Edit/override a Search Ads 360 bid strategy
Evaluate the health of a Search Ads 360 bid strategy
Review: Pick a Search Ads 360 attribution model
Search Ads 360’s attribution models let you adjust how
conversion credit is assigned across channels like social,
search, and display. Review each of the models so you can
pick the right one to get the insights you need. Click here to
learn more.
Dig into the details:
Manage attribution models
Specify an attribution model for a Search Ads 360 bid strategy
Take the Search Ads 360 certification exam Exam
Take the Search Ads 360 certification exam Exam & Access
Your Certificate of Completion
Now that you’ve completed the study guide, it’s time to test
your knowledge. Upon passing the Search Ads 360 certification
exam Exam, you’ll receive a personalized Certificate of
Completion.