Porter 5 forces analysis

Competition in industry

In Pakistan, competition is high because every women-oriented organization provides the same

services such as cooking, stitching. But this firm differentiates itself from other competitors, by

providing the services of self-defense and consultancy. This organization encourages women that

how they protect themselves, and how women manage daily household routine work in their

houses. This makes this organization different from the industry.

Potential of new entrants

In every market, there is a barrier to enter the market. But in this industry where, an organization

working and providing services that how they easily manage their household routine, the barrier

of entry is moderate. It is too easy for a firm like this who provide services like self-defense and

consultancy services that how women overcome their homework. This firm gives ideas to the

customer that which nutrition diet is best for their health. So, this kind of service for a new firm

in the existing industry makes an easy way to enter the market.

Power of suppliers in every market,

Suppliers are the major part of the input and its cost, how much less the cost of input against the

cost of output is best for the revenue of the firm. In this industry, there is no big cost of suppliers

because in consultation services the cost of suppliers is minimized or zero, as the input cost is

just the cost of employees who provide services. Moreover, we provide the best food to women
that makes them healthy and good for their body mass, the input cost of 1 product is manageable.

So, the power of suppliers in this industry is minimum.

Power of customers

As customers are the consumer, whose services gain firm revenue, the more the product or

service we provide them the more the customer attracted, and also the price of per product just

like any shake and fee of services play the major role the persuade the customer to take our

services. The price of services and products in a competitive industry plays a vital role to

enhance revenue.

Threats of substitute

In this industry the threats of substitute products highly exist, because products which are used

to make the woman healthy are like same and little differentiate in this industry so firm needs to

set that price in which the cost of input and the revenue both manageable and firm run easily

Porter’s impact of matrix

.This structure was recognized and used in the defense industries, where companies were

required to carry out the major projects of customers in addition to their routine work.

For example, building and encourage women for their self-defense and diet according to their

body needs that make them strong and fight environmental issues.

The main challenge in the matrix industry is to complete the project within time and budget.

Matrix the structure was introduced to overcome the problems, just like in this industry of
women-oriented, the industry reduced their mental illness by providing them consulting that how

they declined their problematic issues. Matrix structure within the industry, encourages women

to overcome their stress.