1

I E Matrix:
Internal-External (IE) Matrix:

The IE matrix is based on two key dimensions: the IFE total weighted scores on the x-axis and EFE
total weighted scores on the y-axis. Recall that each division of an organization should construct an
IFE Matrix and an EFE Matrix for its part of the organization.

THE IFE AND EFE SCORE OF WOMEN DEVELOPERS FROM PSAE 1 AND 2 IS

IFE Score=3.62 EFE Score=3.26

IFE MATRIX OF WOMEN DEVELOPER PVT.

Strong Average Week

4 1 2 3
IFE=3.62
EFE=3.26

EFE
3 4 5 6
Weighted
Score Y

2 7 8 9

1
IFE Weighted Score X

4.0 to 3.0 2.99 to 2 1.99 to 1.0

 2

Interpretation:
As the intersecting point of EFE and IFE is on quadrant 1 suggest the grow and build strategy. This
means intensive and aggressive tactical strategies. our strategies should focus on market
penetration, market development, and product development. From the operational perspective, a
backward integration, forward integration, and horizontal integration should also be considered.