Sayali Patil, MMS A, 44

Suppose Shopper’s Stop is interested in studying the effect of lighting on customer purchase
behavior. Which of the following pieces of information is the least relevant and why?

 Amount of natural light in the store

 The compensation systems for store salespeople
 The color in the walls of the store
 The type of lighting: Fluorescent and incandescent

Ans:
Among the four options given above, the least relevant information is the second option
i.e. The compensation systems for store sales people, the reason for the same is that
compensation systems basically involve the total rewards that are given to the employees
for the labour and services they provide, hence this does not have any relevance as
compared to the other three options given.
Rest of the three options, i.e., amount of natural light in the store plays an important role
while studying the effect of lighting, furthermore the color of the walls decides how the
light reflects and the type of lighting will also be a major deciding factor for the same. If
the lighting is harsh on the eyes, it will discourage people from staying in the shop for a
longer period of time.