ACADEMIC TASK I (Marketing Mix Analysis)

Student Name: Roll Number

Registration Number
Assigned Company

Identify any product from the assigned company as per your liking and list the product below:

Product:
Q1. For the product identified by you, what kind of pricing strategy has been used by the company? What do
you feel about the choice of this strategy for the respective product by the company? Support your answer.
[6 Marks]
Name of Product Pricing strategy and its critical analysis

(Product)

Q2. Identify the current Product Life cycle stage for the identified product and give reasons why you feel that
the product is in the respective stated stage. What are the different actions taken by the company related to
the product depending upon the current stage in PLC?
[6 Marks]

Name of Product
Stage of PLC and actions of the company in that stage
 Current Stage in PLC:

Justification (why do you feel so?):

(Product)

Actions being initiated by the company in this current stage:

Q3. Choose any one advertisement which is or has been used by the company to promote the respective
chosen product and perform the below mentioned analysis.
[6 Marks]

Name of Product Advertisement campaign analysis

URL of the advertisement: (like a YouTube link)

(a) What Big Idea is being used? Do you find it to be most appropriate?

(b) Which type of appeal is used in the advertisement? Do you find it to be most
appropriate?
(Product)

(c) Do you find the media selection to be correct for this type of product?
Q4. For the product identified by you, what kind of distribution strategy has been used by the company? What
do you feel about the choice of this strategy for the respective product by the company? Support your answer.
[6 Marks]

Name of Product Distribution Analysis

(a) Type of Distribution

(b) Level of Distribution

(c) Do you find the channel selection to be correct for such type of product,
(Product)
consider the target market?

Q5: Draw the product Mix Chart of the allocated company and answer the question given below: [6 Marks]

A. What is the product Mix length of your allocated company? ____________________________________

B. What is the product Mix width of your allocated company? _____________________________________