Professional Documents
Culture Documents
relations
Exchange relationship-
Ideocentrics
Individuals predisposed to
Allocentrics
Individuals predisposed to
differentiation
• Individuals are most satisfied if they
achieve optimal distinctiveness.
• A conceptual analysis that assumes
individuals strive to maintain a balance
between 3 basic needs;
From Personal Identity to Social Identity
1. Social Identity Theory: In order to
understand the causes of conflict
between people who belonged to
different groups.
• A theoretical analysis of group
processes and intergroup relations that
assumes groups influence their
members’ self-concepts and self-
esteem, particularly when individuals
categorize themselves as group
members and identity with the group.
• Minimal intergroup situation- A
research procedure used in studies of
intergroup conflict that involves
creating temporary groups of
anonymous, unrelated people.
Two Cognitive Processes
1. Social Categorization- The process that
generate a person’s social identity
begin with social categorization.
o The perceptual classification of