Definition

Primary Target
Who? Frontliners such as doctors, nurses, and other
health workers working in various hospitals.
Where? Philippine General Hospital (Manila)
Quezon City General Hospital (Quezon City)
Estimated number of people: 4,000
Secondary Target
Who? PPE makers (The Confederation of Philippine
Manufacturers of PPE)

As for the primary target, _______ advocacy action campaign will be targeting those frontliners
such as doctors, nurses, and other health-related workers working in Philippine General Hospital
in Manila and Quezon City General Hospital. Medical frontliners form an essential part of an
effective response to the COVID-19 pandemic. Therefore, the proponents decided to help the
frontliners as they are the most affected individual during this time of the pandemic, they have
this direct contact with covid patients; hence, we want to honor these modern-day heroes, who,
despite the huge risks of the novel coronavirus (COVID-19), continue to sacrifice, provide life-
saving support and protection to those people in need.
As the Covid-19 cases in the country continue to surge, there has been an extraordinary demand
and scarcity for personal protective equipment (PPE). There are some instances where some
hospital staff and health workers opted to wear garbage bags and other do-it-yourself protectors
as improvised protective gear. The PPE shortage is leaving frontline workers dangerously ill-
equipped to care for COVID-19 patients, due to limited access to supplies such as gloves,
medical masks, respirators, goggles, face shields, gowns, and aprons. The proponents believe
that these individuals do not deserve this kind of occurrence. That is the reason why we want to
give PEE to the frontliners as these healthcare workers rely on personal protective equipment to
protect themselves and their patients from being infected and infecting others, aside from it, we
want these people to continue their work while also protecting themselves, keeping themselves
safe against the virus.
The proponents decided to limit the venue of beneficiaries to those medical frontliners working
in Philippine General Hospital (PGH) and Quezon City General Hospital (QCGH) as these two
hospitals cater a large number of coronavirus patients per day since compared to other cities,
Manila and Quezon City have the greatest number of cases in the country. Philippine General
Hospital serves about 2,000 patients per day while Quezon City General Hospital has 250-bed
capacity for covid patients. Overall, as of now, these two hospitals have an estimated 4,000
health workers.
In terms of secondary target, _____ advocacy action campaign will be targeting the local
manufacturers or PPE makers, specifically the Confederation of Philippine Manufacturers of
PPE (CPMP). These are the manufacturers that have decades of experience in terms of
electronics and garment manufacturing. The proponents decided to help this sector since PPE
makers incur a lot of losses as the government patronizes buying personal protective equipment
such as coverall and facemask internationally. Generally, the government is importing very low-
cost but substandard personal protective equipment from China and other countries; even though
local manufacturers had developed their capacity to make affordable medical-grade PPEs that
could supply the demand of healthcare workers; and this is the main reason why the PPE of local
manufacturers were subjected to the lowest cost but still incur a lot of losses and resulted to lay
off around 3,500 workers.
Therefore, upon buying PPE from the Confederation of Philippine Manufacturers of PPE
(CPMP), they will have enough sales to support more production and to rehire previous
employees that are dismissed due to losses that the organization incurred. Aside from it, as the
government provides imported PPE to our health workers, still, a high percentage of the
frontliners are getting sick, getting infected, and dying because of Covid-19. Hence, purchasing
personal protective equipment from local manufacturers, we assure that the PPE that they are
providing is safe as they fulfill necessary tests, certifications, and inspections to assure the
quality of every product.