Introduction to the Brand

Brand : Bhopal Bulls Tagline: Hockey, Ab India ke dil mein!

• Customized Goodies created by Tribal of MP

Unique • Key Rings with History of Bhopal Hockey
attributes: • Custom Anthem for the Team
• A part of profit to be donated for promoting Hockey

Logo Jersey Mascots

Jersey

Nayak
Goalkeeper Jersey

Todi
 Brand Awareness
Social Media Promotion
strategy Guerilla Marketing
• Create dustbin in shape of goal post in the
Twitter – Keep up the sports spirit with sports banter
major location of the state
and engagement with other Teams of the
tournament – Context Marketing
• Paint Electric poles like hockey sticks
Instagram – Facebook:
• Post training sessions of the players, encourage Build the Cult
to follow fitness routine for a good and healthy
Life
Collaborate with Schools
• Old Hockey stories of Indian history
Build junior team from schools of
Bhopal and coach them for
Snapchat – Keep a streak with various engaging
professional tournaments
contents like goal shots
Collaborate with Biggest College
chain of Madhya Pradesh which is
TV Commercial – create 20 second promoting Hockey and Organise
advertisement for prime time television fitness camps
promoting Bhopal Bulls Team Sponsors
Infomercial for YouTube – collaborate
with Olympian Vivek Sagar Prasad and
spread our story how Hockey can help
bring back the Glory of Bhopal
 Brand Story
Once known as the hockey nursery of India, Bhopal has produced 10 Olympian hockey players

Competitive Hockey The Iqtedar Silver Cup In 1925, Bhopal Bhopal Wanderers was formed
Started in Bhopal in tournament (1916 to 1921) became a founder in 1931 and they won 10 10
1909 and in 6 years, was the fest tournament member of the Indian prestigious tournaments across
they had 15 clubs being organized Hockey Federation the country

Akhtar Hussain and Latif ur Rehman—were selected Ahsan Mohammed Khan and Ahmed Sher
for London 1948, where India won gold. But, both Khan struck gold at Berlin 1936
Hussain and Rehman later migrated to Pakistan

Bhopal merged into the Indian Union in June 1949. The migration in Pakistan
The Bhopal Wanderers were disbanded in 1950 continued till about 1952
 Brand Story
The migration in Pakistan MP was formed in 1956 and then
continued till about 1952 again focus on Hocky was provided

By the early 1960s, Bhopal hockey peaked

Until the 1980s, the city
to such a level that at least 40 to 50
had around 70 clubs
Bhopali's were playing for clubs across India

Soon, government departments stopped patronizing teams,

sounding the death knell for hockey in the city

Bhopal Bulldozers is going to bring back the Lost glory

back to the heart of India