LABAN NG BAYAN,

LABAN NG FRONTLINERS
An Advocacy Plan

Submitted by:

Miñas, Leona Mica-Ella

Morales, Krisha Mae
Rivas, Jhon Rhey
Rosas, Ma. Kresilda Angela
Sarmiento, Trisha Mae
Tan, Anne Dominique
Villasante, Lady Joy

Submitted to:

Prof. Maria Teresa Rey Yumang

 EXECUTIVE SUMMARY

COVID-19 has impacted every aspect of life, including business, education, the economy,
religion, transportation, tourism, employment, entertainment, food security, sports, and so
on, since adverse effects of the pandemic pose a danger to global economic stability.
Markets will remain turbulent until a fuller picture of the probable outcomes emerges.
Alongside, it has claimed many lives worldwide, and it poses an unprecedented threat to
public health, socioeconomic, and environmental consequences. The health industry, in
particular, had the most brutal hit, as they are the ones who work on the front lines. The
disease's rapid spread posed challenges for healthcare systems, forcing workers to deal
with clinical and nonclinical stressors such as a lack of personal protective equipment,
COVID-19-related mortality and morbidity, the fear of spreading the virus to family
members, and the reality of losing colleagues to the disease.

With that phenomenon at hand, someone should develop incentives for its industry to
ramp up production. We, KALINGA-yan Organization, would like to propose an advocacy
program to partner with Unilab and its subsidiaries such as Pharex and RiteMed, and the
telecommunication company Globe. To help local manufacturers and make a job
opportunity for them to assist in creating PPEs for healthcare workers since they are
manufacturers who already have the proper equipment for the job as well as healthcare
workers who are employed in PGH and QCGH who is still in the process of battling
against the pandemic and its effects on the medical system. As for the primary target,
"Laban ng Fronliners, Laban ng Bayan" advocacy action campaign will be targeting those
frontliners such as doctors, nurses, and other health-related workers working in Philippine
General Hospital in Manila and Quezon City General Hospital. Medical frontliners form
an essential part of an effective response to the COVID-19 pandemic.

In terms of the secondary target, the "Laban ng Frontliners, Laban ng Bayan" advocacy
action campaign will target the local manufacturers or PPE makers, specifically the
Confederation of Philippine Manufacturers PPE (CPMP). These are the manufacturers
that have decades of experience in terms of electronics and garment manufacturing. The
proponents decided to help this sector since PPE makers incur many losses as the
government patronizes buying personal protective equipment such as coverall and
facemask internationally.

The significant lack of personal protective equipment (PPEs) is one of the key obstacles
in containing this pandemic. A highly contagious pandemic threatens already weakened
health systems, resulting in a shortage of supplies and personal protective equipment
(PPE). Providing emergency medical supplies is critical to national public health
emergency response systems in a pandemic. As a result, setting up a program in which
PPEs shall be done because it is crucial to ensure that the healthcare workers have the
supplies available based on the situation’s demand.
 SITUATIONAL ANALYSIS

Needs assessment

COVID-19 has impacted every aspect of life, including business, education, the economy,
religion, transportation, tourism, employment, entertainment, food security, sports, and so
on since adverse effects of the pandemic pose a danger to global economic stability.
Markets will remain turbulent until a fuller picture of the probable outcomes emerges.
Alongside, it has claimed many lives worldwide, and it poses an unprecedented threat to
public health, socioeconomic, and environmental consequences. Hundreds of millions of
businesses are in danger of going out of business. Nearly half of the world's 3.3 billion
workers are at risk of losing their jobs. Workers in the informal economy are particularl y
vulnerable because they lack social security and excellent health care and have lost
access to productive assets.

The pandemic has exposed our society's vulnerability. Food security, public health, and
employment and labor issues, particularly the health and safety of the workforce, intersect
in the COVID-19 situation. The human dimension of the problem will need adherence to
workplace safety and health measures and provide access to decent work and the
protection of labor rights in all industries. Immediate and focused action to save lives and
livelihoods should include expanding social security to encompass universal health
coverage and financial support for the most vulnerable such as cash transfers, shelter
and food assistance measures, support for job retention and recovery, and monetary
relief for businesses, especially micro, small, and medium-sized businesses.
Governments must collaborate closely with employers and workers when formulating and
implementing such policies.

COVID-19 has a particularly negative impact on countries that are currently dealing with
humanitarian crises or emergencies. It's vital to respond quickly to the pandemic while
also ensuring that humanitarian and rehabilitation aid reaches those who need it most.
Now is the time for global solidarity and assistance, particularly for the most vulnerable
members of our societies, especially in rising and developing countries. Only by working
together can we overcome the pandemic's linked health, social, and economic effects
and prevent it from escalating into a long-term humanitarian and food security disaster,
potentially wiping out already made development gains.

The health industry, in particular, had the most brutal hit, as they are the ones who work
on the front lines. The disease's rapid spread posed challenges for healthcare systems,
forcing workers to deal with clinical and nonclinical stressors such as a lack of personal
protective equipment, COVID-19-related mortality and morbidity, the fear of spreading the
virus to family members, and the reality of losing colleagues to the disease. Previous
outbreaks and early findings from the COVID-19 pandemic reveal that these events have
serious short-term and long-term repercussions on healthcare workers' mental health.
According to WHO Director-General Tedros Adhanom, demand for personal protective
equipment has increased a hundredfold, causing prices to skyrocket to twenty times their
normal levels and four to six-month delays in medical supplies. It has also resulted in a
global scarcity of personal protective equipment, with the WHO warning that this will put
health workers in danger.

The significant lack of personal protective equipment (PPEs) is one of the key obstacles
in containing this pandemic. A highly contagious pandemic threatens already weakened
health systems, resulting in a shortage of supplies and personal protective equipment
(PPE). Many countries, for example, experienced PPE shortages and the Philippines is
not excluded in the list of countries who still have a dire need for PPEs as the cases of
COVID 19 still continue to rise day by day . Providing emergency medical supplies is
critical to national public health emergency response systems in a pandemic. As a result,
setting up a program in which PPEs shall be given is crucial to ensure that the healthcare
workers have the supplies available based on demand, kind, quality, and quantity.
Protecting frontline workers' health through suitable procedures is a critical tool in the
national emergency public health response to the pandemic. If prompt action is not done,
the condition will eventually continue increasing while a new wave of people suffering
from psychological morbidity will arise.

Issue

Despite having the world’s strictest and most prolonged lockdown, COVID-19 cases
continue to rise in the Philippines. As the Philippines prepares to implement a new set of
quarantine protocols in the first half of August 2020, 60 medical associations have
requested a moratorium and asked the national government to return Metro Manila to a
stricter enhanced community quarantine. For their request for a renewed lockdown, these
organizations cite two main reasons. They argue that the nation's capital's healthcare
system has reached a breaking point. The "seemingly endless number of patients
trooping" to hospitals for emergency care and admission has "overwhelmed" the
healthcare system. As a result, they claim, healthcare workers are tired and depressed
because they "can no longer bear the burden of deciding who lives and who dies."

Aside from a lack of personal protective equipment, our frontline workers are underpaid
and undervalued. They "respond to the call of duty while battling fear and anxiety," as
they put it. They also experience pressure, stress, insomnia, denial, anger, and fear,
among other things. This is on top of the fact that they are constantly exposed to the virus.
Psychological intervention plans for medical workers have already been implemented in
other countries, using "counseling and psychotherapy based on stress-adaptation
models." However, frontline workers may still experience "post-traumatic stress disorder,
depression, and substance use disorders" due to the pandemic all over the world. Even
before the COVID-19 pandemic, health workers have already been experiencing shift
fatigue. The current outbreak has magnified it further.
The World Health Organization has warned that the new coronavirus and other infectious
diseases are putting lives at risk due to severe and growing disruptions in the global
supply of personal protective equipment (PPE) – caused by rising demand, panic buying,
hoarding, and misuse. Healthcare workers use personal protective equipment (PPE) to
protect themselves and their patients from becoming infected and infecting others. Due
to a lack of supplies such as gloves, medical masks, respirators, goggles, face shields,
gowns, and aprons, COVID-19 patients. Based on WHO modeling, an estimated 89
million medical masks are required for the COVID-19 response each month. That figure
goes up to 76 million for examination gloves, while international demand for goggles
stands at 1.6 million per month.

With that in mind, someone should develop incentives for its industry to ramp up
production; such as administering a program to create opportunities for local
manufacturers of PPEs in the Philippines and helping on the distribution of personal
protective equipment and other medical supplies to address the Filipino healthcare
workers' needs thoroughly.

Background

We, KALINGA-yan Organization, would like to propose an advocacy program to help local
manufacturers, more specifically the Confederation of Philippine Manufacturers of PPE
and healthcare workers. They are employed in PGH and QCGH because months into the
pandemic, healthcare workers are still getting infected with COVID-19, prompting a group
of local manufacturers to inquire whether the government could have been importing
cheaper but substandard personal protective equipment (PPE) from China and other
countries. The Department of Health continued to import its PPEs such as coveralls and
face masks, even after local manufacturers had developed their capacity to make
affordable medical-grade PPEs that could meet the demand of healthcare workers on the
front line, along with the cry for help from the government.

At the onset of the pandemic, the Department of Trade and Industry asked manufacturers
in March 2019, at the beginning of the pandemic, to repurpose their facilities to make
medical-grade PPEs. Since then, five manufacturers with decades of experience in
electronics and garment manufacturing sailed into uncharted waters — producing PPEs
in the middle of a pandemic — and formed a new group called the Confederation of
Philippine Manufacturers of PPE (CPMP).

With 7,450 direct workers, the group is composed of Medtecs International Corp. Ltd.,
EMS Components Assembly Inc., Reliance Producers Cooperative, Luen Thai
International Group Philippines, Inc., and Tacca Industries Pty Ltd. After responding to
the pandemic, the group now feels it was the government that fell short when the DOH
— through the Procurement Service of the Department of Budget and Management (PS-
DBM) — continued to buy the majority of its PPE requirements abroad.
We think that this would be a significant cause so that we can further help local
businesses such as CPMP and help in their business operations wherein they can make
good quality protective personal equipment as well as help a group of frontliners who are
still in dire need of PPEs on their everyday operations of helping people recover from the
dreaded virus.

Partners/Sponsors

Unilab and its subsidiaries

Upholding its mission of providing holistic healthcare products and services to enrich lives
of the communities it serves, Unilab Corporation, the Philippines’ largest pharmaceuti cal
company, continues its commitment to build a healthier nation through the Unilab
Foundation. As the corporate social responsibility arm of Unilab, Unilab Foundation, Inc.
aspires to be the nation’s “leading foundation focused on health” and the most trusted
choice for projects and advocacies related to the Filipino well-being.

RiteMED Philippines Inc.

RiteMED has been producing and providing the country with quality and affordable
medicines since way back in 2002. For more than a decade now, the company has been
advocating for every Filipino’s right to health care by ensuring that Filipinos from all walks
of life can afford quality medicines.
RiteMED initially started with 20 essential drugs that were priced 20 to 70% lower than
their equivalent branded drugs. In a span of 14 years, RiteMED products have increased
to almost 140, making important medicines more accessible and affordable for all.

Aside from ensuring the quality of their products, RiteMED sees to it that they take part in
building a healthier nation through their medical service programs and information
campaigns. RiteMED aims to encourage consumers to know the generic names of the
medicines they buy, and to recognize the array of choices that the knowledge provides
them.

Pharex Health Corporation

PHAREX was a subsidiary of Pascual Laboratories from its incorporation in 1973 until
2016 when it was acquired by RiteMED Inc. It started as an exclusive marketing, sales
and distribution arm of Pascual Lab. By 1987, as Pascual Lab appointed Metro Drug as
exclusive distributor of brands, it also assigned PHAREX to market and distribute its
generic products. The move was auspicious for soon after, the Generics Act of 1988 was
enforced.

In 1991, PHAREX pioneered promoting the corporate-branded generics to medical

practitioners. By the mid-1990's, Pharex medicines became available in all major
drugstores and pharmacies, including the major chain drug stores. By the turn of the
millennium, more and more doctors have been convinced about the quality of Pharex
medicines.
Globe

Globe Telecom, Inc., commonly shortened as Globe, is a major provider of

telecommunications services in the Philippines. The company operates the largest mobile
network in the Philippines and one of the largest fixed-line and broadband networks.
Globe recognizes its employees’ passion for service and their desire to be agents of
change. In fact, everyone is provided with two days of volunteer time-off annually,
specifically granted to participate in volunteerism or CSR activities of their choice.
Internally, the company provides activity-based and skill-based volunteering to support
the work of a partner group or community, gathering employees who want to join various
advocacies and provide pro-bono services, skills transfer, or capacity building.

As a company, Globe is very proactive in reaching out to partner with organizations and
pursue causes that will aid in “Creating a Globe of Good.” As one of the top mobile
solutions providers in the country, the company reaches out to local communities
impacted by its business operations and puts development programs in place to help
improve their quality of life and provide livelihood opportunities.
 DEFINITION

Primary Target

Who? Frontliners such as doctors, nurses, and

other health workers working in various
hospitals.

Where? Philippine General Hospital (Manila)

Quezon City General Hospital (Quezon City)

Estimated number of people: 4,000 health

Secondary Target

Who? PPE makers (The Confederation of

Philippine Manufacturers of PPE)

As for the primary target, “Laban ng Fronliners, Laban ng Bayan” advocacy action
campaign will be targeting those frontliners such as doctors, nurses, and other health-
related workers working in Philippine General Hospital in Manila and Quezon City General
Hospital. Medical frontliners form an essential part of an effective response to the COVID-
19 pandemic. Therefore, the proponents decided to help the frontliners as they are the
most affected individual during this time of the pandemic, they have this direct contact
with covid patients; hence, we want to honor these modern-day heroes, who, despite the
huge risks of the novel coronavirus (COVID-19), continue to sacrifice, provide life-saving
support and protection to those people in need.

As the Covid-19 cases in the country continue to surge, there has been an extraordinary
demand and scarcity for personal protective equipment (PPE). There are some instances
where some hospital staff and health workers opted to wear garbage bags and other do-
it-yourself protectors as improvised protective gear. The PPE shortage is leaving frontline
workers dangerously ill-equipped to care for COVID-19 patients, due to limited access to
supplies such as gloves, medical masks, respirators, goggles, face shields, gowns, and
aprons. The proponents believe that these individuals do not deserve this kind of
occurrence. That is the reason why we want to give PEE to the frontliners as these
healthcare workers rely on personal protective equipment to protect themselves and their
patients from being infected and infecting others. Aside from it, we want these people to
continue their work while also protecting themselves, keeping themselves safe against
the virus.
The proponents decided to limit the venue of beneficiaries to those medical
frontliners working in Philippine General Hospital (PGH) and Quezon City General
Hospital (QCGH) as these two hospitals cater a large number of coronavirus patients per
day since compared to other cities, Manila and Quezon City have the greatest number of
cases in the country. Philippine General Hospital serves about 2,000 patients per day
while Quezon City General Hospital has 250-bed capacity for covid patients. Overall, as
of now, these two hospitals have an estimated 4,000 health workers.

In terms of the secondary target, “Laban ng Frontliners, Laban ng Bayan”

advocacy action campaign will be targeting the local manufacturers or PPE makers,
specifically the Confederation of Philippine Manufacturers of PPE (CPMP). These are the
manufacturers that have decades of experience in terms of electronics and garment
manufacturing. The proponents decided to help this sector since PPE makers incur a lot
of losses as the government patronizes buying personal protective equipment such as
coverall and facemask internationally. Generally, the government is importing very low-
cost but substandard personal protective equipment from China and other countries; even
though local manufacturers had developed their capacity to make affordable medical-
grade PPEs that could supply the demand of healthcare workers; and this is the main
reason why the PPE of local manufacturers were subjected to the lowest cost but still
incur a lot of losses and resulted to lay off around 3,500 workers.

Therefore, upon buying PPE from the Confederation of Philippine Manufacturers

of PPE (CPMP), they will have enough sales to support more production and to rehire
previous employees that are dismissed due to losses that the organization incurred. Aside
from it, as the government provides imported PPE to our health workers, still, a high
percentage of the frontliners are getting sick, getting infected, and dying because of
Covid-19. Hence, purchasing personal protective equipment from local manufacturers,
we assure that the PPE that they are providing is safe as they fulfill necessary tests,
certifications, and inspections to assure the quality of every product.
 GOALS AND OBJECTIVES

Goal

Covid-19 pandemic has swept through the globe and became the greatest challenge we
have ever faced since World War II. It has affected all aspects of our personal,
professional and social lives. Our advocacy aims to give enough Personal Protective
Equipment to every Frontliners in public hospitals as they continue their fight against the
Covid-19 virus. Our organization will first focus on 2 public hospitals who are highly
affected by the Covid-19 virus, those hospitals are the Philippine General Hospital and
Quezon City General Hospital.

Objectives

Our main objective in our advocacy is to donate 3000 PPEs in PGH and 1000 PPEs in
QCGH in the month of December. Part of our objective is to help our own PPE makers.
As we all know, our government has chosen to import the PPEs in other countries instead
of buying them locally, this causes the unemployment of the PPE makers. Instead of
importing the PPEs in other countries, we will be buying locally made PPEs to support
the makers who lost their jobs.
 CREATIVE STRATEGIES

WHO WE ARE:

KALINGAyan, which stands for "Kalinga Para sa Bayan," is a non-profit

organization organized by individuals who are devoted in giving KALINGA for all the
Filipinos who are in need.

“Laban ng Frontliners, Laban ng Bayan” is our first advocacy campaign. It is a

fundraising campaign to help medical frontline workers who needs PPE supplies in
fighting against COVID 19, as well as to support local PPE manufacturers, particularly the
Confederation of Philippine Manufacturers, in increasing sale.
MAIN POSTER:
 CAMPAIGN ACTIVITIES:

5 PHASES

PHASE 1 SET-UP: OCTOBER 4 - OCTOBER 15

Activities Person
Responsible

Register the Campaign Jhon Rhey Rivas

Customize the Page Gel Rosas

Posts about the Organization & Krisha Morales

Campaign

Raise awareness about the Current Lady Joy

Situation Villasante

Insights and Interview of frontliners Mica-Ella Minas

Emailing Sponsors Anne Tan

Establishing Payment Options Trisha Sarmiento

PHASE 2: PRE-HYPE PROMOTION: OCTOBER 18 - OCTOBER 29

Activities Person
Responsible
Videos, photos, showcasing the Krisha Morales
upcoming campaign to promote pages
Elect social ambassadors and Lady Joy
influencers to promote the event Villasante

Emailing/Meeting to Sponsors Anne Tan

Accepting Donations Receipts Trisha Sarmiento

Impact of fundraising to frontliners and Mica-Ella Minas

PPE Makers

Mission for fundraising Jhon Rhey Rivas

Who/What/When/Where/Why of event Gel Rosas
PHASE 3: PREPARATION AND LAST CALL TO SPONSORS - NOVEMBER
Activities Person Responsible

Follow up with those who haven’t donated

yet

Email and acquire new sponsors Anne Tan

Update the current donors on your

progress (PPE Manufacturing)

Showcase Campaign Progress Jhon Rhey Rivas

Time left until event Krisha Morales

___ Pesos away from our fundraising goal Trisha Sarmiento

Thanking top donors publicly Gel Rosas

Videos and Photos on how you are

preparing for the event
Lady Joy Villasante

Set deadline for PPE Manufacturers

Get in Touch with our Prospects Mica-Ella Minas
PHASE 4: EVENT PROPER - DECEMBER
Activities : PGH Person
Responsible

Departure and Arrival at the PGH Mica-Ella Minas

Preparation Trisha Sarmiento

Preliminaries Gel Rosas

(Opening Prayer)
PPE Kits Giving All members

Thanking Sponsors Anne Tan

Clean- Up Jhon Rhey Rivas

Activities : QCGH

Departure from PGH and Arrival at Krisha Morales

QCGH

Preparation Lady Joy

Villasante

Preliminaries Gel Rosas

(Opening Prayer)
PPE Kits Giving All members

Thanking Sponsors Anne Tan

Clean- Up Jhon Rhey Rivas

PHASE 5: POST-EVENT
Activities Person
Responsible

Share campaign photos, videos, and Lady Joy

highlight moments Villasante

Publicly thank Sponsors, Ambassadors, Krisha Morales

members, and Volunteers
Emailing Thank You Letter to Sponsors Anne Tan
 ALLOCATION OF BUDGET

The following tables illustrate the allocated budget for this project. The total projected
budget for this project is P 3, 882,000.00.

Table 1. Frontliner Personal Protective Equipment

Frontliner Personal Per Frontliner
Protective Equipment Price Quantity Amount

Isolation Gown 215 per piece 1 215

N95 Mask 44 per box (30 pcs) 2 88
Googles 150 per piece 1 150
300 per box (100
Disposable Latex Gloves pcs) 1 300
109 per box (50
Shoes Cover pieces) 1 109
Face Shield (Acrylic) 80 per piece 1 80
Total Amount P 942

Price of Total
Hospitals No. of Beneficiaries Items Amount
Philippine General Hospital 3000 942 2826000
Quezon City General
Hospital 1000 942 942000
Total Amount P 3,768,000

Table 1 shows the breakdown of the personal protective equipment that will be
distributed by the organization to the chosen beneficiaries. The PPE amounted to P
942.00 each beneficiary. Philippine General Hospital has a total of 3,000 beneficiaries,
while Quezon City General Hospital has 1000 beneficiaries. The budget allotted for PGH
is P 2,826,000.00 and P 942,000.00 for Quezon City General Hospital. The budget for
the PPE accounts to P 3, 768,000.00.
Table 2. Promotional Expense
Projected
Promotional Projected
Quantity Cost Per
Expense Subtotal
Unit

Social Media Ads

Twitter 30 200 6000
Facebook 30 200 6000
Instagram 30 200 6000
Total Amount P 18,000

Table 2 shows the promotional expense. The promotion will focus on social media
advertising, the platforms are Twitter, Facebook and Instagram. The promotion will last
for one month. The budget for promotional expenses is P 18,000.00.

Table 3. Food Budget for Volunteers (Packing)

Food Budget for
Budget per No. of
Volunteers No. of Days Amount
Volunteer Volunteers
(Packing)

Lunch 150 10 1 1500

Snack 100 10 1 1500
Dinner 150 10 1 1500
Total Amount P 4,500

Table 3 shows the food budget for the volunteers that will pack the PPEs. There
will be 10 volunteers to repack the PPE, each one will repack 400 PPEs. Each volunteer
will be given a lunch, snack and dinner. The food budget for volunteers is P 4,500.00.
 Table 4. Food Budget for Distribution Day

Food Budget for Budget per No. of

No. of Day Amount
Distribution Day person Persons

Breakfast 150 13 1 1950

Lunch 150 13 1 1950
Snack 150 13 1 1950
Dinner 150 13 1 1950
Total Amount P 7,800

Table 4 shows the food allowance for the individuals in charge for the distribution
of PPEs in PGH and QCGH. These individuals are 2 volunteers, 7 proponents, 3
policemen and 1 truck driver. There will be four meals for each individual since the activity
will be whole day. The food budget is P 7,800.00.

Table 5. Transportation Expense (For delivery of PPE)

Transportation
Expense
(For delivery of PPE) Amount
Truck 1800
Gas Allowance 1500
Total Amount P 3,300

Table 5 shows the transportation expense for the delivery of PPE to PGH and
QCGH. The truck size is 10 feet in length, 6 feet in height, and 6 feet in width, which can
load up to 2,000 kilograms. The gas allowance is estimated for the whole day of delivery.
The total budget for transportation is P 3,300.00.
Table 6. Others
Others Quantity Price Amount

Expanded Eco
Bag with logo
print 4000 19 P 76,000

Table 6 shows the other material that will be used in the project. Expanded Eco bags will
be used in each set of PPE. The size of the eco bag is extra-large to ensure that all of the
PPE will fit inside. The eco bag also comes with a small logo print. The budget for
expanded eco bags is P 76,000.00.

Table 7. Breakdown of Total Allotted Budget

Allotted Budget Total
Frontliner Personal Protective Equipment (PPE) 3,768,000
Promotional Expense 18,000
Food Budget for Volunteers (Packing) 9,000
Food Budget for Distribution Day 7,800
Transportation Expense (for delivery of PPE) 3,300
Others 76,000
Total Amount P 3,882,100

Table 7 shows the breakdown for the overall allotted budget. The total projected budget
for the project is P 3,882,000.00.
 EXECUTION

Our advocacy is to help our healthcare workers fight against COVID-19 by donating sets
of personal protective equipment. Additionally, the PPEs we will be providing are locally
made. As we all know, our government decided to import the PPEs that they are giving
to our front liners. This causes an issue because of the high cost of the PPE they
procured. This also causes some of the PPE workers to lose their jobs and call out our
government. Our company decided that Instead of importing the PPEs, We will be
focusing on the ones made locally, to support the workers who have lost their jobs. Below
are the things that we need to execute our Advocacy plan:

1. Make a letter of assistance to ask for sponsorship specifically in Unilab, Ritemed,

Pharex, and Globe, stating our advocacy, reasons, advantages, and benefits of this
activity that our organization wants to achieve, and also the organization will promote our
advocacy using the different online platforms to ask for some donations or support to
execute this and get funds effectively.

2. Additionally, we will look for the possible suppliers of the materials we will need to
create the PPEs and then look for volunteers who are willing to help/work with us to make
the PPEs. In return, the workers will be receiving a small token of appreciation from the
excess funds gathered for this activity.

3. Furthermore, we will again look for other volunteers who are willing to help our
organization in terms of repacking the PPEs, and as compensation to the volunteers; we
will provide them food packs, and we will also ask the assistance of the Philippine National
Police for the delivery of the equipment.

4. The products will be given to the chosen hospitals of the organization, which are PGH,
QCGH, and other hospitals that are assigned to treat COVID patients.

5. For the distribution of the PPEs, we will be renting a truck for transportation to our
chosen hospitals

6. Lastly, we would extend our gratitude to all the people who volunteered and helped us
to effectively achieve and execute our advocacy together with the donations and
sponsorship we gathered or received by showing how successful our activity nor the goal
of our advocacy and by paying them the good work and effort that our team exerted and
the people who volunteer throughout the process of this activity.
Activity Plan:

ACTIVITIES MONTH

1. Production of PPE NOVEMBER

2. Repacking NOVEMBER

3. Distribution to the chosen DECEMBER

hospitals
 EVALUATION

KALINGAyan’s advocacy efforts, ‘Laban ng Frontliners, Laban ng Bayan’, must be

evaluated in the same way as any other communication campaign. Since it may only
provide partial results, an advocacy team needs to monitor and measure frequently and
objectively what activities have been accomplished and what more remains to be done
or have to improve.
Amid pandemic, to achieve the overall success of KALINGAyan’s advocacy
campaigns, all activities from its starting point have to be monitored and evaluated. In the
monitoring process, the advocacy’s progress has to be measured towards the fulfillment
of set objectives, noting which activities during the execution phase of the advocacy are
going well and which are not.

Moreover, the evaluation phase mainly focuses on analyzing, assessing, and

judging the quality and impact of activities. Evaluation will determine why some of our
advocacy's actions went well while others did not and why some activities had the desired
results while others did not. Both process evaluation and how KALINGAyan's
Organization worked and impact evaluate or what changes need to consider to improve
the effectiveness and efficiency of the KALINGAyan's advocacy for those workers who
are front liners and fight as one for the nation.

As aforementioned, the monitoring method is an integral part of the process of

evaluation. KALINGAya should monitor its activities according to the indicators that
KALINGAya has selected to evaluate the impact of its organization advocacy.

Monitoring and Evaluation methods of KALINGAya Organization include:

(1) Keeping records of meetings, correspondence, or conversations with its target

beneficiaries (PGH and QCPH Frontliners), or persons involve/work in the medical field,
and the responses elicited
(2) Tracking when the objectives through messages of its organizational advocacy
or briefing notes have disseminated to a wide range of people that may help us through
their donations and sponsorships, other key influencers, or the media;
(3) Carrying out surveys and interviews to the respondents who are involved in the
medical field, especially those front-liners who have been the face of fight amid pandemic
to determine the impact of the said advocacy and actions have had and the recognition
they have received;
(4) Monitoring the media and keeping track of coverage of its advocacy objectives
and goals in the media.
Additional Methods and Tools for for ‘Laban ng Frontliners, Laban ng Bayan’:
Advocacy Evaluation:

● Qualitative: Opinions, Feedbacks, and Survey Questionnaire

● Quantitative: Ratings, Statistics or Trends that indicate a change over time

KALINGAyan Organization employs a mixed-method approach in its advocacy.

They review strategic and more effective advocacy evaluation studies that measure the
causal effects of advocacy interventions, using a positive deviance approach to analyze
factors associated with its execution phase and program success. Moreover, it uses
depth-qualitative interviews and surveys with 30 respondents, those involved or who
worked in healthcare/medicine (front liners, medical students, etc.), and reviews relevant
literature to inspect challenges and identify prospective methodologies associated with
comprehensively evaluating advocacy initiatives.

Methods/Tools Keywords Purposes

Process Testing Testing hypothesis, Examines the fit of a plan to

observing avenues of the intervention or initiative’s
change casual steps

System (Execution) Visualizing a network Maps different potential roles in

Mapping and network of goals advocacy efforts
of goals

Outcome Mapping Mapping factors of Visualizes factors of change

change and analyzes relationships and
outcomes

Qualitative Analysis of causal Pinpoints decisive cross-case

Comparative Analysis pathways pattern
Projected Results

Challenges to ‘Laban ng Frontliners, Laban ng Bayan’ advocacy evaluations might

be difficulties in reliable data collection (survey-respondents were not the target
beneficiaries, just individuals related to their field of work). Determining the timing of
evaluations is also a concern, as is determining the role of the evaluator. It is difficult to
establish causality and measure attributable change contribution because varied actors
are involved in successful advocacy or initiatives. There is no physical approach for the
effectiveness of the evaluation because of the pandemic.

Evaluating Sponsorship Opportunities