Professional Documents
Culture Documents
PRESENTADO POR
GESTION DE MERCADO
a. Supply c Expensive
2. According to the text, mention the things people take into account to determine the
demand.
Market research findings are important in developing the overall marketing mix for
a given product. By identifying specific customer needs a business can adjust
the features, appearance, price and distribution method for a target market
segment.
F ( ) V (x)
b. As greater the expectations are, the lower will be the offer from the companies.
F (x) V ( )
F ( ) V (x)
F (x) V ( )
a. What is Benchmarking?
There is no single benchmarking process that has been universally adopted. The
wide appeal and acceptance of benchmarking has led to the emergence of benchmarking
methodologies. One seminal book is Boxwell's Benchmarking for Competitive Advantage
The first book on benchmarking, written and published by Kaiser Associates, is a practical
guide and offers a seven-step approach. Robert Camp developed a 12-stage approach to
benchmarking. The 12 stage methodology consists of:
Select subject
Communicate
Adjust goal
Implement
Quality: It refers to the level of value created for the products for the client over the cost of
producing quality systems design that ensure that the quality can be added or meet the
predetermined standards.
Productivity: It is the search for excellence in the areas that control input resources, and
productivity can be expressed by the volume of production and the consumption of
resources that can be costs or capital.
Time: Faster flows in administration, sales, production and distribution have received
greater attention as a potential factor for improving productivity and competition.
5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize
the words in alphabetic order and write the meaning of each word.
Business: Occupation, activity or work that is done to obtain a profit, especially the one
that consists in carrying out commercial operations, buying and selling products or
services.
Client: is the person or company receiving a good, service, product or idea, a change of
money or other item of value.
Company: Entity in which capital and labor are involved as factors of production of
industrial or commercial activities or for the provision of services.
Demand: total amount of goods and services that can be acquired at different market
prices per consumer or more.
Goods: material or immaterial things that, from a legal point of view, are objects of law, in
the same way that, from an economic perspective, they are limited and, consequently,
have a value that can be defined in the monetary terms.
Market: Theoretical place where the supply and demand of products and services
are located and the prices are determined.
Marketing: is the social and administrative process for which groups and individuals meet
their needs when creating and exchanging goods and services
Packaging: material that encloses an article with or without packaging, in order to preserve
it and facilitate its delivery to the consumer.
Price: Amount of money that allows the acquisition or use of a good or service.
Product: eligible, viable and repeatable option that the offer makes available to the
demand, to satisfy a need or meet a desire through its use or consumption
Promotion: Advertising campaign that is made of a specific product or service for a limited
time through an attractive offer.
Research: Research is an activity aimed at obtaining new knowledge and its application
for solving problems or questions
6. Write ten lines text that summarizes the topic of the activity.
The supply and demand model is used to analyze markets competitive where there are
many buyers and many sellers in where none of them has influence on the price.
The law of supply and demand reflects the relationship between the demands that exists
for a good in the market and the quantity thereof that is offered based on the price that
is established.
It must be considered that the market is of free competition, there are negotiations
between the bidders and the plaintiffs and free merchandise traffic is allowed.
The theory says that speaking within a market of perfect competition, the price of a good
will be placed at a "point of equilibrium" where demand equals supply.
That point of equilibrium is the price at which consumers are willing to buy the good.