MKTM503 : ACADEMIC TASK I

Student Name: Roll Number

Registration Number
Assigned Company

A. Identify any one product/brand from the assigned company as per your liking and list the product/brand below:

Name of the Chosen Product/Brand:

Question 1: Which orientation is primarily been followed by the organization? Proper justification to support
your answer must be provided.
[5 Marks]

Product Identified Orientation and with proper justification of

/Brand your answer
Question 2: Identify the two most important environmental factors affecting your selected product/brand. Clearly
give justification of your answer.
[10 Marks]
Environmental Environmental factors affecting your selected product/brand
Factor

Factor 1

Factor 2
Question 3: Identify the biggest competitor of your allocated organization in the category of your selected
product/ brand. What do you feel is the future of this competition?

[5 Marks]
Specify the name of company considered as relevant competition:

Question 4: For your selected product/brand, identify primary value addition activities performed
by the organization in creating the value at each stage starting from receipt of raw material to
delivery to end customer
[10 Marks]

Stages Value addition activities

Inbound
Logistics
Operations

Outbound
Logistics

Marketing &
Sales

Service